Winning the new financial era

Chapter 304

"It's time to consider buying a building!"

Accompanied by Zhang Yida, Lin Zhenyang wandered around the floors of the Kelin Building where Rui rented offices to the group, and sighed when he saw the cramped and cramped workstations where people were next to each other.

"Ok!"

Zhang Yida nodded lightly, "Our group has more than 5000 employees working in Kelin Building, right?"

"Yes!" Lin Zhenyang laughed, "From the 20th floor to the 50th floor, there are only 50 floors in Kelin Building, and we have occupied 30 of them."

"There are 170 employees on the first floor, the area is only 1500 square meters, and the per capita office area is close to 10 square meters. It's not bad, it's about the same as Penguin's Chengdu branch."

Lin Zhenyang shook his head, "Nearly 10 floors have been allocated for the company canteen, employee fitness center, and entertainment center. The actual office area per capita is probably only six or seven square meters."

"Well, you can talk to Kelin Group, maybe we can buy the building."

Lin Zhenyang nodded, "This is a good idea! It also saves the trouble of relocation!"

"Actually, I think it's most interesting to build a park by myself, like the planning of the second headquarters in Rongcheng, with a supporting cultural and art business district.

The park is lined with trees, flowers are in full bloom, and there are musical fountains...

Unlike the Colin Building, which is a lonely building, there is nothing. "

Zhang Yida laughed and said, "Brother, wake up, this is the capital!"

"Hey, that's all I'm saying." Lin Zhenyang smacked his lips, "We really can't afford to repair something like that in Rongcheng."

"Don't talk about repairing it, can you find a 158-acre piece of land near here?"

Lin Zhenyang said awkwardly, "How about we go to Tongzhou to look for it?"

"Now the major Internet companies are building headquarters buildings, and they are almost becoming the promotional business cards of each company. We are now the fifth largest Internet company in China. Can't we let others fall too far?"

"The fifth largest Internet company?" Zhang Yida asked curiously, "Who sealed it?"

"Ahem...that unknown tabloid's review, in terms of market capitalization/valuation, we are only second to BATJ."

"Then where did you put Leech Financial, Netease, [-], Xiaomi, Meituan, and Didi?"

Zhang Yida smiled and shook his head, "You can't lose your head, we should keep a low profile, we are still far from our goal."

When Sharp held a board meeting and submitted the proposal of "buying an office building" to the group, the directors were severely polarized.

The state-owned shareholders headed by China Development Bank are very supportive of buying properties, thinking that this action is very reliable, much better than subsidizing users with billions of dollars.

Foreign investment banks headed by Temasek believe that Ruixiang is still in the process of rapid development and should spend money on more needed places, such as mobile payment subsidies.

Penguin and Blackshirt Capital are not helping each other, and they can be regarded as a neutral party.

"Yida, tell me what you think, how did you think of buying a house?" Xu Xiaoming asked.

All the directors who were arguing also turned their eyes to Zhang Yida to see how he would explain it.

"Ruixiang Group has now leased the 30-story office building of Kelin Building, accounting for 60% of the office area of ​​Kelin Building.

Every year, the rent we have to pay is 1.5 million yuan!

And with the rapid expansion of the company's scale, the number of employees will increase.

Before the second headquarters building in Rongcheng was completed, the employees basically had to work in the Kelin Building in Beijing.

It is estimated that by next year, the entire Kelin Building may be rented by us. "

Speaking of this, Zhang Yida said with a smile: "Anyone who knows the rising trend of housing prices in China knows that renting is worse than buying.

Ruixiang now has more than 100 billion reserve cash in its account, and it is impossible to use all of it to subsidize the mobile payment market, right?
The company's annual investment in scientific research can basically be maintained by relying on other stable and profitable projects.

Therefore, I think it is still possible to use part of the spare funds in the company's account to buy office buildings as a real estate investment. "

The director sent by CDB also agreed: "Mr. Zhang's idea is very good, and Ruixiang can't just hold some "virtual" assets, but also must acquire some real assets!

With this office building as a signboard, it can also improve the company's brand. In addition, when funds are tight, it can also be mortgaged for loans. "

"That's right, in China, houses are hard currency. By buying Kelin Building, Ruixiang can not only save a lot of rent, but also enjoy the value-added brought by real estate."

Lin Zhenyang is also inclined to buy a house, he continued:
"In 2012, the leader in red bought two buildings in Jiuxianqiao, which is now the 360 ​​building in Wangjing. The purchase price at that time was 2.18 million US dollars, equivalent to 13.84 billion yuan.

The construction area of ​​these two buildings is 6.92 square meters, and the converted unit price is 2 yuan per square meter.

最近360在进行私有化，贷款了93亿美元，提供贷款的银团给360大厦的估值是27亿～35亿左右。

This valuation has increased by 12-2 times compared to when we started in 2.5!
2005年新东方创始人东方俞以单价3万元每平的价格拍下了中关村的新东方大厦，2012年又以10亿的价格整体收购，今年有媒体采访时，曾说他这个地段的房子已经升值了5、6倍。

Brother Yu told me privately that he regretted not buying more properties at the beginning.

New Oriental first bought only the smallest building in Block B in BJ Zhongguancun, and the other building was taken by Sinosteel. It was worth 15 billion at that time, and it should be worth 50 billion now.

