Winning the new financial era

Chapter 345 Sunshine Avenue
Zhang Yida was thinking about Lu Qi's words, all companies invested in Huimin Travel, and each got their own share of benefits.

If a company travels with Huimin behind its back, it may have to bear billions of losses a year.

If everyone comes to equalize the damage, although everyone will be injured, the injuries will be smaller.

"In addition, Yida, I have seen the shareholding structure of Doushi and Pinduoduo. You hold 80% of the former and 61.1% of the latter.

But your shares in Huimin Travel are very diluted, with a shareholding ratio of only 29.78%.

If all three companies inject assets into a merger, your shareholding in Zhonghe Group will decrease compared to your shareholding in Doushi and Pinduoduo.

If the valuations of Pinduoduo and Doushi skyrocket in the next year or two, you will suffer a lot. "

"Well, I understand."

Zhang Yida's mind is wandering far away now, thinking of all the encounters and fates of the little yellow car and the little orange car in his previous life.

If nothing else, it will be difficult for Huimin Travel to obtain a large investment of more than US$10 billion.

It cannot be said that it is difficult, it should be said that it is basically hopeless.

Unless Huimin Travel can enter a profitable state.

Otherwise, investors are not stupid. You have more than 80% of the market share, and you still can’t make a profit. Does it have to be a 100% monopoly to make a profit?
For the sake of this, the project has entered the middle and late stages, and storytelling and concepts can no longer fool investors.

Everyone pays attention to one point, that is "profit".

If Huimin travels and burns the last bit of money in his hand, and is unable to obtain new financing for a long time, I am afraid that he will have to fight with investment institutions.

In this case, investment institutions will either sell their old shares and flee, or grit their teeth and continue to give Huimin travel blood transfusions.

No matter which one it is, it will have an impact on Huimin's travel.The former caused turmoil in the company, and the latter probably dragged Zhang Yida along for a blood transfusion.

However, Zhang Yida knows that Huimin's travel situation is much more optimistic than that of Xiaohuang and Xiaocheng in the previous life.

First of all, the market structure is not a competition between a snipe and a clam, and there is a fisherman called Hellobike squatting next to him;

Secondly, Huimin Travel has opened online car-hailing, and has diverted cooperation with other companies including deposit wealth management, and the financial situation can barely be seen;

In the end, the financial resources standing behind him are much stronger than Daiwei and others.

However, there are two dung sticks blocking Hellobike and Xiaolan Bicycle, which will always hinder the price increase of Huimin Bicycle.

"In fact, I have a way to let Zhonghe Group gain control of Huimin Travel, and at the same time, it will not cause your shareholding ratio in Zhonghe Group to decrease, but it can also increase your shareholding in Zhonghe Group."

Zhang Yida looked at Lu Qi and asked, "You mean to replace my equity in Huimin Travel with the equity of Zhonghe Group."

"Yes, that's the way."

Zhang Yida frowned and said, "I'm afraid the investment institution has opinions, and they may not be able to convince them."

"There is a way, and what investors are most concerned about is when Huimin Travel will be profitable.

As for merging or not, they don't care.According to my contacts in the past few days, some investors still feel that the valuations of Doushi and Pinduoduo are too high.

In their view, Douvision has users but no revenue, and the future situation is difficult to predict.

If they fight Duoduo, they think it might be Jumei Youpin, and the great one is Vipshop. It is basically impossible to surpass Goudong and Taobao. "

Lu Qi adjusted his glasses, and said: "In this way, Ruixiang, Zhonghe Group, Ruimin Financial Management, Yimindai, Pet Holdings Group, we all cooperate with Huimin Travel for payment.

As far as I know, the last three companies have no right to speak because of poor traffic or small companies. They are all honest and paid cooperations with Huimin Travel.

However, Ruixiang, Doushi, and Pinduoduo are free of charge. At most, they guide each other with Huimin Travel. "

"That's for sure," Zhang Yida said, "the number of users of Ruixiang, Doushi, and Pinduoduo is no less than that of Huimin Chuxing, so the status is equal.

