Winning the new financial era

Chapter 202 Shake Vision, Record a Beautiful Life

"Mr. Zhang, our Douvision registered users have exceeded 1000 million!"

Zhang Lan, who has been promoted to DouTV's CEO, rushed into Zhang Yida's office excitedly to inform him of the good news.

"Oh!"

Zhang Yida was very indifferent, and after uttering a word, he didn't speak again, didn't lift his head, and continued to read and approve the documents.

Zhang Lan's heart sank slowly, knowing that Mr. Zhang was dissatisfied with his job.

Zhang Lan was a little bit aggrieved. The team formed by DouTV in February, and the APP launched in June, now in September, it has won 2 million registered users within three months of its launch.

She thinks this result is not bad.As a result, when he came to Mr. Zhang, he was not satisfied with the other party.

After a while, Zhang Yida put the document aside, looked up at Zhang Lan, and said, "Do you know where your mistakes are?"

Zhang Lan froze for a moment, then shook her head like a rattle.

Pretend to be pitiful, right?Zhang Yida didn't accept this, and continued to criticize:
"The biggest mistake you can make is not knowing enough about your users.

In today's Douyin, the tool attribute is greater than the social attribute.

People only regard Doushi as a video editing software, not social software like Weibo and WeChat.

Why is this happening?

In the final analysis, it is the content, the content is not enough, not attractive enough. "

"Then... how to do it?"

Zhang Lan was still a little unconvinced at first, but after thinking about the retention time and opening frequency of DouTV users in the background, it is really not ideal, and it is about to be reduced to a tool software.

Zhang Yida smiled and said: "It's very simple, find the right audience. What's the hottest thing now? It's live broadcasting.

What do otaku like to watch most?Look at the goddess.And games.

Just start from two aspects, you go to the guild to talk, and ask them to ask their anchors to edit short game videos and watch them.

For show anchors, first find a few dancers who are good at dancing.Here are some long-legged dance videos.Diaosi likes this one.

They enter our platform, and we also give certain creation subsidies according to data such as video likes.

Of course, we must pay attention to the scale and do a good job in content review.

In addition to these, you can go to the travel strategy platform to attract some people.

Those people like to take photos and videos when they travel.We provide them with a good place to edit and share videos.

In addition, talents with technical streams should also be explored.Give this kind of creators more traffic.

With good content, you can naturally attract more users.

Not every user needs to shoot a video, and most of them can be spectators.

We only need to focus on the number of active users and the duration of use, these two points will do. "

Zhang Lan felt that she was still too simple. Mr. Zhang's way of playing was down-to-earth. He nodded heavily and said, "Okay, I'll take action now."

"Well, musical.ly is doing very well, you should ask Yang Lu and Ma Jun for advice.

Now some stars in the United States have begun to settle in musical.ly, and the development is very gratifying.

Don't be prejudiced against the two of them, it's the kingly way to not be ashamed to ask, there is nothing you can't shame. "

Zhang Yida's words made Zhang Lan's face flushed with shame and embarrassment.

She also knows that musical.ly has developed better than Doushi, but she just can't bear to ask others for advice.

Now that Zhang Yida has pointed it out, he can't wait to find a crack in the ground and sneak in.

"Okay, I'll go upstairs and find Yang Lu later. I'm afraid he won't give me advice."

Zhang Yida glanced at her and said, "He's not that stingy. I've communicated with him before, let him communicate with you more.

Everyone is a whole, and it is the most beneficial for everyone to work together to build the company.

The option is also issued from DouTV's parent company, and Yang Lu and the others are happy to see that DouTV is developing well. "

……

Wang Ming is in his early thirties this year and is a programmer of a game company.

With slightly bald hair, he has a rather dull personality. He doesn't like bars or nightclubs. He likes to stay in the rental house after get off work and watch live broadcasts.

He has a monthly salary of more than 2 yuan, but until now, he has not had a girlfriend.

Others said he didn't have a girlfriend, but he didn't think so.

Today, as usual, he made a bucket of instant noodles after get off work, turned on the computer, and watched the live broadcast of his "girlfriend" on time.

"Brother Ming is here! Did you just get off work? Have you eaten yet?"

When the female anchor "Little White Rabbit" saw a viewer with the ID "Tomorrow will be better" enter the live broadcast room, she knew it was her big brother "Brother Ming" who came again.

What does Brother Ming do in real work?

She didn't know it, but she only knew that Brother Ming was generous, and she praised him a few times during the live broadcast, and called him a few nice words, and his backhand was like a rocket.

The greeting words of the female anchor "Little White Rabbit" warmed Wang Ming's heart. There is always someone who cares about him.

Mistakes at work during the day, and the resentment of being scolded by the supervisor disappeared without a trace.

In front of the camera, Little White Rabbit said to the fans who watched her live broadcast: "Two days ago, I signed up for a short video app called "Doushi" and uploaded a lot of small videos of my life in it.

You can also download a DouTV, search for the ID "Little White Rabbit White and White", follow me, and like my videos.

Bunny is here, thank you all! "

Wang Ming also downloaded a Doushi app, registered an account, and logged in.

Tips on the home page: Vibrato, record a beautiful life!

