Winning the new financial era

Chapter 529 Commercial Sponsorship (35)

After Ronaldo underwent a comprehensive physical examination at the best medical center in Milan, he formed a test report.

The report shows that the body is very strong, not like a 33-year-old at all, and it will be no problem to play for another six or seven years.

Zhang Yida is relieved now, he is most afraid of buying a glass man for 4 million euros, and he still counts on Ronaldo to lead AC Milan out of the quagmire!
In addition to the 1.8 million euro endorsement contract, he also signed a "4+3" contract with Ronaldo, with an annual salary of 3000 million euros after tax for the first four years.

Italian taxes are very high, and players are a high-income group, basically enjoying the highest tax rate of 43%.

That is to say, Ronaldo's annual salary after tax is 3000 million euros, and before tax is more than 5000 million euros.

So the investment in Ronaldo is almost 4 million euros.

A lot of money is spent, and the influence brought to AC Milan is also immediate. Recently, the club's tickets have been sold out.

An old employee of the club said with emotion that he has joined AC Milan for almost 5 years, and this is the best year for ticket sales.

As for the older employees, they told him earnestly, "Young man, you haven't seen Milan more than ten or twenty years ago...

There is still a long way to go before real revival. "

Zhang Yida was not dazzled by the "false prosperity" in front of him, he knew where the mechanism of Milan's real revival was.

A football club has no achievements, and everything else is false.

Even if you say goodbye to marketing and business operations, who will support you if you can't win the championship?
Fans are now in high spirits, and they are also holding good hopes for the future.

If the results can't get better, it is estimated that the fans will have another face.

He is more pragmatic, knowing how many pits Milan has stepped on in the past few years, just like a dying patient lying in bed, Ronaldo, a young ginseng, cannot be replenished all at once.

Ginseng has to be eaten slowly, and the club can only get better slowly, too much will only kill people.

Winning the Champions League is not yet possible.

Milan is currently fifth in the league. If they want to play in the Champions League, they must enter the top four. This is also the minimum goal Zhang Yida set for the team.

I am ashamed to say that since AC Milan entered the Champions League in the 13-14 season, it has not played in the Champions League for five full years.

If you can't play in the Champions League, you won't be able to get a bonus share of at least tens of millions of euros, and the club's finances will only continue to deteriorate.

High-level stars are naturally unwilling to join this kind of team. They can't even play in the Champions League, and their own commercial endorsements will be affected, let alone chasing the highest honor in the football hall.

UEFA quickly announced the latest punishment for AC Milan, revoking the punishment for participating in the European war, which means that they can participate in this year's Europa League.

The UEFA Europa League is the European competition second only to the UEFA Champions League. Generally, the 4th to 7th place in the league participates. There is also a certain degree of attention and bonus sharing. The winner of the championship can also directly participate in the UEFA Champions League next season.

In the UEFA Champions League, the champions of the five major leagues and the top three or top four of the five major leagues, as well as the champions of small European leagues such as the Eredivisie and the Turkish Super League, have a higher level of competition.

As for the 400 million euro fine announced by UEFA, and the re-examination of AC Milan in 2021, this is a symbolic punishment.

The board is raised high and lowered gently.

The executives of the major league clubs who are concerned about this matter all know that the Chinese boss of AC Milan has made a deal with UEFA PY.

This point can also be seen from the announcement of the UEFA Champions League and Europa League to reach a copyright deal with China's Rocket Video.

Considering that AC Milan can only play in the Europa League this year, Zhang Yida simply bought the online rights to broadcast the Europa League in mainland China for 5000 million.

Because of Zhang Yida and Ronaldo, AC Milan has been very popular in China recently, and it has always been the focus of the topic.

A group of middle-aged domestic fans who have followed Serie A since the 90s are also very pleased. Recently, many fans born in the 90s and 00s have come.

Seeing so many young people start to follow Milan, I feel that there are successors.

Both Sharp Sports and Rocket Video have noticed these subtle changes.

