Winning the new financial era

Chapter 436 BAT's Response

Robin Li looked at the hot words "China's third largest Internet company" displayed on the thousand-degree search engine, and was filled with emotion and inexplicable.

Qiandu used to be the most valuable Internet company in China.

Why is it called "BAT" instead of "ATB" or "TAB", which also has historical origins.

In March 2011, the market value of Qiandu reached 3 billion US dollars, surpassing Penguin and becoming the Chinese Internet company with the highest market value at that time.

He, Robin Lee, also sat on the throne of "China's richest man" in the Forbes Mainland Rich List.

Google withdrew from China, and Qiandu search accounted for 76% of the Chinese search market share!
This is Qiandu and his brightest moment!
The name of BAT was also slowly shouted from that time.

After entering the era of mobile Internet, Qiandu took a step back in its transformation.

Thousands of degrees have taken action in the mobile application market, long video, O2O and other fields.

But apart from one iQiyi, other investment and M&A cases are lackluster.

Both the media and netizens called "2000-2010" the golden decade of Qiandu!
At that time, there was no shortage of innovation, and a series of excellent products emerged such as Baike, Zhizhi, Tieba, music, library, and pictures.

Coupled with the acquisition of hao123, Qiandu firmly controls the traffic entrance in the PC era.

Graphics, BBS, UGC, audio, video. Qiandu's content products cover almost all content forms.

Robin Lee sometimes wonders, what is wrong with Qiandu?

After summarizing, he summed up three questions.

One is that there is a problem with the investment. Qiandu Nuomi and Qiandu Waimai, which invested heavily, are completely vulnerable to Meituan and Ele.me.

The second is the lack of innovation within the company, which has been relying on laurels and has no innovative products.

For example: None of the products such as Doushi and Ruixiang Digital Technology were born.

The hatched Du Xiaoman Finance can’t compete with the three companies of Leech Financial Services, Tenpay, and Ruixiang.

He could only fight a small battle with Yimindai, a not-so-important company under Zhang Yida, in the education installment battlefield, and he still couldn't gain the upper hand.

The summary is that Qiandu's traffic and content are no longer dominant.

Without good content and products, it is naturally impossible to attract traffic.

This also led to the third problem. In order to make the financial report look good, we worked hard on the road of advertising realization, and many out-of-control problems occurred.

For example: completely commercialize the post bar, kill the chicken and get the eggs.

In an official capacity, each post bar is packaged and sold in order to realize quick cash.

In 2016, the hemophilia bar incident broke out in Tieba (the hemophilia bar was sold to a private medical institution that was repeatedly reported by patients).

Immediately afterwards, the "bidding ranking" mechanism that had created a large amount of profits for Qiandu was also controversial because of the "Wei Zexi incident", which directly caused a severe impact on the company's revenue.

The core problem is that with the explosion of the mobile Internet, the only entrance to search has been washed away, but it has brought new opportunities to Ahri and Penguin.

The mobile terminal has created their own traffic portals for Penguin and Ali, who are engaged in social networking and e-commerce, and search engines have become dispensable.

It can be said that the revolution in the era of mobile Internet has changed the life of Qiandu.

In order to make Qiandu great again, he takes "All in AI" as the company's core strategy, takes "using technology to make the complex world simpler" as his mission, and opens up empowerment.

As early as 2013, Qiandu started AI layout, and was the earliest company in BAT to deploy artificial intelligence.

After years of careful planning, Qiandu has become one of the world's top AI giants and is in an absolute leading position in the domestic AI field.

In October last year, Qiandu was also selected as one of the top four artificial intelligence companies in the world selected by Fortune magazine together with Google, Facebook and Microsoft.

But these are far away from the water, and cannot solve the near fire.

The near fire means that the throne of the third largest Internet company will be robbed!

Robin Lee, who has enjoyed so many flowers and applause, has already seen through the false fame.

He doesn't care who snatches away the third largest Internet company, what he cares about is that Qiandu's moat is really getting shallower a little bit.

AI is poetry and distant places, and search information flow and advertisements are the daily necessities of home.

Now the rice in the house will be emptied by those robbers.

He received news some time ago that Toutiao is vying for quality creators and traffic from Qiandu, and DouTV is also vying for advertisers.

Looking at the traffic of Toutiao and Doushi, he is also very envious!

If Qiandu has these two products, it can get some enhancements in graphic information and short video content, not to mention a comeback, at least it can restore some of the decline.

"Robin, are you looking for me?"

A well-mannered man in his thirties walked into Robin Lee's office.

"Shen Ji, you are here, sit down!"

Robin Li smiled and greeted Shen Shu to sit down, his eyes full of expectation.

Shen Dou is a doctor of the Hong Kong University of Science and Technology. He was born in 79 and joined Qiandu in 2012. He has successively served as the deputy technical director and technical director of the alliance R&D department, the technical director and senior technical director of the web search department.

In May of this year, he was promoted to vice president of Qiandu, and was fully responsible for Qiandu APP and information flow business system, including Qiandu APP, information flow, short video, Baijiahao, Qiandu news, Qiandu browser, hao5 and other mobile related services. business.

Robin Lee was very serious, otherwise he wouldn't have been promoted so quickly.

After narrating to Shen Dou his worries about Qiandu content and traffic, Robin Lee looked at him, "Do you have the confidence to take on this burden?

For Baijiahao, the company can provide 100 billion RMB to subsidize creators.

