Winning the new financial era

Chapter 344 A suggestion from Lu Qi

The merger and acquisition of Dogford Dog Food Factory by Pet Holding Group has finally come to an end.

Based on a valuation of US$12.5 billion, Pate Holdings issued an additional US$5.1 million in shares to acquire a 51% stake in Dogford.

After the equity change, Zhang Yida's personal shareholding in Petro Holdings will drop to 29.82%;

In addition, Ruixiang Industrial Fund's shareholding in Pet Holdings has dropped to 8.52%, and Zhang Yida personally holds 0.65% of shares indirectly through the industrial fund;

Through mergers and acquisitions, Zhang Qinghua will become the second largest shareholder of Petro Holdings, holding 28.98% of the latter's shares.

Taken together, the two fathers and sons will hold 59.45% of the shares of Pat Holdings Group.

Of course, Zhang Qinghua holds A shares, and Zhang Yida holds B shares with 10 voting rights, so the right to speak is still firmly in Zhang Yida's own hands.

The acquisition of Dogford does not mean that Zhang Yida needs his father to help him strengthen his voice in the company.

It's just to bring industries together for easier management.

Zhang Qinghua signed the last contract in the office of Pet Holdings Group in Beijing, put down the pen lightly, looked around, and asked, "Are you done?"

"Okay, okay, thank you Mr. Zhang for your cooperation!" Lu Fenghai said with a smile.

Zhang Qinghua chuckled, he was only 46 years old and became Mr. Zhang.

When he thought that the company would be sold like this, he felt a little lost again.Although Dogford was founded almost three years ago, Zhang Qinghua feels like it has been 30 years.

The development of the old factory encountered a bottleneck, and the son persuaded himself to switch to pet food, and then went to Jizhou to investigate, dig talents, form a team, and open a new factory...

All these scenes came to my mind at this time, although it has been a long time, but it feels like it happened just now, which is especially fresh in my memory.

"Mr. Zhang, congratulations. From now on, you are the second largest shareholder of Pet Holding Group and Dogford."

"Yes, congratulations, Mr. Zhang..."

The legal, accounting and other teams sitting on the side applauded and sent their own congratulations.

Lu Fenghai saw that Zhang Qinghua didn't seem particularly happy, and his mood was a little depressed. He guessed that he might have devoted a lot of effort to Dogford's development, and he couldn't let go of it.

He smiled and comforted him: "Don't worry, Mr. Zhang, Mr. Zhang has already ordered you to continue to serve as the general manager of Dogford Company, and also serve as the director of Pet Holdings Group.

These positions are always reserved for you as long as you want to continue working.

We will not interfere with the daily operation and management of Dogford, and everything will remain the same as before. "

Zhang Qinghua knew that Lu Fenghai was his son's partner, he also had shares in the group, and he was also his immediate boss.

So he didn't make too much noise, he waved his hands and said with a smile: "Boss Lu doesn't have to do that, Dogford will be a part of the group from now on.

There is no need to save me any face for the award that deserves the award, and the punishment that should be punished. Everything is done in accordance with the group's rules and regulations. "

Lu Fenghai nodded in agreement, but even so, he really didn't dare to take Zhang Qinghua as his subordinate.

He felt that he was sandwiched between the father and son, and he was afraid that he would encounter many troubles in the future.

However, according to his contact and understanding of Zhang Qinghua during this period, although the other party is a farmer entrepreneur with little knowledge and culture, he is still very decent and easy to get along with.

In addition, the other party has strong operating experience in the manufacturing and pet food industries, which was also confirmed by Lu Fenghai after reading Dogford's financial report and on-site inspection of the production plant.

Not a theorist, but a doer!This is Lu Fenghai's comment on Zhang Qinghua.

It's no wonder Mr. Zhang is so powerful. I'm so strong, and my son won't be any worse.

Just as Lu Fenghai was feeling emotional in his heart, Zhang Yida opened the door and entered the conference room, "Sorry, I'm a little late, have you signed the agreement yet?"

"It's all signed, and everything is done." Lu Fenghai was the first to respond.

After the meeting, Zhang Yida accompanied his father to his office and sat down.

"By the way, what is the name of that football star you hired? Oh, Beckham, is he reliable?"

Zhang Qinghua remembered something. His son seemed to pay a lot of money to hire a British football star to be Dogford's spokesperson.

"It's very reliable. They are well-known and have many fans in China. The endorsers are all big international brands such as Nike and Adidas.

If it hadn't happened to be a good chat, they might not be willing to accept the endorsement contract of our unknown dog food factory? "

Zhang Qinghua shook his head and laughed, "For a one-year contract of 200 million euros, if you sign it for five years, it will be 1000 million euros, which is 7500 million yuan in RMB.

Just take a few photos and videos and finish the job, so easy, will he not take it? "

"Celebrities are not allowed to accept endorsements randomly. If you accept an advertisement for a luxury product, and then accept an advertisement for a high-end product, you will lose your value. In the future, you will not be invited as an endorsement for high-end products..."

Zhang Yida briefly explained to his father the doorsteps involved.

"Are you saying that Dogford is not well-known, not as famous as Nike and Adidas?"

Zhang Yida spread his hands and said, "Isn't this obvious? Although we are in different industries, to put it bluntly, we are not worthy of carrying shoes."

"Well, the gap is still huge, we have to admit that."

