The Industrial Kingdom of the Great Age

Chapter 390 Asking for a price reduction
To be honest, the high price strategy seems ridiculous, but it can often work wonders.

Gu Hongyan is a sensible person, she immediately figured out the joints, and no longer entangled in the price.

Although the high price makes it difficult for them to retain those low-income customers, their cost is not particularly low. If they really take care of these low-income customers, their price is about ten yuan.

As a result, the profits of Fenghuang and the store are very small, and ten yuan is also difficult for low-end earners to buy.Instead of this, it is better to first open up the market of middle-income earners and make enough money at the same time.

After the number of market entrants increases, ordinary people can afford it, and there will be no discrimination or differentiation.

In fact, this strategy is very suitable for today's Fenghuang, mainly because the number of fans sold by Fenghuang this time is small, and the product quality is excellent.The main purpose is to start the brand and make a lot of money.

If the quantity is small, there will be no waste, and if the quality is excellent, you will not be afraid that others will not choose them.As long as it is sold, it can also start the brand and make a lot of money along the way.

But Gu Hongyan understands Zhao Ming, and those store owners don't have such a good understanding.

In such a short day, Zhao Ming received calls from more than a dozen business partners, all of whom were shop owners begging for a price reduction.

Zhao Ming just couldn't help laughing. The payment he received was actually the same, but it was those stores that made them sell at a high price and made more money, so they were not happy?
They are really not happy!

Zhao Ming sells it at a high price in order to make a lot of money and build a brand name. He also knows that he will definitely be able to sell it, so he is not worried.

But the owners of those shops, to be honest, they were willing to accept Zhao Ming's request for cooperation, which was already very risky.They saw this new type of electric fan and thought it was very novel, but the market sales situation was unknown.

They also thought it would be very expensive at first, but the single purchase price given by Zhao Ming was so low, they felt that according to the normal pricing, it seemed that it should be lower, so that it would be suitable for everyone to buy.

The idea of ​​these store owners is very simple, in order to sell things, it is best for everyone to buy.

However, Zhao Ming's positioning of these electric fans is even more precise, and he has already positioned them as mid-to-high-end income earners. In this way, there is no need to worry about the source of customers for high-priced sales.

As for why the price is so high and it is convenient for the store to make money, it is because [-]% of the fans produced by Fenghuang are sold in the Sealand Department Store.

Other stores should only be able to sell for a week, but the goods for the Sealand Department Store are enough to sell for a month!
This means that the fat and water don't flow to outsiders' fields. The higher the price, the higher the income of Zhao Ming. Although the money earned is not in Feng Huang's pocket, it is still in Zhao Ming's pocket.

"Mr. Zhao, I think this price can still be negotiated. In fact, it is most appropriate for our store to set the price by itself. You have fixed all the prices like this, and the price is so high. Really. Inappropriate." The boss of the largest chain store in Shenzhen complained with a wry smile.

"Mr. Zheng, you seem very unprofessional by saying that." Zhao Ming smiled and said, "If you set the price higher, you will earn more. Because the ex-factory price has already been determined, I will not change it. , if you sell it at a lower price, you will end up earning less, why don't you kill me?"

Mr. Zheng hurriedly said: "No, no, selling at a reduced price should be able to sell well. Your electric fan looks very strange. We also tried it, and it is really good, but after all, it is a new product, and the price is so expensive, it is difficult to sell. of."

Zhao Ming didn't speak, he tried to persuade Zhao Ming, and said earnestly: "I know your intention and plan to make a lot of money, but if you can't sell it, isn't it a loss?"

Zhao Ming shook his head with a smile, and said: "Mr. Zheng, this is not the first time we have cooperated. When do you think I missed it? You chose to cooperate with me. Do you think you are more optimistic about this product than me?" ?”

Mr. Zheng was silent. To be honest, he was optimistic about Zhao Ming. He said that businessmen were after profits, but there were also some businessmen who valued favors more than business, and there were not many of them.Mr. Zheng is such a person. He has decided to cooperate with Zhao Ming before he has even seen an electric fan.

These shop owners who are willing to cooperate with Zhao Ming also have the same mentality. They are optimistic about Zhao Ming, so they have confidence in Fenghuang's electric fans.

However, they are also prepared. If the electric fan does not make money this time, they will not blame Zhao Ming, but they will no longer sell Fenghuang products. Fenghuang will not be able to blame them when the time comes, and Zhao Ming will not blame them. owed them a favor.

Although the trend of domestic stores is now in the direction of contention among a hundred schools of thought, all of them are developing well, but if we say that the ones with the most potential for development, or the ones that have always been at the forefront, are not the ones that are the largest or have the most chain stores in the country. , but Zhao Ming’s Sealand Department Store.

Zhao Ming's store has always had unlimited potential, not only because the store became famous as the first department store in China, but also because it is always thinking about innovation and customer service, and is always making progress. And it's a huge improvement each time.

It can be said that Sealand Department Store has always been at the forefront, and this is what other stores want to emulate and learn from.Therefore, many shop owners are unwilling to offend Zhao Ming because they want to learn Zhao Ming's latest management techniques all the time.

This is very important, and even determines the life and death of this store.

This is not a joke. Before, many stores were opened in stores with less traffic, but after studying some business models of Sealand department stores, they provided good customer service and added a lot of new products, which brought them back to life.

These seem to be very simple, as if they can be figured out by themselves, but after many things are done, it is easy to see in the eyes.In fact, let yourself think about it, but you can't think of anything.

In the end, Mr. Zheng still hung up the phone, and Zhao Ming still didn't persuade him.But even though he wasn't persuaded, it didn't matter, anyway, he had to listen to him in the end.

Then some stores called, all kinds of excuses came out, all in order to cut prices.But in the end Zhao Ming still refused to agree, and he was not interested in explaining.

Some people begged to have their store mark down, but he didn't say yes.If these new products are priced differently due to different regions, they will easily lose their credibility.Moreover, his electric fans are mainly sold in the southern region, and the span is not too large, so they must be sold at a uniform price.

(End of this chapter)