The Industrial Kingdom of the Great Age

Chapter 389 High Price Strategy
With the support of the city government compound, Zhao Ming could clearly feel that the phenomenon of some manufacturers not working hard before was obviously gone.

Some manufacturers cooperated with them before, but they went to explain to the Bright Group, and some even planned to delay the delivery secretly, delaying the delivery time and so on.In short, I just want to bring down Fenghuang.

But after being greeted by the leaders of the city government compound, these manufacturers worked overtime one after another, completed the tasks on time and according to the quantity, and never dared to mess around again.

Their industry is in Guangzhou. If they act recklessly, they may offend the leaders of the city government compound in minutes.And those manufacturers who didn't take it seriously before now realized how unnatural Zhao Ming's connections are.

At first they thought that Zhao Ming was easy to bully, so they all joined forces and went to Fenghuang, intending to terminate the contract, if Zhao Ming hadn't been tougher and had a first-hand contract.Otherwise, because of their unsteadiness, Fenghuang might eventually go bankrupt and fail.

Fortunately, everything was discovered in time and resolved smoothly.Feng Huang survived this difficulty without any risk.

Brilliant Group will definitely not let it go, and may even find a bigger leader to talk about the matter, but at that time, Fenghuang's fans have been successfully listed, and it is useless for those leaders to suppress it.

September NO.15!
In the Emperor of Wind, Zhao Ming was instructing the workers in the packaging workshop to carry out the final packaging for the product.

This is the last batch of products that are pre-marketed, and as long as they are well packaged and sent to the various stores, you're done.

Fans have been secretly transported before, but the main transport stores have a good relationship with Zhao Ming, and the owners are relatively reputable.

Because these people have arrived, they will wait for his order and carry out unified sales.Before that, they will be responsible for keeping the secret.

Some stores did not accept Zhao Ming's invitation, because they have already cooperated with the Cuichan Group and are responsible for retailing the fans of the Cuichan Group.

Fenghuang is not the only one who knows that stores and supermarkets are such a market. When Zhao Ming used them to sell freezers, countless manufacturers saw business opportunities and chose this way one after another.

It is only recently that the Bright Group has found a store to sell. Although they came late, there are still quite a few people who are willing to cooperate with them.

After all, the Bright Group is a big brand and the only electric fan manufacturer in China. It is beneficial to both parties to put their name on it and then use the store platform to sell it.

As for Zhao Ming's selection of a store for sales, this was planned from the very beginning, and he had already said hello.

However, there are not many who are willing to continue to cooperate with him and sell, but there are also many.Basically, stores with a small scale are still Zhao Ming's first choice, because this can have a good publicity effect.

These stores are willing to cooperate with him because of the friendship accumulated in the past, and they are not afraid of offending the Bright Group, so they choose to cooperate.

Some stores even cooperate with both Bright Group and Fenghuang.Because Zhao Ming said that although their products are also fans, their styles and shapes are quite different from those of the Bright Group. They can be regarded as special fans.

Since they are different types, they are naturally willing to cooperate.

However, there are also some who are unwilling to cooperate. Generally, Zhao Ming ignores these people for the time being, and they will definitely come to buy goods when the time comes.

As long as it's safe to market and sells well, that's enough.

At the door of the packaging workshop, Gu Hongyan was talking with Zhao Ming.

Gu Hongyan frowned slightly, and said, "Boss, do you really plan to pay 20 yuan for a turning fan, and even the folding fan is so much?"

Zhao Ming asked with a strange expression: "What is too much money? Why do you think it is a lot? You know, the ceiling fans of the Bright Group are 80 yuan, and although there are not so many standing fans, they are also 60 yuan. We only charge [-] yuan. , it's cheap, okay?"

"You're missing, what's going on with us, can I still not know? The cost of making a turning fan is only six yuan, we doubled the price and sold it to the store, but you let the store sell it for 20 yuan, This is not authentic!" Gu Hongyan dissatisfied.

"Hehe, how much do you think it should be worth?" Zhao Ming said with a smile.

Gu Hongyan answered very seriously. It seems that she has calculated carefully, and said: "We should double, but the store earns more than us. This is unreasonable, and there are regulations on normal product pricing. Yes, this type of product is 15 yuan at most, and it is very expensive, and the store can make a lot of money, so why sell it for [-] yuan?"

Zhao Ming smiled and said nothing, but Gu Hongyan couldn't bear it, and said: "And the cost of clamping fans is lower, the manufacturing cost of four yuan a set, we also sell it to the store for 12 yuan, and you asked the store for [-] yuan It's unreasonable to sell."

Zhao Ming shrugged his shoulders and said, "I think it's very reasonable. There's no reason not to make more money, right?"

Gu Hongyan said: "It's not that we don't make money. In fact, we can lower the price a little bit at [-], and we can make more money by selling small profits but quick sales. Besides, it's okay if we sell it to stores at the same price and ask them to sell it at a lower price. Anyway, we It is also earning so much, and can also win a cheap title."

"Cheap must be good?" Zhao Ming suddenly became serious and said, "You're right, we can actually lower the price, but that's not appropriate. Our product is targeted at mid- to high-end people, Mid-range income. The price is just right, and there is a moral to it.”

Gu Hongyan was puzzled, and said: "You charge a high fee, but there is a meaning to it?"

Zhao Ming nodded solemnly, and said: "Fenghuang's money comes from me, but I don't have much money to invest in production. After this sale, there will definitely be mass production, but there is no Money, just having an order is useless, so we need to plunder at a high price. After other competitors enter this business, the price of the product can be lowered.”

Gu Hongyan herself was very smart, after hearing Zhao Ming's explanation, she understood it all at once, and her eyes lit up.

Fenghuang no longer has much funds for production. This time, the high price will plunder the market share, which can effectively replenish funds.Moreover, such pricing can also increase Fenghuang's popularity and attract the attention of mid-to-high-end income earners.

Even people on the upper end of the income spectrum will have a lot of people buying and will buy as long as they need it.Because the price is not cheap, they will not feel that the price has dropped.

As for the low-end income, after a period of time, the Bright Group and other companies that follow suit will also produce similar products, and the price will be lowered so that they can afford it.

(End of this chapter)