Winning the new financial era

Chapter 276
early morning.

Many office workers opened the Huimin bicycle app, ready to scan the code to unlock a Huimin bicycle, and ride to work.

However, when they opened the APP, they all received a software update reminder.

Users with good traffic all click update to upgrade the APP.

They are also very curious about what functions Huimin Bike has added in this update.

In the past, every time Huimin Bicycle was updated, some new functions would be added, such as: deposit wealth management, pinduoduo shopping coupons, authorized mung bean credit points to ride without deposit...

With anticipation, the user updated the software.

Sharp-eyed users discovered that the app had been renamed, from "Huimin Bicycle" to "Huimin Travel".

Cycling has become travel, and users have not guessed the intention of the subtle changes in the two words.

With doubts in their hearts, the user hurriedly logged into the Huimin Travel APP to find the answer.

They found that the UI interface of the APP has changed a lot.

There are a few more sliding buttons on the top of the home page, namely "bicycle", "taxi", "ride", "map" and so on.

Originally, there was only one bicycle function, but now there are several more services.

What do "take a taxi" and "ride a car" mean?Is it possible that Huimin Travel wants to grab the business of Didi Travel?
Some users have already figured it out. Huimin Bike has changed its name to Huimin Travel, which means that it has officially entered the field of "big travel" from the field of "bike sharing".

This is a big deal!
Many users are happier than the Chinese New Year, and they like to see Internet companies fight the subsidy war the most.

After the merger of Didi and Kuaidi last year, it has been a long time since I enjoyed a real taxi discount.

Uber China is also adjusting its subsidy recently. It is unthinkable to take a taxi for one or two yuan like before.

As for Yi Dao, Cao Cao, these poor people are all deducted and searched, and the subsidy is not convenient at all.

Huimin travel is a different story, isn’t it raising billions of dollars?

With the backing of Zhang Yida, a rich man, he should be able to break the wrist with Didi.

They very much hope that Huimin will travel and fight with Didi, and it is best to burn money like Didi and Kuaidi did back then.In this way, their users can get benefits.

Some users received a reminder: Huimin Travel will give you an 88 yuan taxi discount coupon, which can be used to offset 10% of the fare each time you take a taxi.

As expected of a rich company, this move is extraordinary.

After receiving the coupon, some users began to experience the taxi-hailing function. First, they clicked the taxi-hailing button, then entered the destination, and sent the order.

Then a window pops up on the phone page:
Easy to take a taxi for 21 yuan.

Cao Cao took a taxi for 22 yuan.

Uber taxi is 20 yuan.

……

Some users feel that their IQ has been insulted, what the hell does that mean?Traveling with Huimin is a second-hand dealer!

It did not launch its own online car-hailing brand at all, and simply diverted other taxi-hailing software.

However, there are also users who like this feature very much. In the past, when they used Didi to hail a taxi, they could not get a taxi at all during the rush hour and had to queue for a long time.

Now use Huimin Travel's aggregate taxi-hailing function to call more than a dozen taxi-hailing apps at once.

Whichever taxi app takes the order first will take the ride.

Among other things, the speed of receiving orders is faster than that of Didi, not at 01:30.

In addition, Huimin Travel also presented 88 yuan taxi vouchers.Many users decide to use Huimin to travel by taxi in the future, at least they have to use up the coupons.

Careful users also found that Huimin Travel has cooperated with more than a dozen mainstream taxi-hailing software, but Didi is missing.

They guessed that Didi was a little dissatisfied with this and did not cooperate with Huimin Travel.

Some Internet professionals commented: Huimin Chuxing launched an aggregate taxi-hailing function, and with 1 million users, it will greatly increase the order volume of small and medium-sized taxi-hailing software.

In addition, Huimin Chuxing helps these taxi-hailing software to conduct business diversion, and all links such as customer acquisition, payment and settlement are completed in Huimin Chuxing APP.

Huimin Travel will definitely charge a commission for each taxi order. Although I don’t know the specific percentage, I guess it should not be low.

For Didi, Huimin's travel will greatly damage his interests.

If Didi does not cooperate with Huimin Travel, it will lose part of the order volume.At the same time, this part of the order volume will go to Didi's competitors.

With one increase and one decrease, Didi's market share may decline to a certain extent.

The cooperation between Didi and Huimin Travel will not only get a commission, but also damage the image of the giant, which will be interpreted by the outside world as bowing to Huimin Travel.

……

Zhao Chunhua was promoted recently, and was promoted to be the head of the company's new media department.

It is too difficult to get a hundred thousand plus articles, and she has been struggling to find a topic recently.

When it was time to get off work, Zhao Chunhua took a ride, and the talkative she started chatting with the driver.

"Master, how many days have you been riding along?"

The hitchhiker driver replied while driving, "It's only been running for a few days, and I've been running Didi hitchhikers before."

Out of professional sensitivity, Zhao Chunhua asked again, "Then why don't you run away?"

"Hey!" The driver sighed, "Didi's commission is too high now, and the subsidy has also decreased."

"That's it." Zhao Chunhua asked again, "Then what kind of policy did Huimin Shunfeng give you?"

Talking about this, the driver suddenly became energetic, and talked about the various incentive policies that benefit car owners in Huimin Shunfeng Car.

Zhao Chunhua listened carefully and took down what the driver said.

When she got home, Zhao Chunhua didn't even bother to eat, so she turned on the computer.

