Winning the new financial era

Chapter 308 Proposals for All Parties
On the way back to the company, Lan Lan sat in the back row of Mulsanne and asked Zhang Yida who was sitting next to him, "Mr. Zhang, do you really want to invest 500 billion in the entertainment industry in the next ten years?"

"That's for sure, what is said is still false?"

Zhang Yida opened the car refrigerator, took out two bottles of mineral water, handed one bottle to Lan Lan, took another bottle of mineral water and drank several times.

The weather in Beijing began to heat up in May, Zhang Yida felt much cooler after taking a few sips of ice water.

"Ari Entertainment, have you heard of it?"

Of course Lan Lan had heard about it. The news that Ari established a large entertainment work leading group shocked the Internet and entertainment circles.

"Ali Entertainment has 8 departments under its jurisdiction, including Ali Pictures, Heyi Group (Youku Tudou), Ali Music, Ali Sports, UC, Ali Games, Ali Literature, and Ali Digital Entertainment Division.

It can be regarded as integrating all the entertainment sectors under Ahri.

I heard that the first president was Yu Yongfu, a ruthless man. He led Gaode Map to overtake Qiandu Map. "

"Yes! He is a ruthless person!"

Zhang Yida still hasn't finished his sentence. It is Ahri Entertainment led by this ruthless man who loses more than 100 billion yuan a year, and has become Ahri's most serious loss sector.

Until 2019, before Zhang Yida's rebirth, Ali Entertainment did not find a way to success.

Three presidents, ten core executives have been rotated, strategic thinking has been changed three times, and RMB 64 billion can be burned in one quarter. Professional managers, Ari veterans, and the new generation will leave in the future. They will never give up, It's always trial and error, but this road doesn't seem to work anyway.

Ahri Entertainment has since become a tiankeng!
In addition, Youku also slipped from the industry's No. [-] to No. [-], being overtaken by iQiyi in a corner.

Ali Music, composed of Tiantiandongting and Xiami Music, was also messed up by Mr. Ao Dasong. The founder of Xiami Music took the initiative to transfer, and Tiantiandongting’s marketing team collectively resigned...

Tiantian Dongrong's original 1000 million DAUs plummeted to 50 in half a year.

It can be said that Ari Entertainment has done a terrible job, spent a lot of money, and its market position has not risen but fallen.

It is estimated that Jack Ma is also very puzzled, burning money back to me has the opposite effect?

In fact, the chaotic internal management and rampant corruption of Ari Entertainment are the real culprits that lead to all this.

Youku’s live broadcast team saw that Musical.ly is very popular abroad, and made a short video to follow suit, but Yu Yongfu immediately rejected it.

Similar examples abound!
Zhang Yida does not dare to repeat Ahri's old path, in contrast, Penguin's steady and steady play is very worth learning.

"Where's the Penguin entertainment?" Zhang Yida asked again.

Lan Lan thought for a while and replied: "The pan-entertainment business is called IEG Interactive Entertainment Business Group within Penguin.

Including Penguin Games, Penguin Literature (with China Literature as the core), Penguin Films, Penguin Animation and Penguin E-sports, plus Penguin Movies, Penguin Video and Penguin Music, there are also 8 sections in total.

Among them, games, literature and music, Penguin is in a leading position in the industry.

Several other sectors are also ranked in the forefront of the industry! "

Zhang Yida nodded. Compared with Ali, the layout and development of Penguin are more reasonable, and the development is based on IP and the upstream and downstream of the industry.

The top entertainment players in China's Internet industry are Ali and Penguin. Qiandu is much weaker, and only iQiyi supports the scene.

"Mr. Zhang, you mean to imitate Ali or Penguin and invest a lot of money to create a big entertainment group?"

Zhang Yida smiled and shook his head, "We can't imitate everything! We have to develop our own "big entertainment" according to our own characteristics.

For example, live broadcasting, games, and e-sports are one part; short videos, animations, and comics are one part..."

"Then what about the 500 billion you said?" Lan Lan asked.

"Most of the 500 billion yuan is definitely used for investment and industrial layout, and a small part is spent on content creation."

Lan Lan smiled and said, "Then you are just painting cakes for others?"

"I don't have one!" Zhang Yida spread his hands, "If Bilibili wants to have greater development prospects, there must be a funder father like me behind it!"

……

At the same time, in the conference room of Bilibili, the three founders were having an argument.

"Brother Rui, I think Mr. Zhang's strategic vision is very good. If Station B wants to develop better, it must have a solid backing like him."

Li Ni didn't agree with Xu Yi's idea, she said: "Xu Yi, have you ever thought about it, Zhang Yida wants to develop a large entertainment group like Ari Entertainment and Penguin Entertainment.

He is using Bilibili to benchmark Youaiteng. In the future, we may become a video playback website for the whole people.

The community atmosphere that Station B has developed for many years is completely ruined! Bilibili will change from a "small and beautiful" to a mainstream video website on the market. "

"It's more than that?"

Xu Yi scratched his head, "Didn't Mr. Zhang say that the management rights should still be handed over to our original management?"

