Winning the new financial era

Chapter 374 Competition Intense

Yan Xiaohua is the key account manager of the artist department of DouTV. His daily job is to contact live broadcast associations or mcn organizations across the country, sign cooperation contracts, and invite Internet celebrities from the other party to settle on the DouTV platform.

The difference between a key account manager and an ordinary manager is the difference between wholesale and retail. The ordinary manager is responsible for signing contracts with individual internet celebrities.

As a key account manager, his main clients are guilds and mcn organizations.

Douvision’s traffic has soared rapidly, reaching over [-] million daily active users in just a few months.

This also made his work easier to carry out a lot.

After all, a product with over [-] million daily active users is quite attractive to MCN organizations.

The mcn agency is actually an internet celebrity agency, similar to a star's manager, they all rely on the income of their artists to make a living.

At this stage, compared with live broadcast platforms, short videos are much less attractive.

Because live broadcasts have reward income, and short videos have basically not yet begun to be commercially realized at this stage.

However, the short video platforms are not indifferent. There are different standards of signing fees for anchors with different reputations on major live broadcast platforms.

Yan Xiaohua came to Dawang Road Film Industrial Park, and visited Wuyou Media, a client he had been with for several months for the fifth time.

Lei Yibin, CEO of Wuyou Media, is a little bald, wears glasses, and looks a little festive.

He asked his secretary to serve some tea, and after listening to Yan Xiaohua's quotation, he said slowly, "Xiao Yan, it's hard for me to help you with this amount of money!"

Yan Xiaohua said with a smile: "Mr. Lei, there are quite a few. In the short video industry, there are only a handful of people who can offer us this offer."

Lei Yibin smiled and shook his head, "Wrong, Kuaishou and Toutiao are higher than your Doushi's offer!"

Yan Xiaohua's complexion changed, recently he has always encountered these two difficult opponents.All kinds of driving up prices and disrupting the market made it much harder for him to do his job.

However, as an excellent salesman, he quickly adjusted his mentality.

He smiled and said, "Boss Lei, there may be friends who offer a little higher price than ours, but the price is very limited.

In the domestic short video field, our Douvision has the highest number of daily active users and the largest commercial value.

Toutiao has just started, with only about [-] million daily active users; Kuaishou’s users are mainly third- and fourth-tier cities and rural users.

The MCN organization connects with high-quality content upstream, and finds a promotion platform downstream to monetize.

And Douvision has announced the start of commercialization, and a large number of advertisers are already on their way.

If you choose Douyin, the short-term benefits may be a little less.But in the long run, it is the most profitable for your company. "

Lei Yibin adjusted his glasses. The Wuyou Media he founded has hundreds of live broadcast Internet celebrities.

For their company, this group of people is the most valuable asset, and they must be cautious and careful when choosing which short video platform to cooperate with.

"Let me just give another simple example, Wuyou Media accepted the advertisement of Chanel.

Then let your company’s Internet celebrities take a set of promotional advertisements and put them on the three platforms of Toutiao, Kuaishou, and Doushi. Which platform will display better?
The number of Toutiao users is insufficient, and the number of impressions and exposure is definitely not enough. Chanel is probably not willing to display on such a small platform;
In the case of Kuaishou, you can use big data to analyze the users and you will know that the goods are not right at all;

As for Douvision, it not only has a large number of users, but also mainly young people in first- and second-tier cities, so it is very suitable for brand advertising. "

Yan Xiaohua has a very clear grasp of the situation of each platform. At this time, comparing the various differences is as if it is at hand.

"Xiao Yan, I admit that what you said makes sense. Let's put aside the headlines, but what about Kuaishou?"

Lei Yibin smiled and said: "Kuaishou's live broadcast is very popular now, and the rewards are very profitable."

"Kuaishou Live is doing a good job, but Mr. Lei, you forgot that the most important positions of your Wuyou Media are Weibo and Yizhibo.

You can't leave the portal and move the whole company into Kuaishou, right?
Douvision makes short videos and has no competitive relationship with Weibo and Yizhibo. In all aspects, it is the most suitable partner for you. "

Seeing that the other party was still unmoved, Yan Xiaohua added fire, "Let me reveal another piece of information to Mr. Lei that DouTV's daily active users have exceeded 1.2 million.

Our goal in 17 is to double this base again.In addition, a revenue target of 100 billion was set.

Through these, you should also see our determination and goals. "

"Okay, I know everything! Give me another day to think about it, and I will give you a definite answer tomorrow."

……

Toutiao raised $20 billion two months ago.In fact, it is 10 billion U.S. dollars, and another 10 billion U.S. dollars is the old stock sold by Huayi Capital.

For the sake of publicity, Toutiao announced that it would raise US$20 billion, which sounds a little more shocking.

With so much money raised, of course the bulk will be spent on the eldest son of Toutiao News.

Other sons, such as Toutiao videos, internal jokes, etc. also have their own share.

All in all, life is much more luxurious than before.

At the high-level meeting, Zhang Ming said: "Toutiao Video has been online for half a year, and the number of active users is still stuck at 1000 million. Can anyone tell me what is the reason?"

A senior executive replied: "The number of registered users has actually been increasing, but the activity level just can't increase.

