Winning the new financial era

Chapter 521 Long Video Waterloo
"Do these Indonesians still have any business reputation! They stabilized us here and then merged with Grab."

In Penguin's office, Liu Zhiping was cursing, no matter how well-bred he was, it was hard for him to be treated like this.

"All right!"

Bonima, who had figured out the ins and outs of the matter, seemed very calm, and it was just a leisurely move. Since it could not have any impact on Ruixiang's layout in Southeast Asia, he had to think of another way.

"Uh, right."

Bonima suddenly remembered something, so he smiled and asked: "What is Li Xiaodong's reaction?"

Liu Zhiping said with a smile, "It must be jealous, Grab has absorbed so many assets and has become the largest Internet company in Southeast Asia.

The three main businesses, in addition to games, other e-commerce and payment will fully compete with Grab.

I guess Li Xiaodong must feel the pressure now, maybe he regrets introducing Ruixiang back then. "

Ponemar nodded with a smile, "Looking at the matter from two sides, it is pushing Grab and GoJek, Buy Together, and the merger of the two major e-wallets.

Although Grab has become a dominant force in Southeast Asia, it will also help Li Xiaodong make up his mind to draw a clear line with Ruixiang and fall to us completely.

It is absolutely impossible for him to try to balance us as he did before, and even try to introduce Rui Xiang to check and balance us.

Ruixiang will definitely fully support Grab to compete for the position of Internet hegemony in Southeast Asia.

And if Sea wants to maintain its current position in the next fierce competition, it must be inseparable from our support. "

Liu Zhiping nodded. Pony's point of view is very pertinent. I believe that the Internet industry in Southeast Asia will usher in a major reshuffle.

Each company embraces the thigh so much, or accepts the fate of being out, and no one is immune.

"Then I... contact Li Xiaodong?" Liu Zhiping asked tentatively.

Bonima waved his hand, "No, wait until he takes the initiative to contact us."

Liu Zhiping immediately understood the key point. It is really not good to be too proactive, and it is very detrimental to the possible negotiations in the future.

He glanced at Pony Horse, who was smoking and smiling, and thought to himself that Pony was getting older and more cunning.

"How's the micro-vision project going?" Ponima asked again, remembering the short video that had been haunting him.

Liu Zhiping didn't dare to hide anything, and told the truth about the recent situation, "Although there is WeChat with 10 billion monthly active users, many MCN organizations and top creators don't buy it and are unwilling to jump to our side.

Because they think it's too risky, and Weishi's current scale is not large, and they can't make a lot of money even if they switch jobs, maybe they haven't made much money by staying in the Ruixiang system.

Those who are willing to jump over are all low-tier accounts with millions of fans, and very few have tens of millions.

After these accounts were dug over, the content was indeed enriched to a certain extent, but the effect was not as good as we expected. "

Bonima was a little dissatisfied. He gave both money and resources, and even used WeChat for nuclear bomb-level weapons. What can't be done about Ruixiang?
Even if you can't surpass Doushi and Kuaishou for a while, you should still occupy a place in short videos!

Suppressing the anger in his heart, Ponima asked: "Then tell me, what should we do next?"

Liu Zhiping replied calmly, "I think the focus should be on ordinary users. When the user scale increases, wonderful content will naturally emerge.

In this way, user stickiness will gradually increase.And now we are like a headless chicken, digging people everywhere, and after we dig them, we can't maximize their effectiveness, which also creates a huge waste. "

"How long will it take to see results?"

Ponymar doesn't care about spending money, what he wants most now is a result.

No one expected that short video would become such a big outlet, and it would become more and more popular, greatly killing users' time.

Penguin has always been proud of the user's usage time and traffic, which is also the foundation of Penguin's link to other business monetization models.

If you want to say which product of Ruixiang he hates the most, short videos can undoubtedly be ranked first.

Hearing Pony's question, Liu Zhiping knew that Pony had almost run out of patience.

But he is not a fairy, the enemy is a short video matrix with 5 million daily active users, how to surpass it?
"The time is uncertain, it will take half a year at the earliest to see some results!"

Ponima nodded, "Okay, then we'll see you in half a year, don't disappoint me."

Liu Zhiping nodded with a wry smile, this is really not an easy task.

"There is good news from the big entertainment sector. When Rocket Video purchased the copyright, it encountered a joint attack by us, Youku and iQiyi..."

Bonima sneered again and again, looked at Liu Zhiping, and said, "That's what we have to do. The loss of long videos is not just for fun. The annual loss is at least tens of billions. I want to see how many years Ruixiang can afford to lose!"

Bonima's words are not exaggerated, and the reason why he dared to say such words is not that Penguin has a lot of funds and can withstand losses.

His biggest confidence is that the Penguin entertainment sector has its own layout, and it has done a great job.

For example, Penguin Video has lost money in copyright procurement, and can make up for a little loss through derivative IP such as novels, games, and comics.

However, iQiyi and Ali are not good, and the losses are much greater than those of Penguin.

In the long run, Ponymar is very confident of winning this long war.

Liu Zhiping nodded with a smile, "That's right, Zhang Yida thinks that the big entertainment industry is easy to mess with, and sooner or later he'll be hit hard.

For music, we have monopolized domestic music copyrights, and he has no chance at all, so he can only engage in music streaming abroad;

For novels, he has no chance. I heard that until now, Ruixiang has no strong network writers in charge, and can only publish some fast food articles, let alone generate valuable IP.

However, after the overseas martial arts world was acquired by them, they have sufficient development funds and built a very strong translation team, but at most they can only compete with our overseas novel sites.

Animation, film industry, and film and television are several major sectors, and Ruixiang has only an empty shelf. Let alone pose a threat to us, it would be good to be able to break even.

The only two things that have become popular are their games and e-sports sections.In the field of eating chicken games, Penguin has indeed lost to them.

After the revision of their PlayerUnknown's Battlegrounds mobile game, they have officially launched skins and various fee-based props, and started to make money.

But our mobile games can only continue to be free because there is no version number, and we can only watch them make money.

Overseas, PlayerUnknown's Battlegrounds client games and mobile games are also continuously generating a large amount of cash flow for Ruixiang.

If we only compare revenue and profit, it is no exaggeration to say that Ruixiang has surpassed Perfect World and [-] Interactive Entertainment, and is second only to us and Zhuchang, ranking the third largest game manufacturer in China.

In terms of e-sports, there is now a chicken-eating league. Hundreds of e-sports clubs at home and abroad have responded to the call, intending to make the chicken-eating competition a long-term event to prolong the life and popularity of the game. "

Bonima nodded. Although Ruixiang's large entertainment section is still relatively crude, but after careful analysis, it may be a strong enemy of Penguin in the future, so we have to guard against it.

"Other sections can be put aside first, and the focus will be on long videos, and bloodletting Ruixiang.

Only by beating Zhang Yida in pain can his ambition be restrained. "

Liu Zhiping smiled and said, "It's hard to say anything else, we are still very confident in the long video, after all, Penguin's accumulation and layout over the years are not in vain.

The long video will surely become Zhang Yida's Waterloo and puncture his business myth. "

(End of this chapter)