Winning the new financial era

Chapter 201 Attack on Shared Bicycles

"Mr. Zhang, the resources of Baimo Bicycle have basically been integrated, and the total number of bicycles we operate has exceeded 200 million.

Baimo's more than 30 shared bicycles are mainly distributed in first-tier cities and second-tier provincial capital cities.

We will recycle these bicycles one after another and transport them to paint factories around the world to repaint the bodywork.

After the body paint is all sprayed green and the logo of Huimin Bicycle is printed, it will be re-launched on the market.

After integrating the Bimo bicycles, our bicycle coverage in first- and second-tier cities will be further improved.

In addition, the first 500 million of the 100 million orders placed for Fujitec will be off the production line one after another, and will arrive in fourth-tier cities in the near future. "

Huang Xiaofeng began to report to Zhang Yida the recent work progress, he can now be called a horseshoe disease.

The rise of Huimin Bicycle is already unstoppable. As CEO, he is always complimented wherever he goes.

"In addition to receiving bicycles, we try our best to receive the users of Bymobike as well.

Baimo Bike has millions of active users in first- and second-tier cities, and only a handful of these people overlap with Huimin Travel’s customers.

Most people will only choose a bicycle to pay a deposit and become its loyal users.

You must pay more attention to the next user migration work to reduce loss. "

The two most valuable assets of Baimo Bike, besides bicycles, are users.

Zhang Yida was very concerned about whether users would resist the platform migration, so he told Huang Xiaofeng again.

"Mr. Zhang, don't worry! The preparations are all done, and the original Baimobike users can log in to the Huiminbicycle app with their original account and password.

In addition, migrating users can also get a monthly cycling card.

The banner and message notifications on the Bicycle APP are all full of platform migration reminders. "

Huang Xiaofeng said with a smile, Zhang Yida had already considered these things that Zhang Yida was worried about, and there would never be anything wrong.

Zhang Yida saw that Huang Xiaofeng was so confident, so he stopped emphasizing it, and changed the subject and asked:

"What do you think of Didi's acquisition of Xiaolan, and Ahli's holding Yong'an Bank?"

Hearing Zhang Yida's words, Huang Xiaofeng became serious and said, "A small giant and a big giant all have one thing in common - rich and willing to spend money.

They are not easy people!We must take it seriously. "

Zhang Yida saw that Huang Xiaofeng was not overwhelmed by the short-term victory, and his mind was still very rational. He glanced at him appreciatively, and said:

"Then how do you think you should deal with them?"

Huang Xiaofeng did not speak, silently took out a pack of cigarettes from his pocket, gave one to Zhang Yida, lit it for Zhang Yida, then lit the cigarette in his own mouth, swallowed a white smoke, and then said slowly:
"We must beat them down before they can gain a foothold.

Now that the sunk cost is not high, they see that they can't take advantage of shared bicycles, so they have to think carefully about spending money in it.

If they spend too much money and the sunk cost is too high, they will probably die with us. "

"How do you beat them down?" Zhang Yida asked again.

Huang Xiaofeng looked at Zhang Yida with burning eyes, and said, "Find out the cities they entered, and fight the subsidy war precisely."

"Is there no better way?" Zhang Yida frowned endlessly. The subsidy war is a ruthless move to kill one thousand enemies and hurt eight hundred.

Huang Xiaofeng shook his head: "There is no better way. Bicycle users can't be said to be loyal, whoever is cheap can ride."

Zhang Yida asked again: "Then what do you mean by fighting the precision subsidy war?"

Seeing that Zhang Yida didn't directly refuse, Huang Xiaofeng knew there was something going on, leaned closer and said, "Xiaolan Bicycle and Yong'anhang are currently mainly stationed in first- and second-tier cities, and we will fight price wars with them in these cities.

For third- and fourth-tier cities, we implement another mechanism.It doesn't matter if you sell a free ride card or [-] cents and a half an hour, but it can't be completely free anyway.

Use third- and fourth-tier cities to generate blood to stop the blood loss in first- and second-tier cities. "

"What's this called? Is it treated differently? Users in third- and fourth-tier cities can't make trouble?"

Zhang Yida thought to himself: This idea is a good idea, but there are a few less routines, and I am afraid that users will pull them out and flog their corpses.

Huang Xiaofeng scratched his head, and said with a thief smile: "It will be fine if you stay hidden."

"Hey, do you think this will work?" Zhang Yida thought of a good idea, and continued:
"We sell ride cards for users in first- and second-tier cities and third- and fourth-tier cities.

Users in first- and second-tier cities buy a bicycle card, and we give them a cash back of Ruimin Wealth Management Voucher of the same amount.

For example, if you buy a 10-yuan monthly card, we will give the user a 10-yuan no-threshold wealth management coupon as cash back.

Then let Ruimin Financial Management launch a special target, 7 days, and users use this voucher to buy 7-day wealth management products.

After 7 days, the 10 yuan will be returned to the user with interest.

It is equivalent to buying a monthly card without spending money, and there is an additional process for the investment to be realized. "

Huang Xiaofeng was thinking deeply, this is not a free strategy, but an extra investment experience process.

Mr. Zhang, I'm afraid he's trying to promote Ruimin Financial Management again.

Huang Xiaofeng smiled wryly: "Mr. Zhang, there is an extra process, I'm afraid the user experience will not be very good!"

Zhang Yida knew what he meant: if it's free, it's free, why bother to make so many detours!
Zhang Yida added: "Listen to me first. Users in third- and fourth-tier cities buy cycling cards and receive Pinduoduo shopping vouchers as gifts.

It just so happens that Pinduoduo wants to sink users, and the cost of this part of the voucher will be covered by Pinduoduo.

