Winning the new financial era

Chapter 567 Worry
Zhang Yida put his mobile phone on his desk and was playing a small game called "Submarine" to the beat of the music.

The game is very simple, use the head to move up and down, control the submarine to move up and down to avoid obstacles.

Because the game is simple and easy to use, you can also record the process of playing the game as a short video and send it out.

Therefore, the game attracted a large number of players shortly after its launch.

At the same time, DouTV also launched a submarine challenge to make the game spread quickly.

Similar to last year's WeChat Jump, it quickly became a household name.

In addition to submarines, DouTV has also launched several small games during this period, such as "Sound Jump Ball" and "Virus Elimination Battle".

The framework of Ohayoo, a casual game distribution platform, has been built, but there are not many developers.

In addition, Douvision has also launched a small program platform, through which external game developers can develop small games.

Since the mini-game is distributed using short videos, the developer also prepares 10 short videos for the game, which are used as advertisements for promotion and help to acquire users.

Of course, Douvision is not a philanthropist either. This is all a commercial activity, and it requires advertising and in-app purchases for small games.

The proportion is graded according to daily advertising turnover, whether monthly in-app purchase turnover reaches 50 or 100 million, and whether it is the first game.

The split ranges from five to five to four to six to three to seven. Creators get more and platforms get less.

This set of rake ratios is aimed at WeChat mini-games. Except for the first game, the rake ratio is 10% less than that of WeChat, and the other rake ratios are the same.

The purpose is only one, to attract WeChat game developers to Wanli.

The outside world only feels that Ruixiang's march into the game is getting faster and more thorough, and it is involved in various games, and it is still building its own distribution platform.

There is no doubt that this is the rhythm of fighting with penguins to the end!
The MMORPG steampunk 3D online game "A:IR" developed by Bluehole Korean Studio has also officially launched.

The places to go online are selected in Japan, South Korea, North America and Europe. If the response is good, it will be launched in China and other Asian countries.

But Zhang Yida was a little disappointed, the response of the game was mediocre, and it didn't cause too much trouble.

European and American players have a bad temper, and they immediately spit out fragrance.

They heard that Blue Hole, the development studio of "PUBG Mobile", has released a new game, and they came here full of anticipation.

Don't seek to surpass "PUBG Mobile", just have a level of [-]-[-]%!

result……

To quote a gamer with a fair evaluation, "Standard Korean cliché online game!"

Although we stick to MMORPG, we vow to make a masterpiece handed down from generation to generation.

But the shortcoming of talents is there. Before the birth of PlayerUnknown's Battlegrounds, Bluehole was just a quasi-first-line online game company in South Korea.

PlayerUnknown's Battlegrounds is more of an innovation in the model, and it is not particularly outstanding in other aspects.

PlayerUnknown's Battlegrounds in this life is generally much better than the previous life, thanks to Zhang Yida's additional investment.

And after the mobile game was launched, it also occupied the largest market share in the world, and Penguin and NetEase were slightly inferior.

As a result, the reputation of the blue hole is not as bad as in the previous life, so after the launch of "A: IR", players feel that the contrast is a bit big, which is too big to accept.

After Zhang Yida knew the result, he was not too angry. After all, it is impossible for every game to be a hit.

After the split of Blue Hole, some teams entered China.

Zhang Yida felt that he could no longer place too many expectations on Blue Hole. He had to cultivate a domestic team as soon as possible and release two decent games.

At least support the shelf of the game sector. At present, in terms of revenue, the mobile games and end-games of PlayerUnknown’s Battlegrounds have a revenue of more than 30 billion U.S. dollars a year, ranking third in China.

But after the popularity of the game ebbs, if there is no ace game that can replace it, then the third position will be suspended.

Famous game IPs, such as Gu Long’s novel adaptation copyrights are basically in Zhuchang, and Jin Yong’s is in Perfect World and Changyou several companies.

If you want to engage in martial arts online games, you are basically blind, unless you give others a share.

Most of the contemporary online novels are in Penguin, and it is impossible to authorize them to Ruixiang.

Another way is to buy the game adaptation rights of well-known film and television works, but those that are suitable for game adaptation and have a good box office reputation have basically been sold.

After much deliberation, Zhang Yida could only follow the route developed by himself.

The novel website has only been established for a short time, and there are not many recognized masters on the Internet, and there are no IPs that can be obtained.

The more he thought about it, the more headache he got, so Zhang Yida simply called Lin Zhenyang, Lu Qi, and Zhang Lan to have a small meeting together.

Zhang Yida briefly talked about his worries.

"IP is indeed an issue."

Lu Qi nodded, "Domestic IP sources are mainly novels and comics, and novels may have to be more upstream in IP."

Zhang Yida said "hmm", the thing he regrets the most now is that he didn't buy Shanda Literature.

To be honest, the acquisition took place in January 15, but in 1, Wu Wenfei left for Penguin.

He couldn't buy it even if he wanted to. First of all, Penguin would definitely not agree to it. At the same time, Wu Wenfei didn't like him at the time.

"Didn't we cast so many online dramas, such as "The Twelve Hours of Chang'an", and the movies "The Wandering Earth" and "Nezha: The Devil Boy Comes into the World". If the response is good, they can be adapted into games!"

Zhang Lan is in charge of the content business group, and is very familiar with which movies and TV shows he has invested in, so he casually reported a few at this time.

Zhang Yida thought for a while, then shook his head, "It's difficult, first of all, how long will these IPs be popular? Secondly, even if the response is good, there is still a gap with the old IPs that have been fermented for decades.

You can make a game to catch the heat, but do we lack those three melons and two dates?

What we lack is a boutique that suppresses the background of PlayerUnknown's Battlegrounds! "

Lin Zhenyang said: "Our time involved in the game is too short, and we lack some foundation.

How about setting up an IP department and start collecting copyrights? "

Zhang Yida nodded, "Copyrights must be collected slowly, but the long-distance water cannot quench the near-thirst.

Next, we have to release a game to improve the revenue structure of our game segment.

Otherwise, there will always be a PlayerUnknown's Battlegrounds to conquer the world, and if it goes public next year, it will greatly affect the valuation. "

Lin Zhenyang nodded and said yes, PlayerUnknown's Battlegrounds is too successful, so it is difficult to surpass it, and it is even difficult to make a game that reaches half of its revenue.

Games like "If you're a brother, come and kill me" and "Raising a Kun" can make money, but it's a bit of a bad reputation.

Ruixiang is also a company that owns such games as PlayerUnknown's Battlegrounds, and it is really not worth the loss to engage in these games.

　What game are you doing?Come on, comment and let me copy the review.

　　
　
(End of this chapter)