Winning the new financial era

Chapter 439 Rocket Video
"Sweet potato video?"

Tian Ming frowned and thought for a while, and finally remembered.

Isn't this a product of Zhonghe Group?

Compared with Doushi and Kuaishou, Digua Video is much less well-known, and has been sinking into the market. The users are also middle-aged men, mainly living in third- and fourth-tier cities.

Will this work?

Tian Ming expressed his doubts, "Mr. Zhang, according to your description, we are going to create a variety show for girl groups. But I'm worried, it doesn't match the tone of the users of Digua Video, right?"

Zhang Yida didn't expect Tian Ming to be so knowledgeable, and he explained the core problem in one sentence.

The positioning of Sweet Potato Video is very embarrassing now. It was originally a product launched to clamp down on Kuaishou.

After the acquisition of Kuaishou, this historical mission is over.

The new mission is to develop long-form videos, and tear off a piece of You Aiteng while dividing the structure.

Therefore, product positioning, user tonality, and community atmosphere all need major revisions.

Zhang Yida smiled, "It's simple. Are Douvision users young? Nearly 2 million daily active users can all be imported into Sweet Potato Videos.

But what we currently lack is content and copyright, and we are making up for this shortcoming. "

Li Ruigang was meditating on the sidelines, and Zhang Yida's appetite was far greater than he imagined.

This is to use Zhonghe Group's traffic advantages in short videos to enter the long video track abruptly!
As for whether there will be a large entertainment sector covering the upstream and downstream like Ahri and Penguin in the future.

He can't predict it yet, but guess it should be a high probability event.

If you do this, you will definitely become enemies with the BAT family.

Ari and Qiandu are fine, but penguins are not easy to deal with.

In addition, most importantly, Penguin is also a shareholder of Zhonghe Group.

If Li Ruigang was just an outsider, he wouldn't think so deeply.

But now he is not an outsider!
After Kuaishou was acquired, the shares held by China Media Industry Investment Fund in Kuaishou were all replaced by shares of Zhonghe Group.

Although the shareholding ratio is not high, only 0.35%, it is worth more than one billion yuan.

So as a shareholder, he felt it was necessary to express his views.

"Boss Zhang..."

In front of Zhang Yida, Li Ruigang did not rely on the old to sell the old.

Instead, he talked about the three Youaiteng companies in a very relaxed tone, "Last year, iQiyi lost more than 30 billion yuan, and the content cost was more than 100 billion yuan...

Ali Entertainment’s quarterly loss is 30 billion RMB...

The annual content cost of Penguin is more than 400 billion..."

After finishing speaking, he looked at Zhang Yida and added a few words: "I understand your worries, because high-quality content is both traffic. But I don't agree with going to war at this stage. The background of Zhonghe Group is still much worse than that of BAT. .

The three of them are supported by their main profitable business, and the bullets continue to flow.

And what about Zhonghe Group?Haven't all major business sectors made substantial profits yet? "

Zhang Yida smiled and nodded in agreement.

Li Rui just said a few more words when he saw that Zhang Yida had a good accepting attitude.

"Build walls high, accumulate food widely, and become king slowly! I give this sentence to you.

As long as in the next two years, Zhonghe Group will make a breakthrough in terms of revenue and profitability.

For example, [-] billion in revenue and [-] billion in net profit.I don't think it's a big problem to lose tens of billions in the entertainment sector every year. "

The eyes are very vicious!Zhang Yida also knows that Zhonghe Group is still very weak, or puffy.

There are only users, but no profits.Financing cannot be continuous, after all, at this stage, it is indeed time to come up with some extraordinary results.

Compared with Ruixiang Group, the profitability of Zhonghe Group is far from that of Ruixiang Group.

In the final analysis, it is still usury to make money!The revenue is not high, but the profit margin is scary.

Zhang Yida pondered for a while, and then said: "The big entertainment sector will not be in full swing yet.

The launch of long videos is also a powerful counterattack to some recent events.

They want to go from long video to short video, I can't be indifferent, right? "

Li Ruigang nodded. That's true. Recently, several giants have made frequent moves, and they seem to be aiming at Zhonghe Group.

In the business world, Mr. Nice Man is not desirable.

If you stab me in the stomach, I will be more ruthless than you. No matter the injury, I will get back with revenge.

Only with this kind of desperate spirit will the enemy be afraid.

CMC does not hold any shares in BAT, so he must be on Zhang Yida's side.

"Okay, Mr. Zhang, what do you need me to do?"

Zhang Yida was waiting for this sentence.As a state-owned cultural and entertainment fund, CMC has a lot of layout in the domestic entertainment sector.

He has many companies that he wants to cooperate with or acquire shares in, all of which are inextricably linked to Chinese culture.

"I want to buy Noon Sunshine!"

Li Rui frowned when he heard this, and then shook his head again and again, "It's hard to do! Or almost impossible."

"why?"

Li Ruigang explained: "Hou Hongliang is very stubborn, and he didn't want to be influenced by capital to create, so he left Shanying.

