Winning the new financial era

Chapter 528 Rejuvenation (25)

A reporter dug out more details of the "C Ronaldo transfer"!

Musical.ly, a popular short video app in Europe, spent 1.8 million euros and signed a three-year commercial endorsement contract with Ronaldo.

A short video application, oriented towards entertainment and trends, invites a sports star to endorse.

Thinking about it carefully, it seems that it is not unreasonable.

Ronaldo has more than 1.45 million fans on Instagram, ranking first in the world!

Together with Facebook and Twitter, the number of fans exceeds 3 million!

This is a household name on and off the court.

Someone with good intentions initiated a discussion on the Internet, and also found Neymar's transfer news that year.

Qatar Sports Investment Group, which owns the Paris Saint-Germain club, hired Neymar as an ambassador for the 2022 World Cup and will pay him 3 million euros in endorsement fees for this reason.

And Neymar will use 2.2 million euros to activate the liquidated damages clause in his contract with Barcelona.

In this way, in form, Neymar paid the liquidated damages "out of his own pocket", and Paris Saint-Germain was able to avoid UEFA's financial fairness program supervision.

The operation technique is not brilliant, but it is very effective.

Everyone knows that this is tantamount to exploiting a loophole, but it is not illegal at all.

Compared to Ronaldo, many people turned their attention to Zhang Yida.

Labels such as "23 years old", "self-made", "worth hundreds of billions of dollars", "Asia's richest man", "younger and richer than Zuckerberg" have been attached to Zhang Yida.

The public is always interested in the super rich.

In particular, after Zhang Yida bought AC Milan, he poached Ronaldo in his first move.

The public is very concerned about who Zhang Yida's next target will be.

Those with good intentions leave a message under the official website of the Barcelona club, telling them to keep an eye on Messi, set a higher liquidated damages, and then raise the salary, so as not to be poached.

Similarly, the Paris where Neymar is located and the clubs where other well-known stars are located have been friendly "warned" by netizens one by one.

South Korean fans feel that their country's superstar "Sun Xingmin" is very likely to become the next target to be poached, and form teammates with Ronaldo, sweeping Europe.

Not to mention the domestic fans, they were all jubilant, and spontaneously left messages on Zhang Yida's Weibo.

"From today, I'm an AC Milan fan!"

"I love it, love it, the president matches the president, awesome!"

"Is Mr. Zhang interested in buying a domestic club? It's really not possible. It's okay to bring the martial arts king to AC Milan for training!"

……

The discussion on the European side is still going on, but it has been extended to other fields, and it is not even related to football at all.

Some economists talked about why the United States produced Zuckerberg, and even China produced Zhang Yida.

What is going on in Europe?
Class solidification, serious lack of technological innovation, slow economic growth... a series of issues were brought up for discussion.

……

In addition to inviting Ronaldo to be the spokesperson, Musical.ly also provided Milan Club with a sponsorship contract.

Then, Ruixiang Games, Ruixiang Sports, Singapore Airlines and other companies also provided a sponsorship contract.

AC米兰2016-2017财年的营收只有1.917亿欧元，跟前年的营收2.146亿欧元相比，下降了2000多万欧元。

This figure is not only far lower than Manchester United, Real Madrid and Barcelona, ​​which have an annual revenue of over 6 million euros, but it even fell out of the list of the top [-] clubs in terms of revenue.

Although he is still on the list of giants, his game results and income are already "pseudo-rich".

In addition, there are more than 1 million euros in debt on the back, and the annual loss figure is also more than 1 million euros. In the past five years, the cumulative loss has exceeded 4 million euros.

The most depressing thing is that the income of the AC Milan club has hovered around 15 million euros for 2 consecutive years.

The good one is called "strength is stable", and the bad one is called "not outperforming inflation".

However, after several "huge" sponsorship contracts came in, it directly increased the club's cash flow by more than 3.5 million euros. In addition to the previous capital increase of 5000 million euros, there is no problem in paying off the debt.

In terms of income, because it is a long-term contract, it needs to be recorded and amortized over several years.

However, AC Milan's income this year should be able to steadily enter the "3 million euro club".

As for the balance of revenue, it is estimated that it is a bit overhanging, but it will not lose as much as before.

If there are too many losses, UEFA's penalties will follow one after another, which is simply annoying.

Zhang Yida's first task for the club's new CEO Gazidis is to "balance the accounts" and fill in all financial black holes.

From the moment he took over, AC Milan must get rid of all historical burdens and be reborn from the ashes.