Wang Ming thought to himself: All nonsense, I am not beautiful at all.

Wang Ming entered the ID "little white rabbit white and white" through the search box of Doushi.

Sure enough, there are many small life videos of Xiaotu. Wang Ming watched all the short videos sent by Xiaotu, a total of more than a dozen, one by one, and clicked a little red heart.

Wang Ming felt that he wasn't enjoying himself enough, so he watched the videos a second and a third time.

Watching the youthful, beautiful, or seductive and sexy Xiaotu in the video, Wang Ming became a little crazy. When he returned to Xiaotu's live broadcast room, he sent two rockets with his backhand.

Wang Ming ate the instant noodles, and looked at the little rabbit who kept cheering "Brother Ming" and "Brother Ming" in the computer video, showing a satisfied smile. At this moment, he felt that the instant noodles in his hand were even more fragrant. .

This fucking is called life!

In the virtual world, he felt a pleasure far beyond the real world.

In the real world, he is a "stupid" in the eyes of supervisors, and a "good-for-nothing who can't even marry a wife" in the eyes of relatives.

In the virtual world, he is the "big brother" in the eyes of the water friends in the live broadcast room, and the "admiration object" of the anchor girls.

After the live broadcast of Little White Rabbit, Wang Ming also ate up the instant noodles in his hand.

Feeling a bit hungry, Wang Ming originally wanted to order another takeaway, but thought that this month's salary hadn't been paid yet, and the savings on the card would not be able to spend a few days of rockets, so he forcibly resisted the urge to order takeaway.

Looking at the somewhat cold Laotan pickled vegetable noodle soup in his hand, he licked his lips and drank the noodle soup in one gulp.

After he was full of noodles and soup, Wang Ming picked up his phone again, ready to watch Xiaotu's Tiktok video again.

But as soon as he opened the Doushi APP, the home page was another young lady.

I wanted to swipe across the video to see his little sister rabbit.

But he glanced casually, and found that the young lady's figure and appearance were no worse than his little rabbit.

The young lady in the video is performing a hot dance with a dynamic beat.

Wang Ming watched it with great interest, and compared this young lady with the little rabbit, who had whiter, longer, and straighter legs...

Wang Ming decisively clicked on the avatar frame on the right side of the video and followed this young lady.

After watching all the young lady's videos one by one, Wang Ming just let it go, swiped the screen, and flipped through the next video.

Hey, another young lady singing and dancing.

Wang Ming felt that his nutrition could not keep up, so he paid attention decisively.

After swiping the screen to watch several videos, Wang Ming found that they were all young, beautiful and long-legged girls.

Wang Ming felt that this DouTV video was really good, and it was full of young ladies who fit his own aesthetics.

The people are good-looking, and the videos they shoot are also good-looking.

Wang Ming decided that in addition to watching the live broadcast of Little White Rabbit, he would watch videos on Doushi.

Such a good software, why didn't I find it earlier.

The story of Wang Ming is just a microcosm. A large number of anchors who have recently settled in DouTV have brought a large number of tourists to DouTV.

After the audience came to DouTV, they were reluctant to leave.

It's like a cloud of beauties, with countless thighs...

Of course, the creative subsidy funds distributed by DouTV are also expensive.

Tens of millions of funds were spent in exchange for tens of thousands of wonderful content videos.

At the same time, the atmosphere of the video community has also been created, and countless otaku are still "coming here for the name".

For a time, DouTV's reputation for "watching movies online" and "watching football civilizedly" spread like wildfire.

If there is a topic, there will be traffic!
Zhang Yida was aware of all this, and apart from setting up a content review team and strictly reviewing the video standards, he did not interfere with anything else.

Zhang Lan found out that Mr. Zhang is really amazing, and just mentioned a few ideas, and the traffic of Doushi ushered in a skyrocketing increase.

Just doing it like this is cool, but there is not much money in the account.

Zhang Lan approached Zhang Yida and reported: "Mr. Zhang, the funds in Doushi's account are running out. How do you solve it?"

Zhang Yida thought for a while and said, "In this way, I will personally inject another 1 million US dollars into the company.

The matter of financing should be slowed down first, at least until DouTV has digested this wave of traffic. "

Zhang Lan nodded and said, "Okay, if there is 1 million US dollars in the account, at least you don't have to worry about funds for half a year."

Zhang Yida is now considered a small entrepreneurial success. Some time ago, he pledged 5 million US dollars in equity and spent 3.5 million US dollars to go out. He still has 1.5 million US dollars to spend.

Zhang Yida knows the potential of TikTok. In his previous life, ByteDance was valued at US$750 billion, half of which was attributed to TikTok and TikTok.

So the later the financing, the less Zhang Yida's shares in Doushi will be diluted.

It's not as poor as it was when I first started my business. The 100 million start-up funds were all cheated by my father.

Now that Zhang Yida has mobilized the resources in his hands, he can easily scrape together between one billion and eight hundred million US dollars.

Of course, Vibrato cannot rely entirely on Zhang Yida's blood transfusion.

The large-scale layout of DouTV and musical.ly needs to be fully developed, and the amount of money burned is definitely astronomical.

What Zhang Yida is looking for is to make Douvision bigger and refinance as much as possible.

(End of this chapter)