Now you want to buy his company, he is definitely not willing. "

Zhang Yida scratched his forehead. In his envisioned entertainment landscape, a film and television production company is indispensable.

The Noon Sunshine company is called the conscience of the national drama.Produced and produced a series of excellent TV series such as "All Quiet in Peking", "Langya Bang", "The Pretender" and "Ode to Joy".

Li Ruigang added: "It is useless to buy a company, the best way is to buy shares.

Because the three bosses of Noon Sunshine are producer Hou Hongliang, director Kong Sheng and Li Xue.

Without them, the core assets of the company are gone.A few of them are the guarantee of ratings. "

Zhang Yida asked: "Then can they accept the shareholding?"

Li Ruigang shook his head, "It's hard to say, they have suffered from the loss of capital. If you want to let them develop together with Digua Video by taking a stake in their company, then it's probably useless!"

"Is it okay to recruit a team to specialize in online dramas? We pay the money, and they just send people. It doesn't affect them to shoot other TV dramas."

Li Ruigang thought for a while, "In that case, you can try it. I can help you make an appointment with them, but I can't guarantee what will happen in the end."

"No problem, you are responsible for making appointments!"

Zhang Yida looked at Tian Ming again, and said with a smile, "Mr. Tian, ​​how is it? Do you want to try this variety show?"

Tian Ming turned his attention to Li Ruigang, who said: "Well, the current size of Sweet Potato Video is still a bit thin.

If it can reach 5000 million daily active users before the show is broadcast, it will be broadcast exclusively on Digua Video.

In addition... the production cost..."

Zhang Yida understood the meaning, nodded and said, "The ratio can be negotiated, and it's okay for us to pay the big head."

If it weren't for the fear that Canxing Culture would not work hard, Zhang Yida would have paid all the production costs.

To be conservative, you still have to tie the opponent to the chariot.If you pay for it, you will be serious about doing things.

As for 5000 million DAU, it should not be difficult to work hard.

Tian Ming said again: "And the name Sweet Potato Video! I think it's a bit inappropriate.

I speak straight, Mr. Zhang, don't mind. "

Zhang Yida chuckled, there is nothing to mind.

The reason why it is called sweet potato is that it is more down-to-earth at the time, so that it can be promoted in the sinking market.

If it is converted to the young user market, it is indeed necessary to give a more fashionable name.

After thinking for a while, Zhang Yida said, "How about calling it a rocket video? Make a cartoon rocket for the logo, and add a rocket launch special effect on the APP startup page."

Li Ruigang smiled and said, "I think it's okay. The name is just a code name. The most important thing is to have a good content and a good product to attract people."

Then Zhang Yida chatted with Tian Ming again, and tentatively named the variety show "Rocket Girl 101".

This variety show has appeared in Korea for 16 years, and it has now reached its second phase.

The name is "PRODUCE101", and 101 female trainees from different entertainment companies compete.

Therefore, if the Chinese want to engage in this variety show, they have to find Koreans to buy the copyright.

Tian Ming finally knew why it was called Rocket Video, it was bundled marketing!
……

"Mr. Sun, hello!"

Zhang Yida met Sun Hongbing, the boss who had just taken over LeTV, in a high-end club.

Since Boss Jia left in July, LeTV has been taken over by Sunac.

Sun Hongbing became the new chairman of LeTV.The price is not cheap, and nearly 170 billion has been invested before and after.

After the white knight entered the arena, he realized how muddy the water he was wading in.

So when he heard that Zhang Yida wanted to discuss cooperation with him, Sun Hongbing immediately agreed to meet.

"10 billion, package all the copyrights of LeTV."

Zhang Yida was also very direct, and he stated his purpose right away. What he wanted was LeTV's copyright that had been hoarded for many years.

Sun Hongbing smiled, "Mr. Zhang, you are taking advantage of the fire.

The original book value of LeTV's film and television copyright is 104.78 billion yuan!

10 billion, I can only give you a fraction and sell you one-tenth of the copyright. "

Zhang Yida said with a smile: "It was originally worth 100 billion yuan, but isn't it shrunk now? The financial report has already provided 40 billion yuan for impairment.

These copyrights will continue to depreciate over time and become landmines that affect LeEco's performance.

Since Mr. Sun intends to integrate the resources of LeTV, I think we should go light and get rid of these burdens. "

Sun Hongbing was very good at nourishing his energy, and he was not angry at Zhang Yida's words.

He said calmly, "If these copyrights are sold, what value does LeTV have?"

Zhang Yida smiled, "The major video platforms are making their own content now, and LeEco has basically made no achievements in this area since it launched the story of the promotion of the princess.

Since LeTV's capital chain broke, user payment rate and advertising investment have been greatly affected.

If the platform is to return to normal as soon as possible, new high-quality content must be launched.

To create new content, of course, you have to spend money, and the investment is quite expensive.

Sunac has already invested 170 billion yuan, will it continue to increase investment?
The best way is to let LeTV withdraw funds as soon as possible, so that the platform can resume normal operation.

Otherwise, the vortex will only get bigger and bigger! "

(End of this chapter)