Gazidis is also well-known in the circle of professional football club managers and is known as a business genius.

In his ten years as Arsenal CEO, Arsenal's athletic performance was not outstanding, but its commercial income doubled.

He has a keen business sense and first-class business negotiation skills, and has also done business with Rwanda, one of the poorest countries in Africa.

The deal, which brought Arsenal €3500 million in sponsorship, came at the cost of a small "Visit Rwanda" ad on the left sleeve of Arsenal's jersey.

Of course, it is not cheap to hire him, 400 million euros a year, which is higher than the salary of some of the club's stars.

Gazidis disagreed with some of Zhang Yida's orders, saying, "Mr. Zhang, I think it's inappropriate to change the team now.

First of all, we can't play the Champions League this year, we can only play the Europa League, and we don't need to spend a lot of money to recruit big-name players.

Secondly, the current sale of players, according to the club's performance in recent years, cannot afford the price.

Selling one is a loss, and the financial aspect is not good. "

Zhang Yida knew how bad the mess Li Ge left behind was, so he spent 2 million euros to buy a bunch of players who were not cost-effective.

If you sell it now, you will definitely lose money.

Zhang Yida looked at Van Gaal again, wanting to ask for his opinion.

This handsome old man has thick hair and is nearly 70 years old, but he is still full of energy.

In China, he is affectionately called "Chef Fan" by netizens, because he likes to buy players at high prices, so he quoted the stalk of auctioning wheelchairs in the skit played by Zhao Benshan and Fan Wei.

Later, with the "Deal! Put it on Chef Fan!" and spread widely.

Van Gaal has a serious expression, and he is deeply grateful to Zhang Yida for inviting him to be the coach.

In the past two years, he failed to bring Manchester United's results well, and he wanted to retire after class.

In the end, I still felt a little unwilling, and had to prove myself to the world again.

"There is no rush to sell people. In the new season, we will polish the lineup and remodel the team at the same time.

Players who do not meet the requirements of the new lineup and are not cost-effective will be sent away! "

Chef Fan belongs to the kind of person who doesn't talk too much, and shakes out all his thoughts in a few words.

"Okay, you are the coach, I listen to you!"

Just when Van Gaal showed a smile and was very useful to this sentence.

Zhang Yida added seriously: "I give you unreserved trust in Mr. Van Gaal, and I hope you will repay this trust with actual achievements."

"It's natural!"

Van Gaal also put away his smile and said seriously: "If you can't return to the Champions League this season, I would like to resign from you, Mr. Zhang!"

"it is good!"

Zhang Yida is not hypocritical, given so many resources, if he can't lead the team to improve, he can only make substitutions.

Zhang Yida looked at Gazidis again and asked, "What's UEFA's attitude? Are you willing to revoke the punishment against us?"

Gazidis perked up at the mention of this.

He said very excitedly, "Serie A officials interceded for us, and then I revealed that Rocket Video intends to win the online broadcast rights of the UEFA Champions League in mainland China...

UEFA officials also felt that the punishment was a bit too heavy and decided to reduce our punishment.

But they also have requirements, the club must reach a revenue balance by June 2021, and a symbolic... fine! "

Zhang Yida frowned. The broadcast of the UEFA Champions League is very limited in attracting video sites. He is willing to win this copyright at a price of [-] million yuan a year, mainly to give UEFA a little sweetness.

As for the copyright of the five major leagues, this still needs to be expanded a little bit, and it will compete with Penguin Video.

"How much is the fine?" Zhang Yida asked.

Gazidis said: "It was originally 1200 million euros, but I cut it down to 400 million euros."

Considering that there is not much money, being able to reconcile with UEFA earlier will also help to start the next business plan.

So Zhang Yida replied, "Okay, you are responsible for communicating with UEFA officials and let them withdraw the penalty decision as soon as possible."

Gazidis nodded with a smile, admiring the boss's courage, he is indeed a business tycoon, although he is very young, he is really fast and resolute in his work.

Then, Zhang Yida convened another meeting with the club's management to get to know the new members briefly.

Zhang Yida didn't have anything else to say, and just conveyed a meaning: "This season, if you compete for the Champions League, if you succeed, you will get a salary increase and a bonus!"

The management also knew about Zhang Yida's worth and assets, so they didn't think it was an empty shot.

These foreigners are very realistic, and they are all very excited when they hear about salary increases and bonuses.

As for talking about ideals, that is absolutely unworkable.

　Thanks to moonmouse book friends for 1500 rewards!
　　
　
(End of this chapter)