Winning the new financial era

Chapter 290

"How is the headline video doing?"

At the Toutiao executive meeting, Zhang Ming asked his subordinates.

"Mr. Zhang, the test has basically been completed, and it can be officially launched in May."

Zhang Ming nodded and said, "We must speed up! I heard that Kuaishou has more than 2000 million daily active users.

Although DouTV did not announce the specific number of users, based on the number of downloads in major app markets, there should be tens of millions of registered users.

If we are slower, we may not be able to catch up with this wave of short video. "

A subordinate muttered, "Didn't you discuss not making short videos for the time being?"

Zhang Ming glanced at the subordinate, and frankly admitted his mistake, "In 14, we had internally discussed whether to launch short videos, but I considered that the coverage of the Internet and smartphones was not yet mature at that time, so I temporarily The proposal was suppressed."

Speaking of this, Zhang Ming's face was full of regret, "Now that I think about it, I really made a wrong move."

All the executives in Toutiao were very moved. It is very difficult to admit their mistakes, especially when the superiors criticize themselves in front of so many subordinates.

"Mr. Zhang, don't blame yourself too much. Didn't Penguin's Weishi also shut down last year?

At that time, everyone thought that the trend of short videos had not yet come, and it was normal to be negligent. "

Some subordinates comforted Zhang Ming.

The executive who just muttered in a low voice also knew that he had made a mistake, so he hurriedly made amends: "Yes, Mr. Zhang, it's not too late for us to launch short videos.

Relying on our years of technical accumulation, as well as app drainage such as Toutiao and Neihan Duanzi, I believe we can catch up with the data soon. "

Zhang Ming looked a little better, and said: "If you are wrong, you are wrong, there is nothing you cannot admit.

What I am most afraid of is that I have made mistakes and do not know how to repent.

I hope that in the future work, everyone will learn from it! "

All the executives were in awe, and Zhang Ming continued to speak: "The success of Kuaishou and Doushi shows that this is a well-run track.

The gap they left us behind wasn't that far off, though.As long as we keep on catching up, we may catch up with them or even surpass them.

Next, I will make some arrangements to tilt our group's resources towards the headline video.

First of all, in addition to the headline video, the technology department will start the research and development of the second short video, temporarily named "Volcano Video", I hope it can erupt like a volcano...

The focus of the volcano small video is different from that of the headline video... Whichever software data will increase rapidly in the future, we will give priority to which side the resources will be given. "

All executives are familiar with Zhang Ming's model, which is the "APP factory" model within their group.

Batch copy and launch APP. After a few months, look at user retention rate, stickiness, and input-output ratio. Those who can make money and have great growth potential can get more resources, and those who can’t will be ruthlessly discarded.

It looks cruel, but it's actually fair.

The company has limited resources, so it will definitely focus on the teams and projects that can help the company make money.

If you don't make money, will you keep you for the New Year?

Just like raising Gu, the real "warriors" who have been killed from the mountain of corpses and the sea of ​​blood can adapt to the fiercely competitive business environment.

Penguin also has a similar mechanism. Two teams work on the same project and conduct internal PK.

Although there is suspicion of a waste of resources, the products produced under this mechanism are undoubtedly the best among the best and more effective.

Zhang Ming went on to say: "All products within the group, including the Toutiao APP, Neihan Duanzi, etc., all open advertisements for Toutiao videos.

In addition, Toutiao Video announced the launch of the "10 billion yuan creation subsidy plan". "

One stone caused a thousand waves, and some executives asked: "Mr. Zhang, how can we have 10 billion?
The last round of financing was US$1 million invested by Huayi Capital the year before.Our total financing amount does not add up to 10 billion. "

Zhang Ming sighed helplessly. There are too many high-level technical nerds in the company, why are they so honest?
"Mr. Zhang, what do you mean by announcing a 10 billion creation subsidy, and the actual investment amount is just a fuss?"

Zhang Ming looked at the executive with a look of relief. As expected of the media operation line, he was more bad than the executives of the technology line.

Other technical nerds also realized that this is a blaster, can it work?

The executives of the media operation line followed Zhang Ming's words and said: "Short videos only need to dig out more Internet celebrities in the live broadcast circle and students from the art college. It won't cost a lot of money."

Zhang Ming nodded, "Yes, it doesn't cost much. As far as I know, that's how Douvision works.

In addition, Toutiao is preparing to start the next round of financing.You don't have to worry about money, just make the product in a down-to-earth manner, and then run it well. "

……

Su Hua has been very troubled recently. Since accepting Qiandu's investment, Qiandu has sent a group of programmers to Kuaishou to help build an advertising distribution system and introduce advertisers.

Logically speaking, this should be a good thing!But things backfired, and Kuaishou’s advertising revenue just couldn’t be done.

Of course, the inability to do this is also related to Su Hua's conservative style of doing things.

Kuaishou does not dare to recommend too many advertisements to users at once, and only dares to test the water with a small amount.

Contrary to the results of the advertising test, the live broadcast business, with hundreds of millions of users and 2000 million daily active users, has attracted a large number of anchors to join the live broadcast business as soon as it opened.

Among them, MC Tianzuo is the most famous. Tianzuo was born in 1994, one year older than Zhang Yida.

