Winning the new financial era

Chapter 305
"Are you going to place commercials for web dramas?"

In the office of Ruixiang Group, Zhang Yida asked Fan Hongyang, CEO of Yimin Wangjin, and Fang Yuhan, CEO of Ruimin Financial Management, who came to ask him for instructions.

"Yes, Mr. Zhang, online dramas have been very popular in the past two years, and they are also aimed at young audiences. This highly overlaps with the target group of our platform."

Fang Yuhan also nodded, "Yes, I also agree with Mr. Fan's point of view."

"This kind of advertisement is also called creative interpolation, which first appeared in "Wulin Biography" in 06.

It is the "White Camel Mountain Brand Bone Strengthening Powder" in the play.But at that time, no one realized the value of advertising, it was purely funny.

The advertisement that really appeared was the 13 "Dragon Gate Guard".

Since then, the advertising value of creative insertion has been discovered.

In addition to the feature film, a 30-45-second short advertising scene filmed by the characters in the play was launched for each episode.

This kind of advertisement is integrated with the plot, which is humorous and natural, and the audience will not be disgusted after watching it, and it will also deepen the brand impression.

Currently on the market, one episode of web drama corresponds to one creative interstitial advertisement. "

After listening to Fan Hongyang's explanation of the "creative insertion" advertisement, Zhang Yida asked, "How much is this kind of advertisement?"

"Currently, in the market, the minimum cost of creative intermediaries is 90 yuan, generally more than 100 million, and more than 300 million if it is high, which mainly depends on the quality of online dramas.

If it is an S class, the average price may be more than 150 million. "

Zhang Yida was a little puzzled, "What is S rank?"

Fan Hongyang explained: "It can be simply understood as a big production. This level is determined by the video platform itself, mainly based on the resources of the leading actors, producers, and video platforms."

"Okay, let's throw a few to test the water!"

Zhang Yida remembers that in his previous life, it seemed that many online dramas had this kind of advertisement. In the middle of fighting monsters, a funny advertisement shot by the actors in the drama suddenly popped up for you.

Some viewers may be disgusted, and some viewers will smile knowingly.

This kind of advertisement is different from the rough diversion of "loan supermarket" and "financial management supermarket". The effect is clear at a glance.

"Currently, the creative interludes are sold starting from 5 episodes to 10 episodes. If you buy more, there will be discounts." Fang Yuhan interjected.

"Ok!"

Zhang Yida responded with a nasal voice, and said, "Which online dramas are available, let me have a look!"

Fan Hongyang handed Zhang Yida a document and said: "Currently there are "Old Nine Gates", "Ten Miles of Spring Breeze Is Not as Good as You", "White Night Chasing the Murder", "River God", "That Year the Flower Blooms and the Moon Is Full", "Chu Qiao "Biography"... to choose from.

"Old Nine Gates" has been filmed and will be released on Dragon TV on July 7th. Do we want to participate in the bidding? "

"Okay, let's go ahead and vote for "Old Nine Gates" first."

……

"Old Nine Gates" creative mid-point bidding scene.

Fan Hongyang and Fang Yuhan looked at a large number of mutual gold peers, and secretly complained in their hearts, knowing that they would have to spend their money to compete again.

Since P2P was restricted to offline promotion, the boss of Hujin put his idea online.

With the popularity of online dramas and the number of broadcasts reaching billions and tens of billions of times, Hu Jin's boss turned his attention to this again.

Fan Hongyang greeted several familiar colleagues, and then sat next to Fang Yuhan.

"Mr. Fang, with so many peers today, if you want to win the bidding, you may have to pay a high price."

Fang Yuhan glanced at Fan Hongyang, and said, "You have hundreds of millions of dollars in cash in your hands, but you don't care. We are different. We want to spend every penny in half."

"It's not just a matter of more money and less money, but also the ratio of input to output.

It would be dumbfounding if the business volume of the advertisements that cost tens of millions did not increase much. "

Ma Zhongjun, general manager of Ciwen Media, the producer of "Old Nine Gates", watched the lively bidding scene and was very satisfied.

