Chapter 1 Preface
Marx once pointed out in "Das Kapital": "A society cannot live without merchants, especially in modern society. Merchants, commodities, and commercial capital are the positive factors that promote social development. Merchants can exist in any small gap in society. Open up a large world of activities by yourself, and this tenacious vitality will flourish when it meets the right opportunity, so that in a certain historical period, businessmen can have an overwhelming influence.”

For us, business is doing business.What is a business?Business is to contribute services to the public, therefore, profit is a reasonable remuneration that businessmen should receive.

Richthofen, a famous German economist, said: "There are two nations recognized as the smartest in the world, and they are also the nations that are best at doing business. One is the Jews and the other is the Chinese."

For the Jews, living in this world, making money is the most important thing.However, there are very few Jewish businessmen who are mercenary and unscrupulous money worshipers. Most of them make a lot of money legally.These "gentlemen" have a wide range of knowledge, quick responses, and accurate judgments.As long as there is money to be made, they will not miss any opportunity.

For the Chinese, being able to do business is the nature of the Chinese, and it is also the pride of the Chinese. The talent and gene for doing business in the Chinese people's bones have been stimulated since the Yin and Shang Dynasties.

In the eyes of many people, running a business is a small business. In fact, running an enterprise and starting a business are also running a business, but the cost and method of operation are different.

It is not easy to do a good job in business.Business is like a battlefield.A shrewd businessman needs to be like a heroic general, be flexible, choose and manage his own wealth, and accumulate his own wealth, all of which require them to pay more hard work and efforts than ordinary people.

The success of every businessman is the accumulation of years of hard work. No matter what industry, if you want to climb to the top, you usually need a long time of struggle and careful planning.Those who are thought to become famous overnight have actually struggled in obscurity for a long time before gaining fame.

Success depends on strength, which is a well-known truth.However, the so-called "strength" is not money, relationship, or academic qualifications as most people imagine.When people look at successful people, they often only look at the surface, emphasizing the temporary luck of others and the objective conditions for their careers, but ignore the internal factors that they rely on to achieve great things, and ignore the hard work and years of hard work behind their success.

What is the internal cause of these successful people?How can we run our own business and manage our own wealth like these people? The book "Business Classics" provides us with a broad platform on which we can gain wisdom and methods of doing business.The book selects ten business groups represented by Wenzhou merchants, Shanxi merchants, Huizhou merchants, Beijing merchants, Lu merchants, Shanghai merchants, Sichuan merchants, Fujian merchants, Guangdong merchants, and Taiwanese merchants, and expounds those merchants from different business perspectives. The way of business wizards.I believe that under their guidance, each of us can find what we want and run our own business well.Target Catalog Chapter 1 Wenzhou merchants—the only group in the world that can stand shoulder to shoulder with Jewish merchants/1 In the Chinese business community, Wenzhou merchants are a pioneer group that is at the forefront of the market.They are industrious and frugal, not afraid of hardships, overcoming obstacles, forging ahead in the fierce market competition, and constantly extending their business tentacles, known as "Oriental Jews".Wenzhou people are the best at controlling their own destiny.The pragmatic spirit, unique thinking, unique concept of money and superhuman courage of Wenzhou businessmen make them the vane of the times.

(End of this chapter)

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