Winning the new financial era

Chapter 215

"Mr. Li, our Qianduyoumoney has encountered great resistance in expanding vocational education installment loans."

Zhu Guang, vice president of Qiandu and general manager of Qiandu Financial Services Group (FSG), came to Robin Lee's office to report.

"What resistance? How did you do it?"

Robin Lee was a little angry, so he formed the financial business group and raised it to the strategic level of the group. As a result, the good news did not come, and the news of the unfavorable start came instead.

As one of the "troika" of Qiandu Finance, consumer finance is no less important than the other two - payment and wealth management.

In terms of its team formation and business development, the entire group can be said to ask for people and money.

Robin Li looked at Zhu Guang with unfriendly eyes, and began to consider whether he was really suitable for the position of general manager of the financial business group.

Zhu Guang was stared at by Robin Li Fengrui, and cold sweat broke out on his forehead.

He knows how strong Robin Lee's personality is. If he doesn't talk about other things, he can see how strong the other party's desire to control is by taking the case of "the only one of the thousand-degree seven swordsmen who started his business in the early years is himself." .

Zhu Guangcai became the general manager of the business group, but he didn't want to be kicked out of the stage in despair, so he organized his language before answering:

"Yimindai is fighting a price war. It lowered the annualized loan interest rate to 15% at one time, and offered a super high rebate of 3% of the loan amount to cooperative merchants.

The agents below all fell out, saying that their business was almost sold out. "

Zhu Guang dare not say that he initiated the price war first, and directly lowered the interest rate from 20% commonly used in the industry to 16%-17%.

Originally, Zhu Guang believed that the education installment industry was a collection of small start-up companies, and most of them had received A-round financing.

As a result, Yimindai slapped his backhand when he jumped up, almost causing Qiandu Youqianhua to have a hemiplegia.

"Yimin Loan? Is it related to Yimin Wangjin?" Robin Li asked.

"Originally, both Yimin Loan and Yimin Wangjin belonged to Yimin Financial Service Group.

Later, Yiminwangjin went public independently, and Yimindai was also spun off.

Some time ago, Yimindai completed a strategic financing of US$3 million jointly invested by CITIC Industrial Fund and China Merchants.

In addition, Yimindai also obtained a loan of RMB 100 billion jointly granted by China Merchants Bank and China CITIC Bank. "

Zhu Guang now regrets not paying more attention to the education installment industry.

As a result, he accidentally killed a predator.

At the same time, he was also very angry, this Yimindai was too well disguised.

Qiandu Youqianhua only entered the market, and you have completed such a large amount of financing, and you are working against yourself.

Why fight a price war?Wouldn't it be nice for everyone to make money happily together?

In fact, this is a double standard, and Yimindai has been developing wretchedly.

Qiandu Youmoney took the lead in provoking a price war, which interrupted the insignificant development process of Yimindai.

Zhang Yida was afraid of the shit stick of "Qiandu Rich Money". All the small and medium players in the previous life's education stage were killed by them using capital costs to fight price wars.

So Zhang Yida will not be used to them, you can get funds from the bank, Yimin Loan can also get it, who is afraid of whom?

It is because of the large group of small and medium players in the education installment industry who get funds from P2P.

Their capital costs were all 10 points, or even more than 15 points, and they played with a hammer and were directly cleared.

"Yida's company?" Robin Li was a little embarrassed. Qiandu Youqianhua should be regarded as a latecomer in the industry. It is normal to be beaten by others when they go to grab the market.

He was the one who got closer to Zhang Yida and invested $2 million in the Xinhuo Joint Family Office.

In a blink of an eye, everyone will meet again.

But friendship is friendship, and business is business.Friendship and business should not be confused.

Robin Li said again: "Then let's adjust the interest rate and rebates too! Yimindai is rich, but it depends on who we compare with. Are we afraid that we can't compare with them at Qiandu?"

Zhu Guang thought, if only it were as simple as you think.Then I'll ask for instructions and just do it.

Zhu Guang said with a bitter face: "If the interest rate and rebates are adjusted again, we may face huge losses at Qiandu Money.

First of all, the cost of bank funds is currently 6%. If we set the interest rate at 14%, the interest rate difference will only be 8 points.

Including rebates, operation and promotion costs, bad debts, and interest spreads can barely be covered.

I am afraid that Yimindai will continue to fight a price war with us.

Our interest rate is reduced by 1 point, and his interest rate is reduced by 2 points.Our rebate increased by 1 point, and their rebate increased by 2 points.

Their cost of capital is similar to ours, but they entered the market more than a year earlier than us. They are definitely better than us in controlling operating costs, and their risk control is no worse than ours.

If we go on like this, I'm afraid we will kill [-] enemies, and we will lose [-] ourselves. "

Zhu Guang analyzed the competition situation with Yimindai very clearly. He was afraid that he would burn a lot of money and lose in the end.

So he didn't dare to make a decision without authorization, but handed over the decision-making power to Robin Lee.

As long as Robin Lee is not afraid of losses and losses, he will go all out to fight Yimindai.

Robin Lee also had a headache. Yimindai raised 3 million US dollars. In his opinion, it was just a small fight.

But Zhang Yida stood behind Yimindai, so he couldn't help but ignore it.

This is a ruthless person. Last year, he burned more than 20 billion yuan in the mobile payment market, and this year will only increase.

In addition, Yimin Wangjin is said to hold more than US$10 billion in heavy capital, and Ruixiang has just completed US$25 billion in financing.