In the past few years, his fortune has been full of good luck. His company, Ciwen Media, has successively released good dramas such as "A Thousand Bone Flowers" and "To Youth". The company also went public last year through a backdoor.

This year's "Old Nine Gates" has just been filmed and has attracted many advertisers before it was released.

In particular, this idea of ​​inserting advertisements has never been heard of before, and I don’t know how it became popular.

But Zhongjun Ma doesn't care about these things. He only cares about how much the advertisement can sell today, how much net profit it can contribute to the company, and how much it can drive the stock price.

The subordinate came over and asked, "Mr. Ma, there are so many companies here today, what is the appropriate base price for us?"

"Isn't iQiyi an S-level big production for us? The reserve price starts at least 300 million yuan per episode!"

Then, the host of the bidding came to the stage and began to read the rules of the bidding.

There are a total of 48 episodes of The Old Nine, and Ciwen Media divided it into several sections for bidding.

The first to fifth episodes are one paragraph, and the sixth to No.11 episodes are one paragraph...

Each segment ranges from five episodes to as many as ten episodes, fully considering the different needs of customers.

When Ciwen Media announced that the bidding price was 300 million yuan per episode, many weaker companies at the scene backed down.

According to this price, even if only 5 episodes are shot, it will cost 1500 million yuan, in exchange for 5 online drama advertisements of tens of seconds.

In addition to helping advertisers insert advertisements in Laojiumen, Ciwen Media is also responsible for shooting advertisements, which can be regarded as a one-stop service!
Even so, some people still felt that it was expensive and gave up bidding directly.

After all, there are only a few who give up. P2P in the past two years has been very rich, and it is not a problem to spend tens of millions.

As for the money, where did it come from?Maybe only the boss himself knows.

Ruimin Financial Management was weaker, so Fang Yuhan chose to participate in the bidding for the 5-episode advertising package.

The base price of 1500 million, how much should it be added?
Fang Yuhan thought about it and wrote a price of 1888 million!

The staff collected the filled-in prices of the bosses in a sealed file bag.

After the staff on the stage checked the price, the host said:

"Now I announce that the highest bidder for the lot labeled A01 is - Ruimin Financial Management! The bid is 1888 million yuan!"

Everyone in the audience applauded, Fang Yuhan stood up and gestured to all parties, and his heart finally fell to the ground.

She was really worried that she wouldn't be able to win this 5-episode commercial.

What Fan Hongyang wanted was the 10-episode commercial, with a base price of 3000 million.

This section is the finale to appear.

Fan Hongyang considered it for a while, and the transaction price of the previous 9 episodes was 3880 million, so he wrote down the figure of 4880 million.

Then the host announced: "The highest bidder for lot A06 is - Aiqianjin! The bid is 5280 million yuan!"

Oops, the bid failed!

Fan Hongyang looked at the host on stage in astonishment. He thought his price was high enough, but Cheng Yaojin came out.

He has heard of Aiqianjin, which was established more than half a year later than Yimin Wangjin. It was established only 14 years ago, but its scale has grown rapidly.

What Fan Hongyang thought was a surefire thing, was overthrown by a rising star.

Many Hujin bosses present all turned their eyes to Fan Hongyang, with mockery in their eyes.

Are you not the first in the industry?How can it be compared to a little-known small company?
Big rollover scene!

Fan Hongyang was somewhat embarrassed, and kept his mouth shut.

Fang Yuhan saw that Fan Hongyang was a bit disappointed, and comforted him with a smile: "This is more than 5000 million yuan. I think this price is too outrageous! Mr. Fan, I want to open it!"

"I'm fine!" Fan Hongyang shook his head, "There are so many online dramas, just vote for another one after a while! I want to see, he won't be able to get back his 5280 million reps."

　I have a bit of a cold and feel dizzy. Today is the last chapter, so don't wait.

　　
　
(End of this chapter)