WeChat and Weibo play like this to make money

Chapter 3 Preface
The rise of the Internet has brought about earth-shaking changes in people's lives, and the original problem of inconvenient information transmission has been solved. At the same time, with the large number of Internet users entering the Internet, companies and individuals who initially set foot in the Internet have seen the Internet. Potential business opportunities, e-commerce immediately became popular all over the world, and e-commerce also blossomed everywhere on the Internet. Online shopping has become a phenomenon that people are accustomed to in life, and it has also brought a huge blow to physical stores.

However, just as the aftermath of the Internet is still unabated, the emergence of mobile terminals represented by smart phones has once again brought great changes to people's lives.The mobile Internet not only has most of the functions of the computer Internet, but also has unique functions that the computer Internet does not have. It breaks the limitations of the computer Internet on time, equipment and location, and allows people to communicate through smartphones anytime, anywhere.

Surprisingly similar to the situation when the computer Internet was popularized, the rise of the mobile Internet has also brought about tremendous changes in people's lives. Before, people used computers to shop online, but with mobile terminals represented by smart phones, people can You can use mobile terminal devices to shop anytime, anywhere.

Chuck Martin, CEO of the US Mobile Future Institute, once said in the book "Decisive Battle of Mobile Terminals": "There has never been any force that has changed consumers' consumption behaviors as powerfully as the current mobile terminals. With mobile terminals, consumers no longer need to 'go shopping', they are 'shopping' anytime, anywhere."

It cannot be denied that the emergence of social platforms such as WeChat and Weibo has completely changed people's living habits. The trend is also more obvious, and mobile terminal equipment mainly based on mobile phones has become the mainstream entertainment method for people.People spend more and more time playing games and reading news on mobile devices, and less and less time on traditional media. They prefer to spend time on the mobile Internet.

That is to say, the mobile Internet has become the new mainstream "basin" of netizens, which also makes more and more economically minded people realize that mobile terminals will become a blue ocean of lucrative business in the future.

The rapid dissemination of the mobile Internet greatly saves the marketing costs of enterprises.Marketing activities that originally needed to be prepared for more than ten days or even months, only need to be published on Weibo and other websites for half an hour, and they can immediately attract widespread attention-provided that your marketing strategy is very targeted.Moreover, its popularity is likely to be far greater than the effect you have achieved through traditional media advertising.

The mobile Internet has greatly expanded the marketing channels for enterprises. As long as you can think of places, there are countless potential users waiting for you to discover.At the same time, the interactive marketing effect combining online and offline is becoming more and more obvious.Whether it is through the mobile Internet to attract online users to physical stores for consumption, or to attract physical store customers to online stores to increase traffic, it can bring more revenue to the enterprise.

The continuous development of new technologies in the mobile Internet has increased the ways for enterprises to mine and manage users, and has accelerated their efficiency.Especially with the rise of big data, it not only enables enterprises to optimize their marketing strategies in a timely manner, but also continuously searches, mines, analyzes and accumulates user information, providing fast and reliable support for long-term customer relationship management.

The mobile Internet connects merchants and consumers together, and also provides merchants with a brand-new sales channel.This new channel not only simplifies the composition of multiple channels in traditional marketing, but also integrates sales, pre-sales, after-sales service, product and customer information inquiry, and customer relationship management, which greatly improves marketing efficiency.Therefore, systematically mastering the laws of mobile Internet marketing is equivalent to opening a door to a bright future.

The mobile Internet is a brand new beginning. Judging from the current growth rate and penetration rate of mobile terminals, we can predict with certainty that in the future, whoever can capture mobile terminal customers will change this era.With the popularity of App clients, this conclusion has been recognized by all walks of life.With the popularization and price drop of PCs, Pads and various mobile terminal devices, channels have also been opened for more individuals to make money through mobile terminals.This book mainly discusses the WeChat and Weibo marketing methods that will occupy an absolute position in the future business development.

Zhang Xiaolong, the founder of WeChat, once said: "I especially hope that WeChat can help individuals and make them shine. As long as a person has a little idea, he can have 100 readers. Even if a blind person has a skill, such as massage, He can also find his 100 customers through WeChat and survive. Then this blind person can also have his own brand, his own fan base, and his own customers.” This is the greatest significance of the existence of WeChat and Weibo platforms, and it is also our current A very important reason for paying so much attention to WeChat and Weibo marketing.

This book starts from the characteristics of the micro-platform, the innovation of the corresponding marketing model, the big data thinking triggered by the mobile Internet, the combination of emerging and traditional industries and the micro-platform, etc., and uses concise language and rich and detailed micro-marketing cases. The era characteristics and marketing innovation of micro-marketing are explained; the charm and prospect of the micro-marketing model are explained with objective, direct and instructive real cases; the typical successful cases show people what has happened on the micro-marketing platform , The business miracle that is happening and will happen.It is hoped that through this book, more individuals and enterprises will learn more ways to make a lot of money on the micro-marketing platform, and at the same time, let the micro-platform play a greater commercial value.

(End of this chapter)