Winning the new financial era

Chapter 440 Layout expansion
Sun Hongbing understood what Zhang Yida said.

But it is absolutely impossible for him to sell LeTV's film and television copyright at a low price.

He didn't reply to Zhang Yida directly, but chatted with Zhang Yida about short videos and even big entertainment.

"If you want to do big entertainment, without copyright, it will always be a shortcoming.

It can't even be said to be a short board, but a necessity.

Zhonghe Group is a well-deserved overlord in the field of short video, but in the field of entertainment, it can only be said to be a rookie. "

Sun Hongbing smiled, why did Zhonghe Group buy the film and television copyright from LeTV?The purpose is obvious.

Apart from LeEco, which of the three Youaiteng companies can sell the copyright to Zhonghe?
I'm afraid I can't wait to have less competitors!

"Mr. Zhang, how about this, you come to be the owner of LeTV, and Sunac retreats as a minority shareholder.

After integrating the resources of LeTV, Zhonghe will definitely be able to make some achievements in the field of entertainment. "

Sun Hongbing looked at Zhang Yida expectantly, but the latter disappointed him.

Zhang Yida shook his head like a rattle, "Zhonghe's financial resources are not that strong, so we can only make small troubles."

Are you kidding me, you want to fool me into being a receiver?

How deep LeTV’s pit is, you will know after a while.

Seeing that Zhang Yida was not up to the trick, Sun Hongbing didn't force himself, so he chatted with Zhang Yida about the copyright deal in a serious manner.

"It is impossible to get a copyright worth more than 10 billion for 60 billion."

Sun Hongbing is very serious, because he knows how valuable these copyrights are.

For Youaiteng, it is just icing on the cake.

But for long video new Ding Zhonghe, it is no less than sending charcoal in the snow.

A new long video platform, there is not enough content.So what if there is a Doushi Kuaishou drainage?You can't keep users!
Sun Hongbing has a big appetite, and he still wants to sell Zhang Yi's 50 billion yuan for these depreciating copyrights.

No matter how much money you have, you can't waste it like this?Besides, these copyrights are all old movies and TV series, and they can only be regarded as a kind of heritage.

So Zhang Yida did not recognize the price of 50 billion.

He settled for the next best thing, and said to Sun Hongbing: "Mr. Sun, we don't want the exclusive copyright anymore, just give us a broadcast authorization."

This is also the method adopted by LeTV in the previous life, distributing copyrights to multiple video platforms.

Of course, if it's sold like this, the price can't be as expensive as the solo broadcast.

Sun Hongbing has no objection either. A platform sells hundreds of millions, maybe even several billions.

This is much more cost-effective than selling it to Zhang Yida at the price of 10 billion cabbage.

So after a brief discussion between the two, the cooperation was finalized.

For Zhang Yida, the goal he wanted to achieve was almost achieved.

He didn't expect to rely on these old movies and old TV series to form such an awesome moat.

Because it can't be done at all!

People who like to watch old movies and TV series are, after all, a minority.To attract new users and even increase the payment rate, you have to rely on self-made and copyright to buy the latest content.

Times are changing, and audiences' aesthetics and tastes are also changing.

After the braid show became popular for a while, everyone got tired of it, and maybe one day they want to watch Ming Dynasty again.

After the cooperation framework is finalized, the specific details, how much each drama will be licensed to Rocket Video, will be connected by the following people.

Zhang Yida chatted with Sun Hongbing again about Boss Jia.

"Lao Jia is one of the few in China with entrepreneurial spirit, which is very rare. Entrepreneurship is about taking risks, and opportunities and risks are equal. It is normal for entrepreneurs to fail..."

Speaking of this little fellow, Sun Hongbing did not criticize the other party, but said good things about the other party.

Zhang Yida didn't have much to say, so he could only nod in agreement: "You can't judge a hero by success or failure!"

"LeTV, LeTV, LeTV Sports...these things, except for cars, are all good things.

There is a really good base!

From the Internet to hardware, from copyright content to ecological layout.

It can be said that apart from the traffic advantage, BAT may not necessarily be comparable to LeTV in other things.

In fact, Zhonghe Group and Ruixiang Group will digest LeTV, and there will be a stepwise growth in all aspects of the layout..."

Sun Hongbing still didn't give up, and started to sell LeTV to Zhang Yida again.

This time, Zhang Yida did not ramble, but replied directly: "These things have a deep imprint of Boss Jia.

Even if I take it over, change the name, and put up a new sign, it can't change its deep-rooted impression in the hearts of ordinary Chinese people.

As Teacher Jia's reputation went bankrupt, so did the reputation of these things. "

Sun Hongbing looked thoughtful, and didn't try to persuade Zhang Yida any more.

……

"Director Hou, Director Kong, Director Li, hello!"