Ruimin Wealth Management and their companies only have 800 million users, which is simply incomparable.

It's impossible, let an app with 1000 million users divert traffic to an app with [-] million users! "

Lu Qi nodded, "That's true, but we will suffer a bit later and give Huimin a sum of money to travel, so investors will have nothing to say.

Each of our companies purchases a batch of free cycling cards and distributes them to members of their respective platforms as membership rights to help Huimin travel and expand revenue.

In addition, the Huimin Travel APP needs to be redesigned, and the diversion page needs to be redirected, which will always have an impact on user conversion.

Isn't that mini-program popular now?
We have developed small programs for Pinduoduo, Doushi, Ruixiang, Yimindai, Ruimin Wealth Management, and Patenet, and put them on the Huimin Travel APP.

Giving most of the profits generated by these businesses to Huimin Travel is the greatest support. "

Lu Qi paused, and then said: "In addition to these, Huimin Travel itself also explores ways to make profits, such as increasing the unit price of customers, riding frequency, etc.

We all try our best to see if we can make Huimin Travel into a profitable state.

If we can enter a profitable state, we will consider whether to enter Zhonghe Group at that time.

If you can't enter a profitable state, you can only raise money to support it.

Ruixiang and Zhonghe Group are larger in size and can pay more.

Anyway, my opinion is that Huimin travel has reached a mature season, and we must try to enter a profitable state.

If it is still not profitable, either everyone will work together to raise it, or... give up.

Of course, no real attempt has been made yet, just a preparation for the worst. "

Zhang Yida didn't say a word, if the shared bicycles were unable to make a profit, would he give up on it?
Probably not, Zhang Yida thought, at worst, I would learn from Mei Tuan and directly load Huimin bicycles into Pinduoduo.

To scan the QR code and ride a bicycle, you must download the Pinduoduo software.

Once you download Pinduoduo software, there are so many "9 yuan 9" and "19 yuan 9", I don't believe that you don't have any tempting.

Moreover, there is a high overlap between shared bicycle users and Pinduoduo users. They are all young people who are running around for their lives, so they don’t pay that much attention to the quality of life!

"Okay, go get in touch with the major shareholders! Zhonghe Group, merge Pinduoduo and Doushi, and then inject my personal holdings in Huimin Travel."

Lu Qi nodded. Zhang Yida's proposal was undoubtedly the most perfect.

……

"Welcome three to join!"

In the conference room of Ruimin Wealth Management, Zhang Yida shook hands with the three executives of Weizhong Tax Bank.

Ruimin Financial Management fully acquired Wezhong Tax Bank at a price of 2.4 million yuan.

Among them, 1.2 million yuan in cash and 1.2 million yuan in additional equity issued by Ruimin Wealth Management.

赵彦晖、耿心伟、许卫三人分别获得了0.7%、0.525%、0.175%的股权，以及4800万、3600万、1200万现金。

Zhang Yida's personal shareholding in Ruimin Wealth Management has also declined, from 64.8% to 63.66%;

Yimin Wangjin’s shareholding ratio dropped to 9.82%, and Zhang Yida also indirectly held 4.67% of Ruimin Wealth Management through Yimin Wangjin.

Together, they still hold 68.33% of the shares of Yimin Wealth Management.

Zhang Yida looked around at the company executives present, and said, "Ruimin Wealth Management is going to upgrade the company brand to Ruixin Group and comprehensively transform the corporate credit investigation field. Are you all mentally prepared?"

An executive asked: "Mr. Zhang, our current company's main business is P2P, and the company's valuation is also supported by P2P. How should we deal with the P2P business in the future?"

Zhang Yida said: "The regulatory environment facing P2P business in China is becoming more and more complicated, and we must be well prepared.

At present, we have three subsidiaries, Ruimin Wealth Management, Xinglongdai, and Weizhong Tax Bank, covering the three major businesses of P2P, supply chain finance, and Tax Bank platform.

From the perspective of business logic, Ruimin Wealth Management absorbs funds, Xinglongdai conducts customer acquisition for corporate borrowers, and Weizhong Tax Bank provides risk control audits.

