Winning the new financial era

Chapter 555
"Face payment is a new payment method based on artificial intelligence, machine vision, 3D sensing, big data and other technologies. It has the advantages of more convenient, safer and better experience."

Zhou Feng, Dean of Ruixiang Research Institute and CTO of the Group, held a device similar to a "desk lamp", and while showing it to the executives, he introduced facial recognition payment.

It is said to be a "desk lamp", but it is actually a little different. What replaces the "light bulb" is a book-sized face-swiping display.

"Swipe face payment" is not a new term, and Ruixiang has been developing this project several years ago.

It's just a specific product, and most executives are seeing it for the first time.

"Then how to use this product?"

Zhang Lan asked curiously. She has been in charge of the short video and content sections, and she doesn't know much about financial technology.

Zhou Feng put the "desk lamp" on the conference table and simulated the scene.

"First connect this device to the manual cash register and place it on the cash register."

He pointed to the display screen on the top of the device, "Customers can quickly complete the payment by swiping their faces as long as they point their faces at the camera, which is similar to the face recognition in the loan review process."

"The process is not complicated. It's better to be simple. The simpler it is, the better it is for popularization."

Lu Qi commented, "However, it's not easy for merchants to switch from receiving QR codes to using facial recognition machines?"

Zhou Feng explained, "Compared with traditional cash registers, we have five advantages."

He compared his index finger, "First of all, it is miniaturized, and its volume is only one-tenth of the self-service cash register machine;"

Compared with the middle finger, "Second, it is fully compatible with the merchant's existing cash register system, which reduces the cost of merchant system transformation."

……

Zhang Yida didn't speak, took the payment device by facial recognition from the table, and looked it over carefully.

This is not a great technology. The Finnish startup Uniqul launched the world's first payment platform based on a face recognition system, the unique payment system, in 13.

However, limited by the business environment at that time, user habits and other factors, it has not been popularized.

Qiandu, the Yuzhou Research Institute of the Chinese Academy of Sciences, Leech Financial Services, and WeChat Pay have started technology research and development and commercial exploration of facial recognition payment in 14.

Ruixiang also carried out research and development at about the same time, solved many problems, and only mastered a relatively mature solution this year.

Thanks to the successive introduction of face recognition functions by smartphone manufacturers, facial recognition payment has been used on a large scale in China since 2017, and has penetrated into major life scenarios such as retailers, supermarkets and catering, and the industry has shown a trend of rapid growth.

Zhang Yida also felt that the time was almost ripe, and planned to launch his own face-based payment device—Eagle, ahead of the dragonfly of Leech Financial Services and the frog of WeChat.

The name is also more particular, the frog eats the dragonfly, and then the frog is eaten by the eagle.

Originally, Zhang Yida wanted to register the trademark "Greedy Snake", because the standard natural enemy of frogs is snakes.

But "Greedy Snake" was pre-registered by a cheating game company, and other snakes didn't sound good, so Zhang Yida simply registered an "Eagle".

It is almost considered to be at the top of the food chain, despising dragonflies and frogs.

"What about the price? Too expensive may hinder our promotion."

Zhou Feng explained to Lu Qi, "It is still the first generation product, and the price must be set at least around 2000 yuan to recover the cost."

"It's a bit more expensive. You asked small vendors to spend 2000 yuan to buy this equipment? That's almost impossible."

Gu Panpan joked, "But if you join Pinduoduo's 1 billion subsidy plan, it's still possible. I'll sell you [-] units."

Hong Haibo, president of the financial technology business group, also agreed with Gu Panpan's point of view. He shook his head and said, "It's too expensive. The price must be lowered, otherwise the volume will not increase at all."

Zhou Feng spread his hands, "There is no other way, except for subsidies."

When he said this, he cast his eyes on Zhang Yida.

Zhang Yida shook his head, "The free one is the most meaningless, and the merchants will only value this equipment and use it if they spend money.

However, the "expensive" problems you mentioned also exist objectively. Compared with a QR code that costs a few dollars and includes shipping costs, it is indeed hundreds of times more expensive.

If it's just a small vendor like the vegetable market, it's definitely not worth it.

We are targeting merchants above the scale of supermarkets, hospitals, convenience stores, etc. In addition to faster payment by face recognition, it saves time for paying bills.

The face-swiping device comes with a large touch screen and computing power, which makes it satisfy basic payment functions such as scanning codes and face-swiping, and can also be used for new retail marketing.

With the help of interactive screens to play event posters, marketing information can be conveyed to users conveniently and intuitively, solving the marketing pain points of merchants.

At the same time, the eagle facial recognition payment system also supports access to mini-program members or CRM systems, so that members can be recognized as members by facial recognition, which can achieve precise marketing. "

Xie Huaiyu, president of the digital technology business group, asked, "Then how do we promote it? This is much more expensive than the QR code for payment, and it is also more difficult to sell.

It is impossible to copy the path of the year, recruit a bunch of college students to promote one by one, right? "

"It's definitely not going to work!"

Zhang Yida shook his head violently, then asked with a smile, "Do you know how POS machines are promoted?"

Lin Zhenyang nodded thoughtfully, "The agent takes the machine and relies on the machine fee to share profits later?"

Zhang Yida nodded, "That's right, we must find local individuals and companies with certain resources to cooperate and let them help us sell as agents.

It is impossible for us to set up a special sales branch for this matter.

Because the market needs to be cultivated, it is too early for us to enter the market now, and it is not worthwhile. "

"That's true, mobile payment has only been popular for three or four years, and it has jumped to payment by facial recognition.

It does take time to digest this transition, including businesses and consumers also need time to adapt. "

Lin Zhenyang thought for a while, and said: "I heard that the Swiss Alliance is very popular, do you want to dig a corner?"

Of course Zhang Yida has heard of this "Swiss Alliance", and he is very fond of promoting POS machines.

The [-]th level divides profit, and the agency distributes fission... It sounds a bit bluffing.

Zhang Yida shook his head, "Forget it, don't take these shortcuts, the payment company behind them dare not admit their relationship.

Do you know why? "

Lin Zhenyang smiled, of course he knew the specific reason, this is a side-ball.

It's okay if nothing happens, but it's cool when something happens.

After thinking about it, Lin Zhenyang still talked about his own point of view, "But this group of people is like a chicken blood, and they are very passionate in pushing.

They also want to sell POS machines anyway, isn't it just a matter of pushing and pushing the face to pay?
And we are formal, and we don't engage in the number of levels.

If you want to be our outsourcing agent, you will get the goods yourself, and we will give them a certain subsidy for how many units are sold, and we will also share part of the handling fee with them.

All are public-to-public cooperation, and we only use two paths: official sales and outsourcing agency.

Never engage in distribution fission and hierarchical profit sharing! "

　Thanks to the sleeper, being handsome is a kind of trouble, two book friends for the reward!

　　
　
(End of this chapter)