For short videos, I plan to separate out the short videos of the information stream in the mobile phone Qiandu, and create an independent brand, named "Good-looking Video".

iQiyi can provide copyright and materials, relying on our content ecological advantages and artificial intelligence technology distribution advantages.

Not to mention defeating Doushi and Kuaishou, at least gain a place in the short video field!

Can it be done? "

Looking at Robin Lee's expectant eyes, Shen Shu secretly groaned in his heart.

After he was promoted to vice president this year, he didn't know what kind of mess he took over.

Qiandu is no longer what it was six or seven years ago, and the advantages of traffic and content have long since disappeared.

Today's headlines are aggressive, and it's a good ride.

However, if he was not asked to completely defeat Toutiao and DouTV, but just grab some market share, it should still be possible.

He nodded, "I'll do my best!"

……

In addition to Qiandu, Ahri announced that Tudou has fully transformed into a short video platform, and took out an unprecedented 20 billion cash to start the "Big Fish Project", recruiting partners of the Big Fish Project worldwide, so as to support short video content entrepreneurs.

According to Yu Yongfu, chairman and CEO of Ari Entertainment, Ari Entertainment will create an ecological matrix centered on short videos.

Among them, around Tudou, the data, traffic, and content of the four platforms of Youku, Taobao, UC, and Laikuang are completely connected.

Besides!

Weibo announced the launch of a new video product, Cool Burning!
Miaopai, a subsidiary of Yixia Technology, announced a $1 million short video support plan!

360 and NetEase also joined in the fun and said they wanted All ln short videos!
The Internet rivers and lakes that have been silent for a while are finally making waves again!

Because of the acquisition of Kuaishou by Zhonghe Group, all Internet giants who want to get a share of short videos have seen the unlimited prospects of short videos.

Relying on two short video platforms and Pinduoduo, a social e-commerce company, Zhonghe Group is valued at US$550 billion.

If you can grab some market share, can you also create a multi-billion dollar short video platform for fun?

There are not a few people with such thoughts.

In addition, these people also know that this year should be the last chance.

Once the resources of Kuaishou and Doushi are integrated, what awaits them will be out.

……

"Pony, Ruixiang hasn't acquired yet?"

Liu Zhiping came to ask Ponima.

Bonima shook his head, more than 600 billion US dollars, a bit beyond his estimate.

Rui Xiang, this little elephant was originally bred to trample ants.

But if you are not careful, you have grown into an elephant, and if you don't do it well, the penguins will suffer from backlash.

Seeing that Ponima's face was a bit tangled, Liu Zhiping asked, "Are you thinking about the 16.362% stake?"

Bonima nodded, "It's not just about this part of the equity, but also the support for Ruixiang, and...prevention!"

"Prevention?" Liu Zhiping asked.

"Yes, it is prevention."

Ponima smiled wryly, "Back then Alipay occupied more than 70% of the mobile payment market share.

Thinking of supporting Ruixiang to attract and take on some firepower, Penguin fortunately used the red envelopes to darken his position later.

Today, some effects have been achieved, and WeChat payment has also occupied a market share of more than [-] points.

But Ruixiang has also grown up, and its market share is almost catching up with us. "

Liu Zhiping shook his head, "It is difficult to catch up with us, the current market share of mobile payment is almost fixed.

Alipay is expanding its business scenarios, Ruixiang is also expanding, and we, Penguin, are doing the same thing.

No one can help anyone!
The breakthrough should still have to wait for new technologies and new outlets. "

Liu Zhiping reassured: "The one who should really worry about Ruixiang is Leech Financial Services, because both of them are independent apps.

We are different, we rely on the giant WeChat, and there is no shortage of traffic.

In the follow-up, the two of them are also the most competitive in the market.Because the two businesses are highly overlapping.

Leech Financial Services supported a Paytm in India, and Ruixiang launched a BBPay, in Southeast Asia...

In short, wherever the business of their two companies develops, they will make calls.

The existence of Ruixiang is most affected by Leech Financial Services, followed by us.

Of course, Ruixiang’s equity appreciation also compensated us part of the loss.

Now the sixteen-point equity is worth 109 billion US dollars, which is more than 15 times higher than the 7 billion US dollars in cash invested in the original shares. "

Ponima looked at Liu Zhiping and asked, "Then what do you mean?"

"Let Ruixiang continue to contain Leech Financial, but we will no longer provide Ruixiang with any resources, including investment.

Wait for the right opportunity to sell your equity and cash out! "

Ponima thought about it, and it was indeed the only way to go.Anyway, Leech Financial Services is the most affected, and Penguin can recover some losses through equity appreciation.

He looked at Liu Zhiping again and asked, "What about Zhonghe Group?"

Liu Zhiping pondered for a moment before replying: "According to the current situation, the e-commerce sector has the greatest impact on Ahri, the advertising sector has the greatest impact on Qiandu, followed by Penguin..."

After listening to Liu Zhiping's analysis, Ponima said: "Seeing how popular short videos are, I want to revive Weishi!"

"If you do this, I'm afraid it will create a mess with the Zhonghe Group!"

Ponima looked indifferent, "So many people are making short videos, why can't we do it?

Don't forget, Pinduoduo still depends on us to divert the flow! "

After finishing speaking, he added another sentence: "I am also planning for a rainy day, short videos are very close to the entertainment sector.

In case of any accident, we will not be helpless. "

Liu Zhiping always felt that something was wrong, but he couldn't refute it.

After all, no matter how good Doushi and Kuaishou are, they are not their own sons.

　Thanks Nian Heyi for the reward!

　　
　
(End of this chapter)