Winning the new financial era

Chapter 306 Bilibili
"Mr. Zhao, Douyu has released new regulations for carrying goods, requiring anchors, MCN organizations and live broadcast platforms to sign contracts.

In the future, when the e-commerce on the Douyu platform brings goods, the anchor will only be responsible for selling the goods, and the supply chain and delivery will be completed by the platform. "

At the high-level meeting of Daya Media, some executives explained to Zhao Erya the new rules of Douyu live broadcast.

"Douyu's trick is to cut off the direct connection between the anchor and the manufacturer?"

Zhao Erya muttered to herself, and then asked the executives: "How much impact will the Douyu new regulations have on our company?"

"The subdivision of dog food has basically no impact. Douyu has signed a three-year exclusive agreement with us and Patenet."

Then the voice changed, and the executive said: "But in other industries, such as beauty makeup and clothing, we are completely controlled by Douyu.

First of all, we cannot connect with manufacturers and cannot get the lowest cost price.

If the price is set by Douyu, they will definitely get a lot of money in this link.

To give a simple example: we directly deal with the manufacturer of mouth red, the purchase price is 10 yuan a piece, the sales price is 50 yuan, we earn 40 yuan a piece, and the profit after 20% with Douyu is [-] yuan a piece.

Now Douyu directly connects with manufacturers, and the cost price is set at 20 yuan a piece. If the sales price does not increase, the profit between us and Douyu will become 15 yuan after a [-]-[-] split.

This is not bad, but I am afraid that Douyu will be greedy and make you 30 yuan or 40 yuan each, and you will be completely dumbfounded. "

"Douyu shouldn't be like this! Such a short-sighted company will be so extreme, and offend the anchor and MCN organization."

Zhao Erya put forward different opinions.

"Douyu used to rely on live broadcast rewards to earn money, but now that there is an additional live broadcast e-commerce company, how can we still make money?

Many anchors have signed long-term contracts with Douyu, and Douyu can do whatever they want. "

These executives have also worked in MCN before, and they are very clear about the tastes of various live broadcast platforms.

"Our Daya Media is not an ordinary MCN organization, Mr. Zhang Ruixiang is an important shareholder of Douyu.

Our Daya Media and Ruixiang can also be regarded as brother companies!Douyu don't look at the monk's face, but also look at the Buddha's face, right? "

An executive who has worked with Douyu laughed and said: "In the face of interests, don't talk about brothers' companies, the company of relatives might not buy it."

……

"Mr. Cheng, Daya Media, how should we report the cost?"

Douyu, a senior executive came to ask CEO Cheng Shaojie for instructions.

"What's the cost? Just unify!" Cheng Shaojie was a little puzzled.

"Ahem, Mr. Cheng, Daya Media is a wholly-owned company of Mr. Zhang Yida and Mr. Zhang." The executive reminded him tactfully.

"I know, but so what?"

Cheng Shaojie waved his hand, "Don't worry too much, Ruixiang is an important shareholder of our company, that's right!

But Ruixiang is not the same as Zhang Yida, and Zhang Yida doesn't necessarily care about such a small company as Daya Media. "

The executives think Mr. Cheng is a bit too steely, he doesn't even sell Zhang Yida's face!

"Actually, Mr. Cheng, it's okay for us to quote a cost price to Daya Media alone.

Even if it is a good relationship! "

Cheng Shaojie interrupted, "How can there be so many good fortunes? Ruixiang's willingness to invest in Douyu also values ​​our potential.

Now live e-commerce has opened a new chapter for our company. If we don’t seize this opportunity to increase our revenue and profits, instead of exploiting these small businesses, wouldn’t it make people laugh?

The management is interested in the company's growth and the company's scale, not the friendship you are looking for.

No matter how well we praise Zhang Yida's stinky feet, so what?Douyu company is not developing well, and he will not look up to you either.

It takes self-hardening to strike iron, so let's think about ourselves first!
You give Daya Media a cost price, and you give other anchors another set of cost price.

This matter has been spread, and the other anchors have not rebelled? "

Although the executive didn't take it seriously in his heart, he still said submissively: "Well, Mr. Cheng, you are right! We must first ensure our own interests and development."

……

"Mr. Zhao, Douyu's people are too much! It's really expected. They quoted 10 yuan for the product priced at 20 yuan by the manufacturer, and 20 yuan for the 40 yuan product.

Beauty makeup, clothing, basically all kinds of products are twice as high as the manufacturer's quotation.

There is no one who eats this! "

An executive came to Zhao Erya angrily to complain. The latter frowned slightly and said, "They did this, didn't the other anchors protest?"

"Who dares to protest? Leaving aside the issue of long-term contracts, just a live stream limit can kill the anchor.

Besides, now that there are more live broadcast e-commerce companies, the income of many anchors has increased significantly.

Although a lot of profits have been eaten by Douyu, in general, the income is much higher than the previous income from users who only received rewards.

In this case, many anchors are very satisfied, and naturally they will not boycott the platform! "

"Have you negotiated with the Douyu platform?" Zhao Erya asked.

"Negotiating, it doesn't work!" The executive smiled wryly, "I even brought out your and Mr. Zhang's names, and it doesn't work either.