After all, the content on our platform is too little and not attractive enough. "

"Didn't you allocate 10 billion yuan as a creative subsidy? With so much money, you can't even buy content?"

Zhang Ming was a little disappointed. The 10 billion this time was for real, and he didn't use traffic to top it up.Spending money doesn't work, he really can't think of any other better way.

"There are some effects, but those who are willing to come are some small guilds and MCN organizations, and few large MCN organizations are willing to come.

Although we pay a signing fee, it is not a panacea after all.

For large MCN organizations, DouTV and Kuaishou are more attractive to them. "

What the executive said is also true. As long as you are not a short-sighted person, you should not be moved by Toutiao's signing fee.

Coveting small profits will result in the loss of larger and longer-term benefits.

"We can't go on like this anymore. If we go on like this, sooner or later the Matthew effect will be formed, and we will have no chance at all."

Zhang Ming looked at the executive and asked, "What can you do?"

"Let's move the video!"

……

Seoul, inside a high-end hotel.

Zhang Yida and Li Xiuman exchanged contracts and shook hands together.

"Mr. Li, happy cooperation!"

Li Xiuman smiled, "Mr. Zhang, I hope your company will support SM's follow-up promotion!"

"It's natural, we've already agreed!"

After several months of delay, Li Xiuman finally agreed to cooperate with Musical.ly.

He also thought about asking SM to launch a short video software, but after careful consideration, he found that it was not feasible.

There are only 5000 million people in South Korea. Even if it is popular all over the country, it will only have 3000 to [-] million users.

In addition, SM's entertainment management company does not have relevant departments such as Internet research and development.

Li Xiuman himself is still very optimistic about the development of the short video platform, but Zhang Yida is unwilling to set up a joint venture company, and he has no choice.

As the host, Li Xiuman hosted a banquet for Zhang Yida.

Li Xiuman also called the members of the fx group to accompany him.

"Xiujing, this is Mr. Zhang, you guys met last time."

Zheng Xiujing nodded and smiled at Zhang Yida, and said in not-so-standard Chinese: "Mr. Zhang, hello!"

Zhang Yida also bowed back, but he didn't know who this girl was, he only knew that she was a Korean star.

Li Xiuman also knew that the last time he asked these girls to accompany him, Zhang Yida ran away without drinking.

So he introduced again: "This is Ms. Zheng Xiujing, a member of our company's fx group..."

"Function composition sounds amazing, and mathematics should be very good."

Zhang Yida's joke was not very funny, Li Xiuman guessed that he might have regarded this combination as an unpopular combination.

So Li Xiuman talked about the albums released by fx and the achievements they have made.

Zhang Yida didn't understand the gold content of these honors, so he pretended to understand and applauded accordingly.

"Soojing also has an older sister, Sooyeon, who is a member of Girls' Generation!"

Oh, thigh era, Zhang Yida has heard of it.

When I was in middle school, it was all over the campus!

"Very powerful, very powerful, I like their song "Nobody" very much."

The girls from the fx group were stunned after hearing this, and Li Xiuman laughed and said, "That's a mistake, that's the famous song of Miracle Girls!"

"Ah... is that right? I'm sorry, I remember wrongly!"

As a joke, Zhang Yida no longer expresses his views on these groups and music.

"Mr. Zhang is able to achieve such a great achievement, he must have put more energy on his study and work.

It's normal to not know about our Korean entertainment industry! "

Then, Li Xiuman said to several girls: "This time Mr. Zhang introduced Musical.ly to Korea, everyone must help promote it."

"Yes ~ Uncle Xiuman!"

Several girls replied in unison.

It can be seen that Li Xiuman's status is indeed very high. Female artists basically dare not refute what he says.

"Mr. Zhang, I heard that Musical.ly has hundreds of millions of users in the United States and Europe. Is this true?"

Zheng Xiujing bravely asked at the dinner table.

"Yes, Musical.ly is very popular among teenagers in Europe and America. In China, Musical.ly also has a sister company DouTV, which also has hundreds of millions of users."

"Wow, that's amazing!" The other girls praised one after another.

The atmosphere at the dinner table was quite good. Several girls asked Zhang Yida a few questions from time to time, all about the Internet, talking and laughing throughout the meal.

Li Xiuman chuckled, these girls are really well-behaved, worthy of the company's painstaking cultivation.

"Mr. Zhang is one year younger than Xiujing, the youngest among you, but at this age, the achievements he has achieved are unprecedented...

When Facebook CEO Zuckerberg was at Mr. Zhang's age, his achievements were much inferior. "

After drinking for three rounds, Li Xiuman, whose face was flushed, took over from several girls and began to exaggerate Yida in different ways.

Zhang Yida smiled and said nothing, it was rare for a sober Korean to speak well.

"Mr. Li, are you familiar with SBS TV, the production company of "Running Man"? Musical.ly plans to place advertisements on this program. Can you recommend one or two."

After the other party finished complimenting him, Zhang Yida talked about business in a timely manner.

Li Xiuman waved his hand, "Small problems, I'll take care of them."

Then he turned his head to look at the girls, and stared, "It's like a piece of wood, why don't you toast to Mr. Zhang?"

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(End of this chapter)