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Chapter 48 Winning in Entrepreneurship, Driving on the Fast Lane of Entrepreneurship and Getting Rich (1)
Qualities necessary for a successful entrepreneur
Not all people are suitable for entrepreneurship. Entrepreneurship has to face many complex and unexpected problems, and entrepreneurs need to have super quality to be competent.Generally speaking, entrepreneurs need to have the following qualities and abilities.

[-]. Strong market awareness
Those who have the courage to compete and are good at grasping opportunities will make great achievements no matter what kind of occupation they are engaged in.Because all industries have to face the market, it is necessary to have a market vision to quickly reflect the supply and demand information in the market, and be able to boldly make decisions based on the actual situation, and then use careful planning and flexible processing methods to transform ideas into practical actions. Entrepreneurship is bound to succeed.

Regarding the question of why technology startups often fail and technology-based companies are often small in scale, Shi Zhengrong, who started his business relying on technology, believes that whether technology startups can succeed depends on whether they have a strong market awareness. "In the long run, technology is extremely important to the success or failure of technological innovation, but if the market cannot be done well in the short term, no matter how good the technology is, it will fail."

The ability to avoid risks
Most successful entrepreneurs have the ability to avoid risks.Just like a driver who drives a good car on a mountain road, he will determine the speed of the car according to the road conditions, and he will wear a seat belt and listen to road condition information at any time.

[-]. Learning ability

Most successful entrepreneurs have better learning ability than others and have a high degree of innovation.Because they are good at learning in practice, such examples are numerous, these successful entrepreneurs have a positive learning ability and a high degree of innovation for new things.

[-]. Learning ability

The process of entrepreneurship is actually a process of organizing such as suppliers, contractors, consultants, and employees.In order to find the right candidates, you should have a network of personal connections at your service.Otherwise, you risk misusing someone who is unreliable or someone who is bad.

[-]. Management ability

Management is not easy, it is not a matter of managing people with words but not hands.How can internal resource utilization be maximized?How to maximize the efficiency of an enterprise?This is directly related to scientific management.A good and rigorous management system can make the enterprise radiate vitality and be full of vitality, which forms the corporate culture and can lead the enterprise to carry out team battles. Its role can be imagined.On the contrary, an enterprise led by an entrepreneur without scientific management ability is like a gang. Where there is a fire, it will be rescued, and where there is an accident, it will die, so there is no need to talk about combat effectiveness and vitality.

[-]. Keen awareness
Entrepreneurship means that you have to lead a team to conquer the world, you need to be at the forefront of everything, and you need to deal with all kinds of phenomena.This requires the entrepreneur to be a person who can judge the situation and see the essence through the phenomenon, and this requires a keen eye to distinguish right from wrong, distinguish the true from the false, gain insight into the details, and budget for the future.

[-]. The spirit of innovation

The so-called innovation or imaginativeness is not just imagining a new product or service item, a new way of doing business or updating the traditional method, it means expressing oneself in a different way, Dealing with old problems in a new way, etc.Innovation requires you to be different, bring forth the new, surpass others, abandon the old routines, and take a new path. This is how successful entrepreneurs stand out.

Entrepreneurship is a very tempting thing for most people, but it is also a very challenging thing.Not everyone can succeed. Only those with entrepreneurial qualities and abilities can take on the difficult task of starting a business.

Top [-] Most Profitable Entrepreneurship Fields Ranking

Do you want to start a business in the new year?Which industries will be the most popular and the most "money scene"?By analyzing the "pulse beat" in the current market trend, it can be found that the vast majority of entrepreneurship research experts and practical people in the business field are more optimistic about the development prospects of the following 10 industry projects.

TOP1: Catering industries such as breakfast, leisure drinks, and Chinese specialty snacks
People depend on food, and 14 billion Chinese "go hungry for a day without food", so the catering industry is still the most promising popular entrepreneurial industry.In addition, the catering industry has always been popular among entrepreneurs because of its lowest investment threshold and the strongest explosive power.Experts in the catering industry analyzed that the projects with the most potential to make money in catering at this stage are breakfast restaurants, leisure drink stores and Chinese specialty snack bars.

TOP2: Urban convenience store industry with diversified services
With the steady development of China's economy and the acceleration of the pace of life, the convenience store industry with diversified services in a few developed cities such as Shanghai, Beijing and Shenzhen has developed rapidly, and even some convenience stores have a daily turnover of more than [-] yuan.But looking at the entire convenience store industry in China, it is still only in the take-off stage.There are various indications that convenience stores with diversified services will be the focus of the next stage of retail development in most regions of China.

TOP3: Health service industries such as drug stores and health food stores

As Chinese people's knowledge level and income level increase at the same time, everyone pays more and more attention to the concept of health. Therefore, drug stores and health food stores that are closely related to people's health are good business directions for Qianjing.