Under Li Ruigang's recommendation, Zhang Yida met the Big Three at Noon Sunshine in a private club.

For Zhang Yida's kindness, the three of them were very helpful.

Although their combined net worth couldn't match Zhang Yida's by a fraction, but those who are engaged in art must like to be respected.

After exchanging pleasantries, Zhang Yida directly explained the intention of coming: "Zhonghe Group will create its own long-form video platform and make its own content.

There are so many film and TV drama production companies in China, the reason why I appreciate the noon sun the most.

It is because you are indeed creating works with the spirit of craftsmanship, instead of chasing traffic stars blindly and giving up sticking to the content. "

Zhang Yida's words undoubtedly resonated strongly with several directors.

In recent years, capital has entered the entertainment industry, which has really distorted a lot of art.

Sky-high salary, traffic hype...they are also very helpless.

Although they cannot reverse the general trend, they have also been sticking to their ideas.

Based on the content strategy, we will continue to cooperate with old drama players to present the best content to the audience.

Li Ruigang smiled and said: "Zhang is always very sincere. He promised to invest in Noon Sunshine, but he will not interfere with your content creation.

It’s just that Noon Sunshine needs to set up a team to focus on online dramas, and then Rocket Video will broadcast them exclusively.

In addition, the two short video platforms DouTV and Kuaishou will also help online dramas to promote and promote. "

Hou Hongliang, the chairman of Noon Sunshine, did not answer directly, but started gossiping.

"Some time ago, I took a key team to inspect a Hollywood film and television company.

I feel deeply!Content drives this path, and we don't deviate.

In addition, we decided to cancel the artist brokerage business and put all the company's energy on content production.

Because only in this way can there be a steady stream of high-quality dramas, instead of just making money. "

Zhang Yida nodded, "Making money is secondary to Zhonghe Group at present, and what we most urgently need are high-quality content.

Of course, it is best not to lose money.

My idea is that Noon Sunshine will produce web dramas, and Zhonghe Group will purchase them.

The content is up to you, we don't interfere.There is only one requirement, it must be high-quality goods.

In addition, we can also contribute to film and television production funds.Some or all of them are fine.

At the same time, as the employer, it is still the same sentence, do not interfere with the creation. "

Kong Sheng, the director of Ode to Joy, asked, "Are there any restrictions on the subject matter?"

Zhang Yida shook his head, "As long as I can pass the trial, I don't care about the rest."

Kong Sheng asked again: "What about the actors?"

"You choose!"

Another director, Li Xue, didn't quite believe Zhang Yida's promise.

He asked: "Does Noon Sunshine need to sign any listing and gambling agreement?"

Zhang Yida shook his head and laughed, "I don't need it, it doesn't matter to me if there is one more listed company or one less listed company.

What I want to see is a series of high-quality TV dramas to support the Rockets, comparable to or even surpassed Youaiteng. "

They finally understood Zhang Yida's logic.

This is not looking down on the small money of film and television production, but on the influence of the long video platform.

But they didn't doubt Zhang Yida's words, because he did have the capital.

Several people looked at each other, and Hou Hongliang asked, "I wonder how much Mr. Zhang wants to invest?"

Zhang Yida smiled and said, "What's the current valuation of Noon Sunshine?"

"90 billion yuan!" Hou Hongliang replied.

This is similar to the data that Zhang Yida sent people to investigate. There are so many hit TV series that are worth the price of Noon Sunshine.

"How about investing 30 billion yuan? The post-investment valuation is 120 billion yuan, accounting for 25% of the shares."

Hou Hongliang was a little embarrassed, "It's too much! In fact, an investment of 10 billion is enough."

Zhang Yida waved his hand and said with a smile: "Since we want to make a good drama and compete with HBO, we should know how expensive it is to produce exquisite content.

Even if the money doesn't need to be used to hire exorbitantly expensive actors, it will inevitably require a lot of investment if Fuhuadao is done well. "

The three set their sights on Li Ruigang, because Huaren Culture is now the major shareholder of Noon Sunshine, and they wanted to hear his opinion.

"I have no objection! Since Mr. Zhang is so optimistic about Noon Sunshine, we can't refuse his kindness.

As long as there are more high-quality content in the future, it will be the best reward for him. "

Hearing what Li Ruigang said, the three of them no longer refused, and readily agreed to Zhang Yida's investment.

……

"Launching Rocket Video, engaging in Rocket 101 Variety Show with Canxing Culture, and investing in Noon Sunshine, these recent big moves are a bit too much."

Zhang Yida looked at Zhang Lan and said with a smile, "Where is this?"

Zhang Lan was startled at first, and then asked: "What else is there to do?"

"Establish Zhonghe Film Industry!"

Zhang Lan frowned, "Could you be too anxious? We don't have much experience in film and television industry!"

"First focus on film and television investment."

(End of this chapter)