Winning the new financial era

Chapter 566 Darwin?
In fact, Zhao Erya still had some selfishness that she didn't express, and it was inconvenient to say so.

Her status is not suitable to touch industries such as energy and finance, and her father and grandfather's family are not allowed.

There is also an elder who told her to learn from Milk Tea Girl, to invest in it, and to set up a charity fund.

In addition, the beautiful partner of Yunfeng Fund, the daughter-in-law of the Jiangsu and Zhejiang feudal official, was also brought up to speak.

But Zhao Erya doesn't like that kind of life, maybe when she gets tired of it one day, she might hide behind the scenes.

Fortunately, her Daya Media is not a key industry, and it is not easy to cause trouble for her family.

The family members couldn't talk about her, so they simply let it go and didn't force her anymore.

Zhang Yida gave an idea, which is to export Chinese culture to the outside world and shape a positive image of China.

It doesn't matter if it's money or not, it's always right to respond to national policies.

Americans like to engage in cultural export, Americans save the world, and subtly brainwash the people of other countries.

This is much better than construction aid. It not only earns money, but also completes cultural output, killing two birds with one stone.

There are too many violent stories at once, such as boasting about how good the government is, how well the people live, the effect may not be very good, and it is easy to be blocked by foreign platforms.

In addition to signing online celebrities overseas, Daya Media has also built a set of account matrix, which is the kind of account that edits Chinese martial arts movies and ancient Chinese war movies.

This kind of account has a small number of fans, only 20 million, but it still attracts a lot of fans.

At this time, Zhao Erya took out these accounts and showed them to Xu Xiaoming and Wang Qiong one by one.

Seeing these foreigners' comments, Xu Xiaoming felt very emotional, "When we were studying abroad, we thought that the moon abroad was round. Now the world has turned upside down, and it's the other way around. The moon in China is round."

"Yeah, you watch these TV shows."

Wang Qiong pointed at the screen and said with a smile: "The Legend of Zhen Huan has been translated into "Emperor Yongzheng and His Women". Although the name is a little bit different, these foreigners say it looks good and they have learned a lot."

Zhao Erya smiled. If you want to say who knows the views of foreign netizens on China best, she spends every day on the Internet, and she is definitely the one who knows the best.

"Disney~"

Wang Qiong pondered, with a pensive face, and finally said after a while: "Disney uses movies as a medium to spread culture, and Daya Media intends to use the Internet as a medium to spread culture, right?"

Zhao Erya smiled and said: "It can be understood in this way, after all, we are currently only a small company, far from being able to support the creation of IP in the form of movies.

Moreover, the acceptance of Chinese films abroad may be limited to Kung Fu films.

Animation and animation are different. They can eliminate barriers caused by cultures, beliefs, and national boundaries, and are conducive to dissemination.

At the same time, Musical.ly, YouTube and other long-term and short-term video software are so developed that they can be easily disseminated and commercialized.

Compared with live-action movies, the cost of cartoons and animated movies is much lower because there are no big-name stars. "

Wang Qiong shook his head and smiled, "Not necessarily. I see Pixar and Disney making an animated movie, which can easily cost hundreds of millions of dollars."

Zhao Erya didn't think about comparing herself with these big companies, she shook her head repeatedly, "American cartoons are meticulously produced, every animal hair is detailed, the movements are smooth, and the scenes are grand, all of which require a lot of money to maintain.

And our country's good works in recent years, such as: "Little Door God", "Big Fish and Begonia", "The Return of the Great Sage", the investment is less than [-] million.

It can be seen that each has its own way of playing. "

Wang Qiong basically had no other questions, nodded and said, "Okay, I basically understand this set of business logic. It's just the valuation..."

She glanced at Xu Xiaoming where the old god was present, "Is it too tall?"

Xu Xiaoming smiled "hehe", the offending people are to blame for this bargaining, you women should do it.

"Ruhnn Holdings' valuation reached 31 billion RMB two years ago, so US$5 million before our offer is not too high, right?"

Zhao Erya turned on the calculator on her mobile phone, "Today's exchange rate is 1 to 6.95, which is 34.75 billion RMB.

Our influence in the MCN industry is not as weak as that of Hanwei, and now it is compared with their valuation two years ago. "

Wang Qiong shook her head and laughed, "Mr. Zhao, you can't calculate it like this. Ruhan's revenue last year was nearly 6 million yuan, and Daya Media didn't have such a high revenue."

As a player on the same track as Ruhan, and also listed on the New Third Board, Zhao Erya has naturally studied the other party's financial report.

She looked at Wang Qiong, and said slowly: "Ruhan was delisted from the New Third Board earlier this year, and I don't know how it will report this year.

But last year they lost 4000 million, and we just made a profit of 4000 million.

In the first half of this year, our net profit exceeded 5000 million, and it is expected that our annual profit will exceed 1 million, which is basically no problem. "

Xu Xiaoming thinks that the valuation is not high, and a PE of more than 30 times can only be considered average.