Soon, an article titled "Huimin Bicycle's "Travel" Vision" was published.

After carefully checking whether there were any typos and wrong sentences, Zhao Chunhua typesetting the article, clicked send, and the article was uploaded to the WeChat official account operated by Zhao Chunhua's company.

This article by Zhao Chunhua first reviews the development of Huimin Bicycle, and lists the achievements of Huimin Bicycle, including the acquisition of Baimo Bicycle, the horizontal pressure on Hello Bicycle and Xiaolan Bicycle, and the launch of shared scooters in Silicon Valley. etc.

Then he focused on describing the difficulties that Huimin encountered in travel, including bicycle damage, difficulty in making profits, and so on.

Then it led to the recent action of Huimin Bicycle, which launched the aggregate taxi-hailing function and the ride-hailing function.

He also compared Didi's user subsidies and car owner incentives with Huimin Travel.

Finally, it is concluded that Huimin Travel will definitely occupy a place in China's travel industry.

Zhao Chunhua didn't expect that her article would soon exceed [-] plus, and it would be reposted by major media.

Zhao Chunhua's article is still very good. First, she reviewed the development of Huimin travel from a neutral perspective, and affirmed the past achievements.

Then I wrote the evaluation of Huimin travel by users and car owners, including subsidies, word of mouth, efficiency, experience and other aspects.

Of course, for most users, they still value the various user subsidies for Huimin travel mentioned in this article by Zhao Chunhua.

Many users are ready to experience Huimin Travel's taxi-hailing service and ride-hailing service to see if it is as good and as favorable as described in the article.

……

"Mr. Chen, Huimin Travel, do we really want to refuse to cooperate?"

Didi's COO Liu Jing asked Chen Wei tentatively.

Chen Wei's face was very gloomy. He saw all the ups and downs caused by Huimin's trip in the past few days.

There are also users on the Internet saying that Huimin Travel will definitely crush Didi Travel.

He wanted to see how Huimin's trip crushed them.

"How is the order volume at Huimin Travel?"

Liu Jing shook her head, "I can't get first-hand data, so I can only make some guesses based on the orders received by Didi drivers in the past few days."

"According to the comparison of driver orders these days, our order volume has declined by 5%."

Chen Wei frowned, "Is Huimin's trip really that influential?"

Liu Jing really wanted to persuade Chen Wei to let go of his prejudices and let Didi join Huimin's Juhe to take a taxi.

But she knew that Mr. Chen in front of her was quite stubborn, so she had to say in a roundabout way: "Huimin Travel has 1 million users, most of whom are young people aged 20-40.

These groups of people have a high degree of overlap with those who take taxis.So after Huimin Chuxing launched aggregate taxi-hailing, some of our users went to them.

In addition, Huimin Travel also provided a lot of user subsidies this time.

In terms of free rides, Huimin Travel also provides high subsidies to users and drivers, so..."

Chen Wei looked displeased, and said, "What are you talking about with this Yida map? Wouldn't it be good to do a good job in sharing bicycles?
Get involved here today, and get involved there tomorrow. "

Liu Jing was slandered, it wasn't because you bought Xiaolan Bicycle that irritated them.

You are only allowed to share bicycles, but others can’t do online car-hailing?
Liu Jing said with a serious face, "It's useless to complain about these things now, we have to prepare a countermeasure."

"Let's increase the subsidy!"

Chen Wei waved his hand, and said again: "Don't users like discounts? Then give them discounts."

Liu Jing shook her head, "If you increase the discount for the ride, you can indeed save a large number of users.

However, it has little impact on the aggregation of taxis for Huimin travel.They only do diversion, and at most other online car-hailing companies will be affected.

Moreover, if the subsidies for taxi-hailing and ride-hailing businesses are increased at the same time, our financial report for this year may be ugly.

Uber is dying and is reducing subsidies.We should also seize this opportunity to recuperate. "

"Then just watch Huimin go out and grab our market?"

Chen Wei got annoyed, since Didi bought Xiaolan Bike, he rarely interacted with Zhang Yida.

The relationship between the two has also dropped to a freezing point with the launch of Huimin Travel's taxi-hailing function.

It stands to reason that Didi first launched shared bicycles, and Huimin Chuxing then launched a counterattack.

But Chen Wei thinks that he did nothing wrong. What Didi is doing is travel business, which of course also includes shared bicycles.

From the moment Zhang Yida launched the shared bicycle, he was Chen Wei's enemy.

It is unacceptable for him to let Didi bow his head and take a taxi together with Huimin Travel.

Liu Jing didn't know how to persuade Mr. Chen who was angry, but from a rational point of view, she thought she should go out and talk to Huimin.

"Xiaolan Bike has been losing money, and bike sharing is not as easy as imagined."

Liu Jing paused, "Why don't we talk to Zhang Yida, we..."

"Needless to say."

Chen Wei stopped Liu Jing, "Whether it's bike-sharing, taxi-hailing, or ride-hailing, I won't give up."

Liu Jing felt that Chen Wei was too obsessed and wanted to occupy any vertical field of the big travel.

However, as a subordinate, it is not easy for her to comment on things decided by her boss, so she sighed and nodded to express her support.

　Thanks for riding God to wander first for the reward!There is a bit of a delay today, and the update will be later, so this chapter will be up.More tomorrow.

　　
　
(End of this chapter)