The people on Douyu said that they treat all streamers fairly and fairly. "

"Okay! I get it!"

Zhao Erya ordered her subordinates again, "Follow Douyu's rules first! There is still some profit, but it's just a little less than our direct contact with manufacturers.

At our current stage, the primary goal is to cultivate anchors, and it doesn’t matter if the profit is less. "

The executive nodded to express his understanding that the company has a big thick leg behind the scenes to hug, and it is true that it does not need to consider the issue of profitability.

The executives can think about it, but Zhao Erya is different.

In the evening, Zhao Erya, who returned home, cooked for herself and cooked a table of Zhang Yida's favorite dishes.

Zhao Erya kept adding vegetables to Zhang Yida's bowl, "Try it, this is the twice-cooked pork that your mother taught me to make."

Seeing this scene, Zhang Yida felt that the sun was coming out from the west.

This is cooking and serving vegetables.If you don't have anything to show your courtesy, you can either rape or steal.

"Tell me, did you stab someone or something?"

Zhang Yida asked while eating.

"Betta is too much..."

Zhao Erya began to list all kinds of unfair treatment Daya Media received.

After Zhang Yida heard it, he smiled and said, "It's nothing, right! The position of the buttocks is different, and the angle of consideration is different.

In the past few years, Douyu has competed with major live broadcast platforms for anchors and users, and burned a lot of money.

Now that there is a live broadcast e-commerce company, you must want to get blood back? "

"I know, but I think it's a little bit too cruel! Even [-]% is not enough, and these tricks are still used on the cost of goods."

Zhao Erya is still very concerned about Daya Media.Zhang Yida once said that Daya Media has the opportunity to become the first stock of online celebrities.

She has always remembered this sentence, and worked hard for it.

Zhang Yida pondered for a moment, and said, "Tikvision is not suitable for launching live broadcast business at present, we must focus on short videos."

After a pause, he suddenly said, "Forget it, let's just buy a live broadcast platform."

"Okay!" Zhao Erya moved closer to Zhang Yida and said, "Principal Wang has a panda live broadcast, and I think you can do one too."

"Which one do you want to buy?" Zhao Erya asked again.

"Bilibili!"

……

"Mr. Chen, hello!"

Inside Bilibili, Zhang Yida shook hands with the Bilibili management headed by Chen Rui.

Chen Rui also didn't understand why Zhang Yida suddenly thought of visiting their company?
Ruixiang led the investment in the A-round financing of Bilibili last year, and followed up the B-round financing. It is an important shareholder of Bilibili and currently holds a total of 12% of the shares of Bilibili.

But Lan Lan, the CFO of Ruixiang, has always dealt with Chen Rui. Zhang Yida seldom asks about their company's affairs, or it is more appropriate to describe it as indifferent.

Zhang Yida wanted to do a live broadcast, but he didn't want TikTV to do it, because he was afraid that TikTV would divert his attention.

Huya is okay if it acquires other live streaming platforms, but their parent company, YY, will definitely not sell the former.

Joyful Times has been listed for 12 years. The stock price has been rising steadily over the years, and there is no shortage of development funds. Huya has never opened up for financing. It is the blood transfusion of the parent company, Joyful Times.

For Douyu, Huya is now more popular than Huya, but Zhang Yida is not optimistic about its long-term development.

Station B is different. In addition to the live broadcast, Zhang Yida also took a fancy to its video playback platform.

BAT has Youaiteng, and the video platform has become the standard configuration of the giants. No matter how you say it, Ruixiang has to be equipped with one.

The most important thing is that 80% of the users of Station B are "Generation Z", that is, the group of young users from 1990 to 2009.

Whoever controls the young Internet users will control the future, and Doushi and Huimin Travel are working hard in this direction.

Chen Rui brought Zhang Yida, Lan Lan and Ruixiang's entourage into the company conference room, asked the secretary to serve hot tea, and began to test:

"Mr. Zhang, why don't you come to Bilibili and give me some pointers!"

"The development of station B is very good, and your management leadership is good! In the past two years, station A has been suppressed."

Zhang Yida shook his head, "I dare not talk about guidance, because I don't understand Two-dimensional at all."

The three company executives Chen Rui, Xu Yi, and Li Ni all smiled, and what Zhang Yida said was true.

A few years ago, Station A was the leader of the Two-dimensional community, but now, Station B has already taken over the banner.

"Mr. Zhang, Bilibili is going to launch the C round of financing recently. Are you here for this?" Chen Rui, the CEO of Bilibili, asked.

Zhang Yida glanced at Lan Lan, and the latter understood, and asked aloud, "How are you finding investors for the C round?"

Xu Yi, President of Station B, said with a smile: "Legend Capital and Loyal Valley Innovation Capital intend to lead this round of investment."

Zhang Yida and Lan Lan looked at each other, knowing that it would be difficult to achieve the purpose of this trip.

Station B has developed very well in the past two years and is very popular with investors. Under such circumstances, if you want to acquire the other party, you may have to spend a lot of money.

Seeing that Zhang Yida and Lan Lan were not talking, Chen Rui guessed that it was not for the C round of financing?

(End of this chapter)