He said to me: "If I had bought it at that time, I could have closed New Oriental now. In fact, this world doesn't need to do so many things. After earning one ticket, I can rest for the rest of my life."

And Shanda's Boss Chen..."

Lin Zhenyang listed a few stories of bigwigs who bought office buildings and made a lot of money, and everyone reacted differently after hearing it.

Zhang Yida smiled and said nothing, what age he was, and what age he is now, he can't earn that much anymore.

The directors of state-owned assets headed by CDB nodded their heads repeatedly, with a look of deep approval.

The directors of foreign investment banks are also a little shaken. China's real estate is so popular that Internet companies have begun to include real estate speculation as their main business.

In the end, the board of directors passed the draft resolution on buying the property.

……

"Boss Lin, long time no see!"

In a luxurious office, Lin Zhenyang visited Mr. Lin, the chairman of Kelin Group.

Mr. Lin looked more than 50 years old, with a big back. He asked his secretary to make tea for Lin Zhenyang, and said with a smile:
"Xiaolin, you Ruixiang Group is really growing bigger and bigger. I heard that the valuation is more than 2000 billion yuan?"

"Haha!" Lin Zhenyang said with a smile: "It's just a fluke, and the pressure of competition is also great. Not to mention the valuation, if the performance is not good, the market value will fall in a mess."

"Humble! I watched you and Mr. Zhang build the company step by step, and it made me feel ashamed!"

Mr. Lin also sighed. When Ruixiang first settled in Kelin Building in 13, it was a small company with a hundred people, and it only rented two floors of small tenants.

More than two years have passed, and it has grown to a scale of over 5000 people. They have also rented out more than half of their office building in Kelin Building, becoming the largest tenant of Kelin Group in one fell swoop.

It is fast to create wealth on the Internet!It’s more profitable than owning real estate.

He has been in the real estate industry for nearly 30 years and has worked hard to achieve his current career. The Kelin Group barely has tens of billions of assets.

In the past 3 years, the other party has surpassed his own nearly 30 years!
Whenever he thought of this, Mr. Lin secretly said: If I were ten years younger, I would also go to the Internet.

Well, now that I'm getting older, it's better to charge some rent to live, so why bother?

"Mr. Lin, it's like this. We, Ruixiang Group, want to buy Kelin Building. I wonder if we can part with it?"

Lin Zhenyang exchanged a few pleasantries, and then directly threw this blockbuster.

Boss Lin was surprised, but he concealed his emotions very well after being tested in the mall, and replied with a smile: "Xiao Lin, you... really embarrass me.

Our Kelin Group rarely builds buildings now, and our assets are basically self-owned properties such as Beijing, Shanghai and Pengyang.

For the rest of my life, I just count on these office buildings to collect some rent to live.

When people are old, they don't have any ambitions anymore, and they don't want to toss anymore.

Sell ​​the building and get a lot of cash. I don't want to build a new building, and I don't have a good investment channel. Putting it in the bank is depreciating! "

"Mr. Lin, Kelin Group has more than a dozen office buildings in Beijing, Shanghai and Pengyang, and this one is not bad!

I heard that your group has recently acquired another piece of land in Shanghai, so just build another building! "

Lin Zhenyang also did his homework before coming, so naturally he won't be led by the nose.

Mr. Lin didn't feel embarrassed at all by being "exposed". He has already cultivated his face thick enough over the years.

"Hey! Since Ruixiang Group really wants to buy it, then you guys can quote a price!"

"The construction area of ​​Kelin Building is 7.5 square meters. How about 3 square meters? 22.5 billion. We will settle the cash in one go."

Mr. Lin said with a smirk: "Xiao Lin, I'm afraid you are joking. The houses around here are more than 4 to 4.5 per square meter. Is it too much for us to ask for [-] per square meter?"

Lin Zhenyang shook his head, "In the same area, the price of office buildings is much lower than that of residential buildings, one with 50-year property rights and one with 70-year property rights.

Although I don't do real estate, I still know a thing or two. "

"3 won't work! It's too low!"

Mr. Lin did not continue to test Lin Zhenyang anymore, and started to discuss business seriously.

"In the same area, the price of office buildings is generally more than 1 lower than that of residential buildings.

Mr. Lin, we can give up to 3.1 yuan. "

Mr. Lin is also very good at doing business, he began to list various benefits of buying a house for Lin Zhenyang:
"First of all, after buying the Kelin Building, Ruixiang doesn't have to move, right? Thousands of people have moved, which is time-consuming and labor-intensive. Don't Internet companies value efficiency the most?
Second, housing prices in China are rising so fast, Ruixiang's entry into office buildings is definitely a profitable business.

......"

Lin Zhenyang also saw the tricks, and began to list the benefits of selling properties to Mr. Lin:

"First, quickly withdraw funds and reduce debt; second, invest in new project development, with a higher return on investment..."

The two of you came and I talked for a long time, but there was still no way to reach a consensus on the price.

After all, it is relatively rare for a billion-dollar business to be negotiated in one day.

Seeing this, Lin Zhenyang took his leave and left.

It wasn't a waste of time for him to make a trip, at least he found out that Mr. Lin had the intention to sell the building.

If you are interested, the price can be negotiated slowly!

　Thanks to AIJun for the reward!
　　
　
(End of this chapter)