There is no problem with this set of business logic, and it will not be shaken for the time being.

It’s just that our focus of work is gradually shifting to the field of corporate credit investigation.

Once we have mastered the corporate credit data, there are so many things we can do. We can make loans by ourselves, export risk control services to the outside world, and help companies do marketing and connect resources. "

Fang Yuhan nodded, and asked, "Mr. Zhang, I still need your instructions on the general direction of the next work."

"Establish the M&A department," Zhang Yida said, "including enterprise inquiry websites, SaaS software or financial cashier software.

There is only one purpose, to cover as many enterprises as possible and collect enterprise data. "

Fang Yuhan said, "Okay, I'll start making arrangements as soon as I get down."

"Are there enough funds?"

Fang Yuhan said with a smile: "There is still more than half of the 1 million US dollars injected by Yimin.com, and there is no need to inject capital for the time being."

Then she sighed again, "Mr. Zhang, are we really going to shrink the P2P business next?
Now that P2P is in full swing, if we let go now, we will completely give up the market to our peers. "

"Except for the cooperation with Huimin Bicycle, other marketing channels should start to shrink, and reduce the expenditure on marketing."

Fang Yuhan's face was a little ugly, and he said, "The web drama interstitial advertisement we cast last time was very effective, have you stopped it later?"

"Stop it all!" Zhang Yida waved his hand and said.

"Yes!" Although Fang Yuhan was a little helpless, he could only obey the command.

"Next I will announce some personnel orders."

Zhang Yida disrupted the arrangement of the three senior executives of Weizhong Tax Bank. The former CRO Xu Wei was promoted to the COO of Xinglongdai, and the former chairman Xu Yanhui was transferred to the group headquarters as CTO.

Geng Xinwei, the former CEO, continues to serve as the CEO of the subsidiary Wezhong Tax Bank.

The three of them were very satisfied with Zhang Yida's arrangement and felt that they were being reused.

After the meeting ended, Zhang Yida left Fang Yuhan alone.

Zhang Yida knew that she might have some thoughts, so he comforted him: "I know that Ruimin Financial Management has developed to this day, and you have put in a lot of effort.

But we have to face reality, the Internet finance industry is too chaotic now, especially the C-end.

There are all kinds of people who are on the go, those who don't suck, those who don't collect.On the B side, because of the high threshold and thin profits, few people are willing to do it.

So, this is our opportunity..."

Fang Yuhan saw that Zhang Yida had left him on purpose, explaining so much to himself, and all the grievances in his heart were swept away.

"Mr. Zhang, don't worry! I will definitely complete the tasks you entrusted with quality and quantity."

Fang Yuhan had great resentment in her heart, and she knew she had to endure it.

Seeing that Yimin Wangjin and Yimin Wealth are both listed, it is either Yimindai's turn or their Ruixin Group.

But then Zhang Yida poured cold water on her, "If it goes public, we can only arrange for Yimin Loan to go first, as their conditions are already mature.

In the case of Ruixin Group, the scale of Xinglongdai and Weizhong Tax Bank is too small, even if they go public, they will not be able to support a large scale, so let's take it easy! "

Fang Yuhan felt extremely wronged. If she hadn't been in the workplace for more than ten years and suffered countless beatings from society, she would be crying right now.

Is there such a thing as bullying?

The bulk of the profits are allocated to benefit people's travel, and the asset side is not allowed to engage in profitable cash loans and consumer finance, and cultivate the most difficult corporate finance.

Now it is still experiencing business transformation, and the listing is delayed...

"Okay, I obey the arrangement!"

When Fang Yuhan said these words, Fang Yuhan felt unspeakable sadness, and his lips were tightly pursed.

Those who hear it are sad, and those who see it cry!
Seeing this, Zhang Yida didn't say much, and secretly said: In a few years, you will understand my painstaking efforts. I have also found a sunny road for Ruixin Group.

Doing corporate credit investigation, corporate loans, and serving small and micro economies, compared with consumer finance, it is simply full of positive energy!
(End of this chapter)