And Daya Media is still profitable, which is even more rare.

But he was not good at persuading her, lest Wang Qiong think that he and Zhao Erya were in the same group and come to cheat her together.

Wang Qiong thought for a while, and said: "Let's do this, the pre-investment valuation is 30 billion yuan, and our SIG Haina Asia will invest 3 million yuan."

Zhao Erya looked at Xu Xiaoming, who said with a smile, "Then our Zhenke Fund will also invest 3 million."

The choice was given to Zhao Erya at this time. As long as she agreed, she could immediately raise RMB 30 million based on the pre-investment valuation of RMB 6 billion, which greatly eased the hunger for funds for the next business plan.

"Both of you, how about this? Erase the 7500 million fractions, get 34 billion, and get 6 million, which just makes up the whole, and the post-investment valuation is 40 billion."

After finishing speaking, Zhao Erya looked at the two investors.

"Then I can only invest 1.5 million. After all, I have to measure the risk of the project."

Wang Qiong decided to retreat and threaten Zhao Erya with the amount of funds raised.

Investors and entrepreneurs often start a game on the amount of funds raised and valuation. Except for a small number of entrepreneurs who are particularly confident, most entrepreneurs still hope to raise as much funds as possible.

After all, the more money there is, the more opportunities for trial and error, and the greater the chance of the project being completed.

There are also very confident entrepreneurs who are unwilling to take more money for fear of diluting too much shares.

It all depends on the entrepreneur's evaluation of himself and the project.

Zhao Erya was in a difficult situation. Daya Media had more than 1 million funds in its account, which was enough to make two animated films, but it was obviously impossible to drain the working capital for animated films.

Financing is imperative.If there is less financing, and the next cultural and creative plan is not successful, then there will be big troubles.

At that time, it will definitely have an impact on refinancing, and the lower valuation will also trigger ratchet clauses, and even demanding investors may require signing a VAM agreement.

Because you have failed, investors will definitely not be as easy to talk to as they are now.

In fact, as long as she went to Zhang Yida, all these problems would be solved.

But she didn't want to be under Zhang Yida's protection all the time. If that was the case, she might as well listen to the advice of her elders and simply retreat behind the scenes, instead of fussing about in front of the stage.

When she was struggling, Xu Xiaoming said, "Zhenke Fund invests 2.5 million!"

In fact, Xu Xiaoming wanted to say 3 million, but he was afraid of being criticized by Wang Qiong, and it would be bad if it spread everywhere in the investment circle.

It is normal for investment institutions in the industry to unite to lower prices for entrepreneurs, and it is a coquettish operation to cooperate with entrepreneurs to force another institution to raise prices.

Wang Qiongxuan glanced at Xu Xiaoming who was smiling, she was convinced, you are an investor!As for licking like this?
She naturally understood the relationship between Xu Xiaoming, Zhang Yida, and Zhao Erya.

Insider trading, definitely insider trading.

At this moment, she retreated a little.If Daya Media was run by Zhang Yida, she would have paid money straight away without saying a word.

This Zhao Erya is too young, although Zhang Yida is "micro-manipulating" by her side, but she is always a little uneasy in her heart.

Moreover, Zhenke Fund is also suspected of raising prices, which makes her very upset.

"Then let's make a pre-investment valuation of 30 billion, and raise 6 million!"

Zhao Erya made a decision in an instant. No matter how high the valuation is, if the company can't do it, it's useless.

Sacrificing a valuation of 4 million in exchange for an extra 2 million in financing, two or three more animation films can be made, which is worth it.

Xu Xiaoming was quite surprised. He said so, but Zhao Erya still chose the plan that seemed to be a bit disadvantageous.

Wang Qiong, on the other hand, had a better impression of Zhao Erya, and gave the latter an appreciative glance.

Regardless of Zhang Yida’s factors, it’s an economic winter, and smart entrepreneurs should prepare extra bullets instead of obsessing over that valuation.

If Zhao Erya really chose another plan, she might really not vote.

Without him, too short-sighted!
After receiving the A-round financing of 6 million yuan, Zhao Erya upgraded Daya Media to "Daya Culture and Creation" group.

Zhang Yida made fun of her lack of level in choosing a name. It would be nice to call her "Darwin", which is memorable and good for brand communication.

Zhao Erya could only roll her eyes back at him, the damn Darwin is not a biotechnology company.

After upgrading to a group, Zhao Erya also adjusted the company's structure and business, and divided it into multiple business lines such as Internet celebrity brokerage, e-commerce, advertising, animation, IP incubation, and investment.

Looking at this situation, Zhang Yida might not be able to grab the first share of online celebrity e-commerce.

But this is also good, and it will be more stable. After other businesses are established, it will not be questioned that it relies too much on top KOLs, which will affect the valuation/market value assessment.

(End of this chapter)