Zhang Qinghua nodded, and said: "However, Dogford has only been established for three years, and there is still a long time to come. We will make progress a little bit, and one day we will become a "famous brand"."

Zhang Yida thought that his father would use the "endorsement fee" to talk about things, but he didn't expect to mention this, which surprised Zhang Yida.

In fact, Zhang Qinghua has never eaten pork, has he not seen a pig running?Hiring a spokesperson and advertising are the only magic weapons to increase product popularity and sales.

Now Dogford has become a large enterprise with an annual revenue of more than one billion yuan and a net profit of more than two billion yuan. His overall vision and strategic height have also been raised a lot.

Although 7500 million RMB is a lot, it was only for Zhang Qinghua three years ago.

"Remember to shoot the advertisement well. Tens of millions can't be spent in vain. Why do you have to sell hundreds of thousands of tons of dog food!"

Zhang Yida laughed, this is the father he was familiar with.

……

After Zhonghe Group's press conference was held, a hurricane blew up in the entire Chinese Internet and technology circles.

The term AI has entered the field of vision of many people.

In fact, there are already domestic companies engaged in research in this area, such as the giant Ali and Penguin, and startups such as Shangchao Technology and Questyle Technology.

Zhonghe Group recruited Lu Qi, the former vice president of Microsoft, and announced its entry into this field in a high-profile manner. The society has different opinions.

Colleagues such as Ahri, Penguin, etc., watched with cold eyes and did not express any opinions.

Whether it is disdain, or whether it is to respond to all changes without change, outsiders have no way of knowing.

Start-up companies feel that this field has entered a strong player, and they are very much looking forward to what kind of answers Zhonghe Group can deliver.

Ordinary netizens are curious about the origin of Zhonghe Group?Is it really a company that focuses on AI research and development, as most people say?

Robin Li called Zhang Yida and said on the phone: "Lu Qi is a talent! Qiandu also wanted to recruit him, but it's a pity that you preempted him."

Zhang Yida laughed after hearing this. The internal factional struggles in Qiandu were too fierce, and there were many conservatives. Lu Qi, an airborne soldier, probably ended up similar to his previous life, and encountered Waterloo in his life.

It is more promising to follow yourself, build a truly global Internet group, and then come up with some AI achievements to promote social progress.

Talents should be valued, and they shouldn't be stuck in those frivolous things for a day.

The first thing Lu Qi did when he became the CEO of Zhonghe Group was to integrate the three companies under it.

After a rough understanding of each company's operations and shareholding structure, Lu Qi found Zhang Yida and provided a proposal report.

After reading the report, Zhang Yida said, "President Lu..."

"Mr. Zhang, you should call me Lu Qi. I'm more used to being called by my name directly."

"That's fine, I'll call you Lu Qi, you can also call me Yida or Zhang Yida."

After reaching a tacit agreement with Lu Qi on addressing, Zhang Yida began to put forward his own views on the content of Lu Qi's proposal.

"Do you think Huimin Travel has encountered a growth ceiling, and there is not much room for future growth?"

Lu Qi nodded, "That's right, I've seen the coverage of Huimin bicycles, which basically cover all the larger cities in China.

Some cities where the terrain and climate are unsuitable for bicycles are not included.Some small towns are also not included, because the placement is meaningless and the frequency of use will not be too high.

The urban population of our country is only 7 million people. According to the optimal distribution ratio of bicycles "40 people correspond to one bicycle", the market capacity is only 1750 million.

According to statistics, the current number of shared bicycles on the market is just over 1100 million.In other words, there is less than 60% room for growth.

No matter how many bicycles there are, there is a suspicion of wasting resources.

Let’s talk about online car-hailing. The current market leader is Didi. After they merged with Uber last month, they have already occupied the largest market share in the industry.

The aggregation of taxis and free rides we have done is not a big threat to Didi, nor can it challenge their industry dominance.

Unless, Yida, you have invested tens of billions of funds in this industry to engage in subsidies. "

Zhang Yida waved his hand, "There's no need for that. If we spend money, Didi will definitely not sit idly by, and we may lose both sides in the fight.

I launched aggregate taxi-hailing and online car-hailing, mainly to add a traffic monetization channel and improve the financial situation of Huimin travel.

In terms of shared bicycles, you are right, the ceiling is already obvious.

In the future, we will not launch new bicycles vigorously.The more important thing is to refine operations and improve the profitability of bicycles. "

"it is good!"

Lu Qi continued: "The short video and social e-commerce fields are two emerging fields. I have seen the operating reports of Doushi and Pinduoduo, and the growth rate is very gratifying.

In terms of the number of users, these two companies should not exceed Huimin Travel too much, but their profit imagination is much larger.

Huimin Travel is too heavy on assets, and I am afraid it will be difficult to make a profit.Even if it is profitable, the data will not be too optimistic.

When it comes to the secondary market, I am very worried about dragging down the market value of Zhonghe Group. "

"Then how do you think it will be resolved?"

Lu Qi said: "The profitability of shared bicycles is very weak, but for Ruixiang, it has the utility of expanding payment scenarios and personal credit scenarios.

For Ruimin Wealth Management, Yimindai, and Pater Holding Group, it also played a certain diversion role.

This company burns too much money, I think everyone should work together to support him.

Every company can also get the benefit it wants from it. "

(End of this chapter)