The two companies will be deeply involved in the commercial development of AC Milan in China, and naturally they will not let go of any good opportunity to promote Milan.

The executives of the major European clubs have guessed the deal between Zhang Yida and UEFA, but no one is foolishly shouting around.

Because their buttocks are not clean, it is not clear which day they will be punished by UEFA.

For these unspoken rules, everyone is to be the default.

The Qatar consortium is very proud. From Zhang Yida's series of operations, they saw familiar shadows.

This shows that the operating methods of myself and others are not wrong, and even the richest man in Asia is copying and imitating.

……

Some time ago, the sponsors Adidas, Audi, and suit brand D&G, who were clamoring to terminate the contract with AC Milan, have changed their faces, sent people to the club, and brought new contract extensions.

"It's impossible to renew the contract at the previous price!"

Zhang Yida glanced at the contract on the table in distaste. Are these foreigners just pretending to be stupid on me?

Is the current Milan the same as the previous Milan?

Not to mention the joining of superstars such as Ronaldo, just taking over Milan, a "miracle of modern business history", can at least bring a 20% premium to the club.

This is not an exaggeration. The same project has different effects in the hands of different people.

The representative of Adidas looked at Zhang Yida who had a tough attitude and felt troubled.

He played the emotional card, "Mr. Zhang, Adidas has sponsored AC Milan since 1998, and has never stopped cooperating with AC Milan for 20 years. The cooperation has always been pleasant.

If we want to go back to the origin, our two families have been cooperating since the 70s..."

Zhang Yida didn't believe these nonsense. In his previous life, he didn't take over Milan by himself, and Adidas turned around and abandoned Milan.

There are no so-called friends, only eternal interests.

"A premium of 50%, 3000 million euros a season, this is the minimum requirement."

The representative of Adidas shook his head again and again, "This is too much, it is already comparable to Juventus' contract, but can Milan's current results be compared with Juventus?"

Zhang Yida smiled and shook his head, "Milan has only encountered a short-term trough, and under my leadership, he will surely usher in a revival."

The representative of Adidas chuckled, "Mr. Zhang, I don't question your business ability, but if you want to play football, you can't necessarily succeed just by having superior business methods."

"Then let's wait and see!"

Zhang Yida seemed very calm, and didn't care at all whether the talks would collapse or not.

He smiled and said: "Nike has already contacted us proactively. Considering the friendly relationship with Adidas, I have been waiting for your sincerity.

If Adidas continues this attitude, we can only switch to the Nike camp.

You should know that Ronaldo and Nike have commercial endorsements. "

The face of the representative of Adidas was fluctuating, and he said slowly after half a day: "2000 million euros a season, enter the Champions League, and add another 1000 million euros."

"2500 million + 500 million."

The representative of Adidas seemed very hesitant, and after asking his superiors for instructions, he still agreed to the plan proposed by Zhang Yida.

Zhang Yida is also satisfied, although it is only 500 million euros more than the previous contract, but this is real income, not the kind of water injection sponsorship like Ruixiang Sports and Musical.ly.

Yanhuang Investment made up for the price difference in Ruixiang's sponsorship to Milan.

On the one hand, Milan really can't do well, and it's not worthy of such a high sponsorship.

On the other hand, Ruixiang also has other shareholders, and it is impossible for Zhang Yida to "act wildly" and "benefit the public and benefit himself".

Adidas only signed a one-year short-term contract with Milan, which seems very chicken thief.

They will decide whether to renew the contract and what kind of long-term contract to give based on Milan's subsequent results.

Other sponsors have also renewed their contracts one after another, all of which are short-term contracts, but the sponsorship amount has increased by 20%-30% compared with the previous contract.

No one is a fool, because of Zhang Yida's entry and Ronaldo's joining, a group of sponsors feel that it is profitable and are willing to take a gamble.

If you lose the bet, you will lose some money. If you win the bet, you will establish a long-term cooperation with a revived wealthy family.

(End of this chapter)