This young man dropped out of school before graduating from junior high school, and was sent to a vocational high school by his parents, but he didn't go on to study in the end, and began to "blumble" in society.

Since then, Tianzuo has sold skewers, dumped second-hand cars, opened a billiard hall, and worked as a cashier in an Internet cafe, but he has never made a name for himself.

However, he has one skill that is quite powerful, that is, he is very good at talking.

This is the kung fu he has cultivated in chatting with dozens of netizens on the Internet all year round.

Afterwards, with the popularity of live broadcasting, Tianzuo followed the trend and started his career as a network anchor.

Being able to speak well, he quickly made his mark in the network anchor industry, and also won the "Best Male MC No.14" for two consecutive years in YY live broadcast in 15 and 1.

The lucky Tianzuo became an internet celebrity all of a sudden, held fan meetings, released a solo single, participated in movies, and became popular all over the country.

Of course, money was earned as well.Tian Zuo also set up a personal company to accept advertisements and handle various brokerage matters for him.

Tianzuo's two main platforms are YY live broadcast and Kuaishou short video, and there are many fans on both platforms.

In the past, he usually posted short videos in Kuaishou, and the live broadcast positions were all on YY live broadcast.

However, once popular, there are not many people. Where there are people, there are rivers and lakes. Recently, he had a little conflict with YY's top management. He came to the live broadcast channel that Kuaishou just opened, and planned to open a live broadcast to put pressure on YY's top management.

If you don't straighten things out for me, I'm going to quit and go to Kuaishou.This is probably what he really thought.

Facing the camera, Tian Zuo, who cut his hair short and wore tights, sang on the Kuaishou live broadcast platform:

baby don't you want to be with me

I want to be with you but you can't give me what I want
……

This recording is dedicated to those women who betrayed our men because of money.

In the real society, there is a kind of substance called money, and there is a kind of human being called women.There are many things in this society that are overturned by money.

Women, your natural beauty will bring you a lifetime of wealth...

Tian Zuo sang very hard, his face was full of sadness, and he was very devoted.

This song is called "Women, listen up." It was inspired by his ex-girlfriend who left with a rich kid who drove a BMW.

While singing, Tianzuo shed two sad tears.

It wasn't a deliberate act, but he really felt it. He thought of the girl who used to sit on the back seat of his electric motorcycle and snuggled up to his back.

Now that I have money, I can drive a sports car, but I can never find that pure love again.

The male compatriots watching the live broadcast in front of the screen were also full of indignation. Listening to this "sad pop music", they silently took out a pack of red plums, lit one, and brought themselves back to that part while listening to the music. Memories of dusty childhood.

Listening to this song, the men who watched the live broadcast thought of all kinds of money worship phenomena in society, sky-high price gifts... Many people burst into tears.

Everyone has an unbearable past in their hearts, and Tian Zuo's song aroused such a strong emotional resonance.

Someone started to send barrage to Tianzuo:
"Brother Tian Zuo, forget about love!"

"Don't bully the young and poor, 30 years in Hedong and 30 years in Hexi!"

"Tianzuo is developed now, let that woman regret it!"

Flowers, Lucky Star, Meme, Beer Blue Fairy, Statue, Heart of the Ocean...all kinds of gifts kept coming.

The number of viewers of the live broadcast is also rising, and Su Hua is also watching the live broadcast in the office.

Listening to Tianzuo's song, Su Hua felt a little bit emotional. His father was a civil servant in a small town, and later he resigned to start a business. His family was not bad because he could play with the Xiaobawang learning machine when he was a child.

Later, he was admitted to Aoki University. He is also a technical geek who is addicted to programming, and his presence in school is very low.

Even if he later went to Google, Qiandu, with an annual salary of millions, he was just an ordinary graduate of Aoki University.

It wasn't until Morningside Ventures introduced Chen Yixiao to him, and he became the CEO of Kuaishou, and obtained 50% of the shares transferred from the original team and investors, that he slowly began to gain fame.

Born in 1982, he is only 34 years old, and he has a Kuaishou company with a valuation of more than 20 billion US dollars.

Soon, the alumni circle remembered him as a person, and recently various circles kept inviting him.

Including all kinds of influential figures in the school at that time, building relationships with him, and making friends.

Isn't my situation similar to what is sung in the song?Although he was not dumped by a woman, he was looked down upon after all.

Su Hua dispelled the thoughts in his mind, clicked the mouse, and brushed 100 hearts of the ocean in Tianzuo's live broadcast room, and quickly brought the atmosphere of the live broadcast room up.

Local tyrants from all walks of life also began to buy a large number of expensive gifts, and Tian Zuo looked at the various gifts on the screen and showed a satisfied smile.

"Thank you old irons for the gifts!"

Tian Zuo arched his hands, "I'll sing "I'm Drunk Alone" to all the veterans."

"Alone, I'm drunk."

"Drunk makes beautiful women into pairs."

……

Su Hua closed the live broadcast interface, and began to look at the live broadcast operation data and income submitted by his subordinates.

Seeing this, Su Hua regained his energy. Live broadcasting is so profitable, even after splitting the account with the anchor, it is more profitable than information flow advertising.

Su Hua strengthened his determination to engage in live broadcasting, and secretly said that the live broadcasting business must become the pillar income of Kuaishou's commercialization.

(End of this chapter)