"Do you believe what the capitalists say?" Li Ni rolled his eyes, "Is there a deadline for this management right? When will you be purged out of the game, and you are still in a state of confusion."

"Brother Rui, can you tell me what you think?"

When Li Ni was in Cheetah Mobile, Chen Rui was her old superior, and Chen Rui brought her here when she joined station B, so she respects him very much.Now she wants to hear his opinion.

Chen Rui didn't speak, and he was also very troubled now.

Zhang Yida wanted to acquire Bilibili. For him, who was already financially free, taking the opportunity to cash out a large sum of money was secondary.

He puts more emphasis on the big entertainment strategy that Zhang Yida said, and has the opportunity to manage a company worth hundreds of billions of dollars.

Station B’s revenue last year was 1.31 million yuan, with a net loss of 3.735 million yuan.

The reason why the losses are so serious is that Station B is very restrained in commercialization.

Accepting Zhang Yida's acquisition may break the existing community atmosphere of Bilibili.

Although Zhang Yida said that he would not intervene in the operation, Chen Rui knew that once Station B was integrated into the large entertainment system described by Zhang Yida, there would definitely be conflicts and various integrations.

"I do not know either!"

Chen Rui sighed, and continued: "Let's express your opinions! I'll listen to your thoughts too!"

"As long as Mr. Zhang promises not to change the status quo of station B, I am inclined to accept his acquisition.

Not only us, but our upstream and downstream comic companies and animation companies will all benefit.

With sufficient funds coming in to support creative talents, I think China's comics and animation industries can usher in a new era of development.

In addition, Mr. Zhang said that the national culture should be promoted to the whole world. This is the point that moved me the most. "

Xu Yi felt that he was deeply moved by Zhang Yida's feelings. He liked the two-dimensional culture and the national style culture.

Especially the latter, if he can make Chinese style culture become the mainstream of the world, and even be sought after by the world, he feels that his life will be worth it.

Well, make an outstanding contribution to the revival of Chinese culture!Xu Yi imagined that the history books in the future would record himself like this.

Chen Ruimin glanced at him and felt that he was still too simple, and he was always responsible for the community culture and tonality inside Bilibili.

He is good at dealing with these things, but he is not good at handling commercial things.

"Li Ni, tell me what you think!"

Chen Rui looked at his post-85 subordinate. Although he was young, he was very wealthy.

He served as the chairman of the student union at the university. After graduating, he rejected offers from many famous companies and chose to start his own consulting company to provide technology companies with business management, human resources and investment-related services.

Because of his extraordinary ability, at the age of 24, he was recruited by his client, then Cheetah CEO Fu Sheng, and became the youngest human resources executive of an Internet company at that time.

From 2012 to 2014, Li Ni experienced Cheetah Mobile's team expansion from 500 to more than 2000 people, and finally successfully accompanied Cheetah to go public.

This resume, this ability, is rare among peers!

"I don't think we should sell Bilibili, because Bilibili does not lack investors and development funds at present.

If we are tied to Zhang Yida's big entertainment system, we will lose our independence.

Perhaps with the help of Zhang Yida's big entertainment group, station B can go smoother and farther, but station B is not the original station B. "

"Why isn't it the original station B?"

Xu Yi objected: "Why don't we sign an agreement with Mr. Zhang, let him give us five years... no, ten years of management rights!"

"He won't sign such an agreement with you!"

Although Li Ni is less than 30 years old, but has a lot of experience in dealing with large Internet companies, it is impossible for Zhang Yida to agree to such an agreement.

"How do you know if you don't try?" Xu Yi smiled, "If he doesn't agree, we won't sell the company."

"The three of us together still hold 47.9% of the shares, how about this, we don't sell the shares, and sell the A shares held by other venture capitalists to Zhang Yida.

In addition, we signed an agreement with Zhang Yida that we will not change the current management rights of the company within five years.

Five years later, based on the development of station B and the development of Zhang Yida's big entertainment, we will decide whether to merge station B with his big entertainment. "

Chen Rui put forward his own idea, only changing the major shareholder status of station B, and leaving the rest unchanged.

After five years, decide whether to go or stay according to the situation.

"Then this is equivalent to making Zhang Yida a major shareholder who has no right to speak for five years?" Li Ni asked.

"Yes, that's what it means. This not only guarantees our right to speak, but also allows us to further observe his big entertainment strategy.

If his big entertainment has not developed, we don't need to talk about it, he probably has no face to continue it.

If his big entertainment develops, it is not impossible for station B to merge with them. "

Chen Rui's ideas are very complicated. On the one hand, he doesn't want to lose the management rights of station B, and on the other hand, he wants to retain a chance to join the big entertainment system.

"Why is it so complicated?"

Li Ni sighed, "Then during the five years, will we still be listed?"

"It must be listed, why not?" Chen Rui said with a smile.

"Will Zhang Yida agree to our terms?" Li Ni expressed doubts about this.

"If you don't agree, forget it!"

Chen Rui smiled wryly, "This is the most beneficial solution I have found for individuals, companies, and users!"

(End of this chapter)