If Qiandu Youmoney spends the 3 million US dollars in Yimindai’s hands, and the two companies invest in Yimindai for another round and inject some blood, then the subsidy war will be protracted.

The sum of several of their start-up companies is still not comparable to Qiandu in terms of funds.

But Robin Lee is wondering whether it is worth burning a few billion or even tens of billions for an education installment market.

Right now, the O2O war, Qiandu Nuomi, and Qiandu Takeout are all burning money.

Even if the boss of Putian keeps advertising and the search engine business makes a lot of money, he can't afford to go around and go to war everywhere!

"Okay. I'll reply to you two days later, so go ahead and do it!"

Zhu Guang guessed that Robin Li was going to negotiate peace with Zhang Yida, and sure enough, after he left, Robin Li called Zhang Yida.

"Yida, are you busy?"

"It's nothing, brother, if you have something to say, just say it!"

Zhang Yida guessed that Robin Lee had come to fight for the education installment subsidy, but he still pretended to know nothing on the phone.

"That's right, Qianduyouqian entered the education installment market some time ago.

The people below don't know that it is your territory, the flood has washed away the Dragon King Temple!Ha ha! "

Robin Lee also went to the end, guessing that Zhang Yida should understand what he meant.

"Is there such a thing?
What is my territory!Brother, you are serious, there are so many players in consumer installments, how much market does Rui Xiang plus Yimin Wangjin, plus Yimin Loan occupy?
It is a good thing that Qiandu Youqianhua entered the education installment market, and it will help the industry prosper! "

Zhang Yida didn't blush or breathe when he put on a pretense.

Robin Lee knew it and didn't tell the truth, let's give each other a step down!He continued:

"That's right! The people below didn't know, and fought a price war with Yimindai.

After I found out, I gave them a hard training. "

"Ah? Then I have to restrain Yimindai. I'm too busy myself, so I ignore many things."

Zhang Yida basically guessed that Robin Lee wanted to negotiate with him, otherwise he wouldn't have made this call.

"The education installment market is still huge. No company can completely occupy it alone.

Instead of killing our two families, it would be cheaper for outsiders.It's better for us brothers and sisters to join hands and carve up this market together. "

"Yes, senior brother, you are right. Our senior brothers are engaged in a price war, which is definitely a matter for relatives and enemies.

You say it.How can we cooperate with you. "

Seeing that Zhang Yida is very good, Robin Lee said with a smile: "Well, let's unify the price policy!

Your interest rate is set at 15% annualized, and ours is also 15%.

Your cooperation commission rebate is set at 3%, and we also agree with you.

For the market, leave it to the people below, and let them rely on their own abilities!
Yida, what do you think of this? "

"Okay! Brother, you have a good idea. With this price policy, we can just drive out other competitors, and at the same time we still have a certain profit.

Just do it according to the method you proposed! "

Zhang Yida also didn't want to fight a price war, and since Qiandu Youqianhua had admitted his cowardice, he wouldn't rush to kill them all.

However, Zhang Yida will not fully believe Robin Lee's nonsense. After all other competitors have withdrawn, there will still be a battle between Yimindai and Qiandu Youmoney.

"Okay, then we'll make a deal."

After receiving Zhang Yida's affirmative answer, Robin Li hung up the phone, called Zhu Guang, and said:

"You align our policy of spending money with Yimindai, and try to avoid vicious competition with them at this stage."

Zhu Guang nodded and said, "I understand, I will restrain the agents below."

"The other thing is that you have to grow the team with the money as soon as possible, and slowly control the operating costs.

In the future, we will inevitably have a battle with Yimindai.

But don't worry about it at this stage, Zhang Yida and I have reached a consensus to get rid of other miscellaneous fish first. "

Robin Lee has also been in the business world for nearly [-] years, so naturally he doesn't simply think that they will be fine in the future.

There is no fight so far because they are afraid of the opponent's strength and fear of being taken advantage of by others.

When there are only two of them left in the industry, or when the parent company of one party weakens, it will be time to fight again.

"Then is our off-market move still useful?" Zhu Guang asked.

"What kind of trick?" Robin Lee frowned, thinking to himself, can't you use a better term?

"Seventy to eighty percent of the students in many educational institutions come from our Qiandu.

Should we discuss with some educational institutions, they choose to cooperate with us, we give them some advertisements.

And should we use some means in product design?
For example, the famous "X+Y" plan in the education period.

X represents the number of periods in which only interest is repaid earlier, and Y represents the number of periods in which principal and interest are repaid later.

The temptation of this scheme is that during the training period, students only need to repay a small amount of interest, and the principal and interest will be repaid after the training is over and they find a job.

For example, a course with a tuition fee of 2 yuan in installments.

If students choose "6+12", then in the first 6 months, they only need to repay the interest of more than 200 yuan per month, and then they have to repay the principal and interest.

Now the industry generally adopts 6+12 and 6+18 models.

We changed them to 9+9, 12+12 mode, which is more attractive. "

Zhu Guang explained his plan with a smile. The interest is the same as the rebate, but there are many other tricks that can be played.

Robin Lee said: "As long as our interest and rebates are on par with Yimindai. You can play other tricks as you want.

I only have one request, and that is to increase the business volume as soon as possible. "

Zhu Guang nodded again and again, Mr. Li was indeed the same as the original Mr. Li, and he still had a familiar taste.

Reaching a consensus with the junior is bullshit.

If Zhang Yida believed him, he might lose his underpants.

(End of this chapter)