Ace Sales System

Chapter 154 Protection and Restrictions of Agents

Only one agent in each province?

Liu Xing felt a little secretly happy. In this way, the possibility of taking down this agent on his side increased a little.

However, everything is mixed, and this matter is no exception.

If there is only one agent in the whole province, then this must be very restrictive and difficult.

After all, there are so many media companies in the province, and they are not among the top three companies in T City, let alone in the whole province...

However, he can be regarded as close to the water.

The fact that Wang Jia can come here today and talk to him about these things means that he has not negotiated a good agency company in H province.

"Well, Brother Jia is right. It is really convenient to manage with the province as the unit. After all, the city and the city are still a little narrow, and there are some things like bad competition between the two cities. The province , the possibility of this will be relatively small.”

Wang Jia looked at Liu Xing and said with a smile.

"It's not small, it's absolutely nothing, and this is something that I absolutely don't allow. I will issue a unified reserve price here, and will give a market guide price. All provinces' agents must strictly follow the market guide price. That is to say, for example, the reserve price I gave is 100 yuan per 'pm, and the market guide price is 150 per 'pm, then the quotation must be made at this price, which is not allowed to be lower than this price, nor higher than this price. But if there is even a slight mistake, I will immediately cancel the agency qualification."

Liu Xing was taken aback after hearing this, and then quickly adjusted his state, but he was surprised and admired Wang Jia at the same time.

Of course he knew what Wang Jia meant by ''pm', which stood for every thousand hits.

He was surprised that although most of the higher-ups would guide the price to the market below, they never went back to strictly demand it, because agents need to have their own activities and room for adjustment to do something that is beneficial to them.

What he admired was Wang Jia's courage. Wang Jia dared to take a tough stance to guarantee his reputation. As for the interests...

In fact, this would not be of much benefit to Wang Jia's interests. After all, what he gained was only the reserve price of 100 yuan per 'pm.

The other 50 yuan is of course the price difference earned by the agent, so whether he controls the price or not, and gives a guide price or not, his gains are the same.

However, while protecting word-of-mouth, it also greatly reduces the controllability of the agent.

After all, every agent has his own little calculations, including Liu Xing himself.

For different customers, there will be different treatment methods.

Some customers are stupid and have a lot of money, or they want to earn rebates from the manufacturer. Most of these customers will give high prices, [-]% off the market price, and most of the prices for such people will be [-]% off or even higher, and the full price will be given. It's all possible.

After all, people with a lot of money don't care. If they want to make headlines, "PP must be found here. Other places can't do it, and people with high prices will recognize it.

Those who want kickbacks don't care much about these things. After all, he has the final say on the regional investment plan. What he cares about is that the media company earns more money and can share part of it with him.

But as for some customers who can cooperate for a long time and cooperate in large quantities, but also consider economy and marketability, the price must be lower than the market price.

If he feels that the price of Toutiao "pp" is unacceptable to him, he is likely to redo the promotion plan, or even give up the channel of Toutiao "pp".

What needs to be done at this time is to make small profits but sell quickly to obtain customer satisfaction at a lower price, so as to carry out long-term and large-scale cooperation.

This is the most basic principle of the market, the principle that every media company will do...

However, Wang Jia directly sealed the restrictions...

While this can avoid malicious competition, it also discourages most agents...

"Brother Jia, I have to say that your idea is very good. In this way, while avoiding malicious competition, it also reduces the loss of word-of-mouth caused by the agent. But... in this case, the agent will be attracted. Dealer? After all, this condition is too restrictive for agents at present."

Wang Jia shrugged and said.

"Ah Xing, I'd rather not release a single agent, and I won't waste the reputation of Toutiao" pp excessively in order to get more local business.This is very important, and besides... this is the only restriction on the agency.I also have a lot of protection conditions here. I believe that as an agent, I should be more interested. "

"Oh? Protective conditions."

Wang Jia nodded and said with a smile.