TOP4: Apparel industries such as processing, wholesale and retail

Clothing and textile is a pillar industry that provides China with more than 9% of GDP and more than 25% of foreign exchange income every year. China's textile and clothing exports account for 1/5 of the world's total textile and clothing exports.For entrepreneurs with little capital, opening a clothing retail store to complete the accumulation of original capital is the first step towards success.Entrepreneurs with a certain amount of capital can open a small sales company to act as a sales agent for clothing manufacturers, or enter the clothing wholesale market.

TOP5: Cosmetology industries such as makeup care, weight loss and weight loss
According to industry association statistics, China's current beauty industry market is about 30 billion yuan per year, and the beauty economy is increasing at an average annual rate of 15%, which far exceeds the growth rate of GDP.High profits, a huge market, and countless new beauty products, high-tech nursing instruments, high-tech slimming equipment, etc. come out every year, bringing huge business opportunities to the beauty industry.

TOP6: Baby products industry in the form of specialty stores
From the analysis of market data, it is known that the average monthly consumption of newborn products in urban my country reaches 9 yuan.Coupled with the consumption of infants and young children in the vast rural and urban areas, the market size of infant and young child products in mainland China will exceed 10 billion yuan per year.Some high-quality, moderately priced branded children's products will become the mainstream of the baby products market in the future.

TOP7: Early childhood education industry

It is a common mentality of Chinese parents to hope that their children will succeed. For their children to succeed, many parents think that "it is worthwhile to spend more energy and money".Therefore, early childhood education is setting off a new round of upsurge across the country, and art classes, dance classes, and piano classes have been set up in various places, and the business is booming.

TOP8: Adult on-the-job education industry

With the intensification of market competition and the increase of unemployment among college graduates, more and more working workers feel unprecedented pressure.In order to find or keep a good job or a good salary, more and more Chinese adults are joining on-the-job education, and the adult education industry such as weekend training classes and night school "recharging classes" is growing.

TOP9: Elderly Products and Service Industry

At present, my country has become the country with the largest number of elderly people in the world. The number of elderly people over 60 years old has reached 14 billion, accounting for 11% of the total population.At present, my country's elderly supplies and service industry has just started, involving elderly care institutions, medical care products, tourism, real estate and other fields, and special products and services in all aspects are still in urgent need of development.

TOP10: Auto follow-up service industry

The automobile follow-up service market refers to the business opportunities caused by all the expenses on the car within a few years from the date of purchase to the date of scrapping after a few years. It is called the automobile aftermarket.Experts predict that in the past 20 years or so, the automobile industry will always be one of the pillar industries of China's national economic development, and will always maintain a relatively high speed of development.Although the profit of vehicle sales will show a downward trend, the after-sales service market related to automobiles will be on the rise.

Choosing an industry with good development prospects is the key to starting a business. Choosing the right startup industry can reduce setbacks and risks, recover investment as soon as possible, and obtain a higher rate of return in a market with great potential.

Ten Principles of Personal Entrepreneurship and Prosperity

I'm afraid many people want to be their own boss, but everyone knows that bosses have their own difficulties, and not everyone is capable of being a boss.To be a profitable boss and a successful boss requires diligence and wisdom.Any business starts from small to large, and develops slowly in the process of constantly summing up experience and accumulating funds.

Based on the entrepreneurial experience of predecessors, combined with the characteristics of contemporary social development, the following ten principles for personal entrepreneurship and wealth are summarized below:
[-]. Minimize the amount of start-up capital

Don't take on debt and don't invest your entire household savings.A new venture with only a 20% to 30% chance of success is not worth the risk.The business you plan to start with an existing idea and your personal talents and expertise requires only a little cash.

[-]. Learn to sell yourself

As a business owner, as long as you know how to sell yourself, you don't need to prepare a large amount of money for the initial investment.Within 30 days of opening, you can find customers and within 60 days the cash will come in and help drive business growth.

[-]. Be generous to customers

A new business should not charge customers too much, or even provide customers with free services, let them know what you can do.Even without signing up, they refer other paying clients.Sometimes, it is necessary to understand the principle of small fish catching big fish.

Fourth, the conditions may be simpler at the beginning
Someone once started a consulting company in a corner of the bedroom with a table, a chair, and a small computer. Within 5 years, the company's revenue exceeded 50, and the scale gradually expanded to have its own office and 12 employees.

[-]. Computerization of everything
Typewriters and manual operations are no longer competitive in the current market, and correspondence, accounting, marketing, documents, and sales are no exception.Computers are required from day one of business.

[-]. Working long hours
(End of this chapter)