Huimin bicycles can enjoy net profits, which can be regarded as a win-win situation.

Moreover, all users seem to be treated equally on the surface, and only after buying a cycling card can they ride for free.

And for all card purchasers, we have presented "gifts". "

Zhang Yida's calculation is very precise, that is, to use the traffic of Huimin bicycles to divert traffic to other businesses under his banner.

For example, Pinduoduo is about to raise funds, and when it gets the money, it will do marketing. It happens to help Pinduoduo reach users in third- and fourth-tier cities through the sinking of the Huimin bicycle business.

Huang Xiaofeng stopped talking. Could this be the concept of "Ecological Reversal" recently mentioned by Mr. Jia?
"And our trump card, the Mung Bean credit-granting credit-free deposit-free bicycle ride, should be used.

For Yonganhang, it is estimated that they will cooperate with Sesame Credit.

There is no point in hiding it, and it is time to play out the good cards. "

Zhang Yida also ordered that he did not take out mung bean credit for the previous year, because he was afraid that cycling without a deposit would affect the diversion effect of Huimin bicycles to Ruimin's financial management.

Now that Ruimin's financial management has also started, Ari is pressing on every step of the way, and it's time to show his trump card.

Deposit-free cycling has proved its effect in the previous life. After using it, the number of users and orders brought can be doubled.

"Really? That's great."

Huang Xiaofeng was a little pleasantly surprised. Ever since he knew about the "Mung Bean Credit Free Bike Ride" model, he has been obsessed with it.

However, Mr. Zhang has not allowed this function to go online. Now that he has this big killer, he will be more confident in defeating the two giants, one small and one large.

……

"Whoosh..."

Zhang Yida was dressed in sportswear, sweating profusely while leaning on a small green car, panting there.

"Are you alright? I'm going to die of exhaustion. I'm going to lose feeling in my legs."

"Uh... I just shook my hand, why don't I take another shot."

Zhao Erya was taking a camera to shoot Zhang Yida's cycling video. She worked all day and took dozens of short videos, but she was dissatisfied because of this or that.

Her dissatisfaction caused Zhang Yida a lot of trouble.

"Can you be more professional? I really can't move anymore."

Zhang Yida took a big gulp of mineral water and said, "That's the last shot, don't shake your hands."

"No. This time for sure."

Zhao Erya said in a low voice, at first she knew that Zhang Yida was going to shoot a short promotional video for Huimin Bicycle, so she volunteered to come here.

The reason why Zhang Yida rejected the professional shooting team and chose to let Zhao Erya take the shot is also because the two of them get together less often and spend more time together.

"Ready? I'm going to start."

"3-2-1, start."

Zhang Yida rode a small green car from a distance, and finally stopped at a position two meters away from the camera, leaned on the stool, and said to the camera:

"Life lies in sports, and the Huimin Cycling Mileage Challenge is waiting for you..."

"Okay! It's perfect!"

Zhao Erya was cheering there, Zhang Yida's stretched body finally stretched out, and he leaned over to watch the video.

A lot of videos were shot, all of which were edited by professional editors, and the final version was edited out soon.

This short video was posted on the most prominent position on the homepage by Huimin Bike.

Many users of Huimin Bicycle clicked in and started watching the video.

"Huimin Cycling Mileage Challenge?"

"Set daily, weekly, monthly, and annual four major challenge events."

"There are city rankings, provincial rankings, national rankings, and three types of rankings."

"Those who have won the rankings of the four major challenges will receive 4 major competitions x 3 rankings, a total of [-] rewards.

A daily cash reward of 10 yuan, a weekly cash reward of 100 million yuan, a monthly cash reward of 1000 million yuan, and a total annual cash reward of 2 million yuan. "

"Another: Registered participants who ride 1 kilometer every day will have the opportunity to get a random free ride card, Pinduoduo shopping vouchers, Ruimin Wealth Management investment vouchers..."

"Those who have achieved outstanding results in the challenge will have the opportunity to be invited to participate in the first "Bike Marathon" competition of Huimin Bike."

This short video of Zhang Yida was also posted on DouTV, and was given the most traffic promotion and exposure by DouTV officials.

At the same time, the DouTV official also launched a campaign: ride Huimin bicycles, shoot short videos on DouTV, and the user who collects the most likes will receive a certain reward.

Zhang Yida also posted this short video on a circle of friends, which received likes from countless bigwigs.

Pang Lei said: "Mr. Zhang, what a great way!"

Zhang Yida looked at her husband's face, and replied to her: "You're making a fool of yourself! You're making a fool of yourself!"

Ponima said: "When will Huimin Bicycles enter WeChat Jiugongge?"

Zhang Yida replied to him: "Poor, can't afford it."

Ponima was also very interesting, and replied: "Friendly price, I will ask Lao Ren to come and talk to you in two days."

Zhang Yida replied: "Okay, let him come!"

Liu Yonghao also gave Zhang Yida a thumbs-up, commenting: "This activity is good. It calls on the people of the whole country to travel green and keep fit."

Zhang Yida replied to him: "Yes, this is also one of our starting points."

Lei Jun commented: "Rice bracelets and bicycles are still very compatible. I think Huimin APP can build a sports equipment mall."

When Zhang Yida saw it, he was immediately happy, and replied: "Good suggestion, we must adopt it."

Didi and Ari couldn't sit still, and Huimin has been going crazy recently, buying a cycling card to give away various coupons, and launching a cycling mileage challenge.

Menacing ah!Little Blue Bike and Yong'an Xing soon launched similar activities. Riding Yong'an Xing will give you Yu'e Bao experience money, and riding Blue Bike will give you Didi Taxi coupons...

　Make up for yesterday!
　　
　
(End of this chapter)