"That's right. As for the protection conditions, I think the most important thing is that if there is no vicious competition, they must not touch each other's business in the agent's area at will. In other words, the agents in province H are only responsible for the province in H. promotion. Because the smallest IP unit in my backend is the city, the placement of advertisements can also be controlled in the city. If you invest here, you can only place an advertisement in one urban area, and this advertisement will still appear On the headline "pp", it's just that only the market that launched it can see it, and other cities cannot see it.In fact, this is also the case for news. I will locate the city where the background user is located based on the IP address of the background user, and the news and advertisements he sees, except for some news and advertisements that are common in China, the remaining small part , will be the news and advertisements of the user's own city.In this case, it will be more convenient to invest widely.Therefore, the headline "PP is not an advertising channel that discourages local companies."

Wang Jia smiled and continued.

"After all, some local companies only need local investment. If a local company in T city puts its advertisement in S city, isn't that a waste of money? So, this is my headline "pp can recruit regional agents biggest advantage.And the conditions of protection I give here are also based on the conditions of protection given here. The advertisements in province H and all cities in province H are only decided by the headline "PP agent in province H alone, and I will not go back to intervene. Once the agents in all provinces in the country are distributed, I will only Responsible for nationwide promotion, even if someone finds me and wants to promote province H, then I will hand over this client to the agent in province H for negotiation. After the negotiation, once the investment is made, the price here will still be according to The price of the agent will go. And I will strictly implement the same market guidance price as the agent, so..."

Wang Jia said, looking at Li Qingyang.

"Qing Yang, our contract should also expire, so we will sign a brand new contract later, and the price is also a fixed market guide price. However, I will give you the agent's price, that is to say , I will return the full amount to you after posting tax deduction for the part that exceeds the agent."

"It's... well, okay."

Li Qingyang nodded, but didn't say anything.

Wang Jia smiled, looked at Liu Xing again, and said.

"I did this as a last resort. Too many seniors or juniors have died in the hands of agents... I would rather earn less than do such a dangerous thing. Of course, just Like now, if my agent can promise not to be known by others like me, then I will also acquiesce. After all, the price he gives is still the market price. As for the issue of rebates... I don’t think I can control it , you can’t control it, after all, this industry is like this.”

"Brother Jia is right. If the restrictive conditions here can be truly implemented and maintained, it is indeed a good means. Of course, the agency's protection measures are also very attractive. After all, as a provincial agency, Most of the resources you have are local network resources. In this way, the efficiency of investment can be improved. It is a very good decision not to worry about the loss of local customers. Moreover, relying on the reputation of the headline "pp" Agents bring a lot of new clients.Brother Jia, I want to know more. "

Liu Xing frowned and asked tentatively.

"If it is an agent of H province, does this agent have the right to place advertisements nationwide?"

"Put nationwide advertisements? Of course you don't have the right to do so, but you can still place them. For example, an agent in H province has a client in hand and wants to promote Toutiao" pp nationwide.Then here, you can contact the headquarters directly.Because the background can see the usage of advertising space in the province and the whole country, as well as the remaining situation of advertising space.Therefore, after communicating with the headquarters, it can be promoted on the unused "pp domestic advertising space". To put it bluntly, agents in H province also have the right to place domestic advertisements, but this aspect needs to be combined with the headquarters That’s right. It’s still the price of the market guide price, as well as the commission. It’s just that this is limited but not protected.”

After hearing this, Liu Xing raised his eyebrows, smiled, and did not speak.

He understands it, and it is very easy to understand, after all, this kind of nationwide investment is a big deal.

Generally, advertisers like this are willing to find a media company or channel provider that they trust more and are more familiar with.

After all, it is a large amount of money, no matter which agent gets it, it will make headlines "PP is not a small income.

Moreover, in this case, if protection is carried out, then the headline "PP itself can't accept this kind of list...

The biggest reason is this. After the provincial agents are decentralized, the provincial agents are given regional investment protection.

And the headline "PP's headquarters, the only thing to do is this kind of nationwide big list...

(End of this chapter)