WeChat and Weibo play like this to make money
Chapter 2 Prologue 2
Chapter 2 Prologue [-]
In the era of micro-marketing, the digital transformation of traditional media
Dean of the Training College of Renmin University of China
Deputy Director of Central Ideological Construction Leadership Center of Jiusan Society
Li Haibin
In the "micro" era, both groups and individuals are producers and consumers of information, everyone can spread information, and everyone is concerned.According to authoritative data, it took 5000 years for radio, 38 years for TV, 13 years for Internet, and only 4 months for Weibo to reach 14 million people.History has proved that Weibo is flying high the banner of "revolutionary information dissemination method", influencing enterprises and individuals in a network-like and fission-style dissemination method, and causing social changes.
Evan Williams, the founder of Twitter, the pioneer of the global microblogging model, once said: "Even if it is a huge news media, it will not have as many journalists around the world as Twitter does."This is also an important feature that distinguishes Weibo from any other medium.In terms of information immediacy, diversification, multi-channel, interaction, and transmission rate, Weibo beats all traditional media.
After the rise of Weibo, the WeChat public platform once again created a miracle of communication.It only took 5000 days for WeChat users across the country to exceed 433 million, and the number of its fans is increasing at an alarming rate every day. At the beginning of 2015, the number of monthly active users of WeChat exceeded 4.68 million. We have to say that this is an astonishing number, and behind this astonishing number lies unlimited business opportunities.
With such a strong rise of WeChat and Weibo, traditional media should not regard it as a shock, but actively seek to dance with it and absorb new vitality from their platforms, thereby stabilizing their own market.The combination of traditional media and WeChat and Weibo can be concentrated in two aspects: First, the collection of information resources on WeChat and Weibo.WeChat and Weibo can meet people's needs for quick grasp of information and real-time interaction, but they are always weak in the systematization and in-depth transmission of information. Traditional media can regard WeChat and Weibo as collecting the latest information, materials, and clues. An important source of the report, after reorganizing the fragmented information, it makes an in-depth report.On the other hand, WeChat and Weibo urge traditional media to join the interactive camp.In this era of interaction, even if traditional media wants to survive, it must listen to the voices and needs of the public, and communicate actively and effectively with them on an equal footing.Traditional media can not only use WeChat and Weibo to publish their own trends, but also establish a good relationship with the public.
At present, many well-known TV media, popular talk shows, radio stations, newspapers and magazines have entered WeChat and Weibo, hoping to use this platform to get closer to the public and the truth; and WeChat and Weibo also take advantage of the opportunity to inherit classics, Precipitate traditional culture, get rid of the hat of "short and trivial, see flowers in the fog", and work hand in hand with traditional media to create a win-win situation.
However, if traditional media, social groups, and enterprises want to make good use of WeChat and Weibo, it will not be achieved overnight. The book "WeChat and Weibo Make Money by Playing in This Way" is like a nutritious meal carefully prepared for Chinese small and medium-sized enterprises. It is only possible to obtain the series with systematic, purposeful and creative WeChat and Weibo marketing planning and execution.The content described in this book has a more detailed practical guidance.
The birth of WeChat and Weibo is destined to change people's normal life and the way information is disseminated; it is believed that its development will also extend to changing the way of thinking, consumption patterns, and marketing patterns, and then complete the leap from quantitative change to qualitative change.Changing the world means the advent of the era of micro-marketing.Then, whoever can take the lead in understanding social media marketing will be able to seize market opportunities with low-cost and high-efficiency marketing methods.It is for sequence.
(End of this chapter)
In the era of micro-marketing, the digital transformation of traditional media
Dean of the Training College of Renmin University of China
Deputy Director of Central Ideological Construction Leadership Center of Jiusan Society
Li Haibin
In the "micro" era, both groups and individuals are producers and consumers of information, everyone can spread information, and everyone is concerned.According to authoritative data, it took 5000 years for radio, 38 years for TV, 13 years for Internet, and only 4 months for Weibo to reach 14 million people.History has proved that Weibo is flying high the banner of "revolutionary information dissemination method", influencing enterprises and individuals in a network-like and fission-style dissemination method, and causing social changes.
Evan Williams, the founder of Twitter, the pioneer of the global microblogging model, once said: "Even if it is a huge news media, it will not have as many journalists around the world as Twitter does."This is also an important feature that distinguishes Weibo from any other medium.In terms of information immediacy, diversification, multi-channel, interaction, and transmission rate, Weibo beats all traditional media.
After the rise of Weibo, the WeChat public platform once again created a miracle of communication.It only took 5000 days for WeChat users across the country to exceed 433 million, and the number of its fans is increasing at an alarming rate every day. At the beginning of 2015, the number of monthly active users of WeChat exceeded 4.68 million. We have to say that this is an astonishing number, and behind this astonishing number lies unlimited business opportunities.
With such a strong rise of WeChat and Weibo, traditional media should not regard it as a shock, but actively seek to dance with it and absorb new vitality from their platforms, thereby stabilizing their own market.The combination of traditional media and WeChat and Weibo can be concentrated in two aspects: First, the collection of information resources on WeChat and Weibo.WeChat and Weibo can meet people's needs for quick grasp of information and real-time interaction, but they are always weak in the systematization and in-depth transmission of information. Traditional media can regard WeChat and Weibo as collecting the latest information, materials, and clues. An important source of the report, after reorganizing the fragmented information, it makes an in-depth report.On the other hand, WeChat and Weibo urge traditional media to join the interactive camp.In this era of interaction, even if traditional media wants to survive, it must listen to the voices and needs of the public, and communicate actively and effectively with them on an equal footing.Traditional media can not only use WeChat and Weibo to publish their own trends, but also establish a good relationship with the public.
At present, many well-known TV media, popular talk shows, radio stations, newspapers and magazines have entered WeChat and Weibo, hoping to use this platform to get closer to the public and the truth; and WeChat and Weibo also take advantage of the opportunity to inherit classics, Precipitate traditional culture, get rid of the hat of "short and trivial, see flowers in the fog", and work hand in hand with traditional media to create a win-win situation.
However, if traditional media, social groups, and enterprises want to make good use of WeChat and Weibo, it will not be achieved overnight. The book "WeChat and Weibo Make Money by Playing in This Way" is like a nutritious meal carefully prepared for Chinese small and medium-sized enterprises. It is only possible to obtain the series with systematic, purposeful and creative WeChat and Weibo marketing planning and execution.The content described in this book has a more detailed practical guidance.
The birth of WeChat and Weibo is destined to change people's normal life and the way information is disseminated; it is believed that its development will also extend to changing the way of thinking, consumption patterns, and marketing patterns, and then complete the leap from quantitative change to qualitative change.Changing the world means the advent of the era of micro-marketing.Then, whoever can take the lead in understanding social media marketing will be able to seize market opportunities with low-cost and high-efficiency marketing methods.It is for sequence.
(End of this chapter)
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