Winning the new financial era

Chapter 488
Bukalapak is also a C2C e-commerce company in Indonesia. Its products cover home appliances and furniture, digital products, beauty and personal care, men's and women's clothing and other categories.

The company was born 7 years ago in a simple boarding house in Bandung, Indonesia, and was co-founded by Akima Zaki and his two technical friends.

Similar to many Chinese entrepreneurial stories, three technical youths knocked out lines of code, built a small e-commerce platform, and completed five rounds of financing since then.

In January this year, Bukalapak became the fourth Indonesian technology company to hold the title of unicorn after Go-Jek, Traveloka and Tokopedia.

Achima and his two small partners have become well-known successful entrepreneurs in Indonesia in one fell swoop.

While enjoying the envy and admiration of countless people, Azima is also under unknown pressure.

It has been 7 years since Bukalapak was founded. It has not made a profit, and its losses are getting bigger and bigger.

Shareholders have already complained and threatened Azima that if they fail to make profits or go public within a short period of time, they will initiate a share repurchase agreement.

This is the pain faced by entrepreneurs in emerging markets. These fucking local rich people don’t understand venture capital at all, they only know how to harvest but don’t know how to cultivate.

See how long SoftBank has held Ahri?Almost 20 years.

The only thing that makes him feel gratified is that the shareholder Yimin Wangjin Group is very supportive of him and the founding team.

At first, he thought that this was a local rich man from China, who was not well-known, nor was he an internationally renowned venture capitalist.

Had it not been for the shortage of funds at the time, maybe he would not have taken the money from Yimin Wangjin.

Later, with the listing of Yimin Wangjin, and its market value exceeded 100 billion US dollars, he gradually began to pay attention to this Chinese shareholder with a lot of background.

Then, Ruixiang and Southeast Asian chaebol launched a venture capital fund of up to 25 billion US dollars, and the combined valuation of Ruixiang and Zhonghe was nearly 1500 billion US dollars.

He felt that he made the right bet, and he made the right choice to accept the investment from Yimin Wangjin.

The only thing that makes him a little upset is that Ruixiang Group, a subsidiary of Zhang Yida, has invested in its arch-rival Tokopedia.

This is very uncomfortable for him, and he always feels that his company Bukalapak has become a backup tire.

Achima looked down at the time on his watch, and almost everyone was coming, so he took the time to tidy up his instruments, and he had to leave a good impression on investors.

He really wanted to have an in-depth chat with Zhang Yida, but every time Zhang Yida came to Indonesia, he stayed for a short time and then left in a hurry, which made his idea of ​​friendship completely frustrated.

If it is said that the other party does not pay attention to Bukalapak, it should not be true, otherwise Yimin Bank, a subsidiary of Yimin Wangjin, would not jointly launch the consumer installment business with them.

When it comes to the consumer installment business, Azima thinks it's a genius idea.

Orders in Bukalapak have risen by at least 20% after launching the service.

In addition, Bukalapak can also get a commission from Yimin Bank.

Seeing that their consumer credit business is doing well, it would be a lie to say that Aqima is not tempted.

But he didn't dare to act rashly. Apart from being afraid of offending Zhang Yida, he also worried that his company's risk control technology was not in place.

While Aqima was thinking about it, Zhang Yida ended the call with the last shareholder of Bukalapak.

He lay back on the soft calfskin seat in the back of the Rolls-Royce and took a nap.

During this period of time, the workload was a little bit heavier. After all, it still took some energy to combine vertical and horizontal, and I was a little tired.

This car was provided by the former Gem Bank, now Yimin Bank.As a foreign bank and one of the top ten banks in Indonesia, a phantom with tens of millions of RMB is still affordable.

The car is very new and is rarely used. Weng Junmin and other shareholders have their own cars. After Zhang Yida came to Indonesia, he happened to use them for himself.

After resting for a while, Zhang Yida felt a little thirsty, so he opened the refrigerator, took out a bottle of frozen Evian mineral water, and moistened his mouth.

Then he pressed the button on the back seat, opened the electric sunshade, and enjoyed the scenery outside the window.

The urban area of ​​Jakarta is full of high-rise buildings, similar to domestic provincial capitals, but because there is no distinction between motorized lanes and non-motorized lanes, the motorcycle army forms a large area, which is very spectacular.

This spectacle has further increased the traffic congestion. According to the British Castrol Company, it has used satellite positioning systems to investigate the traffic jams in major cities around the world, and quantified them with the number of brakes.

As a result, car drivers in Jakarta step on the brakes more than 32840 times a year on average, far exceeding the average of more than 18000 times in other cities.

This year is the year of the Asian Games, and Jakarta has made great efforts in terms of traffic. It also restricts traffic with odd and even numbers, and uses paint to mark the lanes dedicated to "Asian Games".

However, these methods can only be used in the short term. To make the traffic in this city with a population of more than 1000 million relatively fast and orderly, Indonesia still needs to work harder on urban road planning and infrastructure construction.

Many of the motorcyclists on the street are GoJek and Grab riders, which are easy to identify, with their logos painted on their helmets and vests.

With Grab and GoJek each raising huge sums of money, the mobility battle in Southeast Asia is becoming more intense.

Indonesia is the most populous country in Southeast Asia, with 2.6 million people, accounting for almost 6.5% of the total population of 40 million in Southeast Asia. It can be described as a battleground.

Whether foreign giants such as Penguin and Ali, or local unicorn companies such as Grab and GoJek, all focus on marketing in Indonesia.

In the case of Singapore, most of them are investing in R&D centers.

Ruixiang Hezhonghe, Yimin Wangjin, Yimin Wealth and other overseas companies are no exception, and they are almost in the same arrangement.

Because of the traffic jam, Zhang Yida finally arrived at the Bukalapak company before 9 o'clock.

This is because he suffered a disadvantage before and specially asked the driver to leave early, otherwise he would definitely be late.

Stepping on the clock, Zhang Yida walked into Aqima's office led by Bukalapak's company secretary at nine o'clock in a few minutes.

Aqima greeted her very warmly and said, "Long time no see, Mr. Zhang!"

Zhang Yida has a good impression of this CEO who he privately named "Sha Qima", because compared to the quick-witted William, this one is much more honest.

After exchanging pleasantries, Zhang Yida also directly explained his intentions: "This year is a very important turning point. The e-commerce platforms Lazada and Shopee supported by Ali and Penguin have entered the Indonesian market.

Goudong was earlier. Goudong Indonesia was established two years ago, and recently it has begun to show its fangs.

Next, who can survive, how to survive, and survive better, these are issues that require us to think deeply.

So, coming here today is mainly to discuss this matter with you. "

Azima has also recently felt the marketing storm created by several other peers. If it were not for the limited funds, he would have entered it long ago.

Guessing that Zhang Yida was going to start a new round of investment, he suppressed the ecstasy in his heart and said calmly, "Mr. Zhang, just tell us, what do we need to do?"

"Winter is coming, everyone needs to hug each other to keep warm!"

(End of this chapter)