Winning the new financial era

Chapter 568 Restoring the Historical Truth
"What about Station B? Why did you forget about it?"

Lin Zhenyang slapped his thigh, thinking of this Two-dimensional community that has great influence among Generation Z.

At first, he thought it was too reckless for Zhang Yida to take a heavy position in the company at a unicorn valuation of US$10 billion.

Looking at it now, this investment is very worthwhile, and the platform is full of extremely young users.

Youth means the future, and there is plenty of time to slowly find commercial realization.

Ruixiang also invested a lot in Bilibili. In 15, it invested 1200 million US dollars in the A round of financing and won 12% of the shares.

In 16, it joined Zhonghe Group to invest another US$2 million, and also took out US$4.01 million to acquire the old shares of other investment institutions.

Station B also has a US$2 million "cultural revival" industry investment fund, which invests in domestic original animation, animation, games, IP and other content industries.

As an LP, Ruixiang contributed 1.98 million US dollars to this fund.

Ruixiang and Zhonghe have invested 8.11 million US dollars successively, which can be regarded as a lot of money in station B.

After the merger of Ruixiang and Zhonghe, Ruixiang’s shareholding in Station B also reached 60.08%, but it did not interfere too much with the operation of Station B.

Because they reached an agreement with the small management team of Chen Rui, Xu Yi, and Li Ni, their management seats and the direction of the platform's operations will not be shaken within five years.

Now that these words have been uttered and put on paper, Zhang Yida will naturally not violate the agreement.

Of course, there is a premise for this. The platform is growing at a high speed and there will be no major mistakes in operation.

Otherwise, Ruixiang has the right to use a veto.

Lu Qi asked in confusion, "What about Station B? Isn't it a video platform?"

Zhang Lan is in charge of the content, has dealt with station B a lot, and knows the details of the other party very well.

It’s normal for the elderly Lu Qi to not understand, she smiled and explained: “Bilibili started with animation and game-related video content, after attracting and retaining users, games, live broadcasts, and advertisements are the three main monetization methods.

In particular, games accounted for more than 80% of their revenue last year, while live broadcasts and advertisements were only in single digits.

So it is not wrong to say that Bilibili is a game company with a community and video skin.

However, it cannot be simply understood as a game company. It has a richer ecology and higher stickiness. More than 90% of game players come from its community users. "

Lu Qi understood now, and asked, "How is their current game doing?"

Zhang Lan replied with a smile, "Their game business was first intermodal, which started as early as 2014.

At that time, "Millions of King Arthur" and "Henghuai 2" were promoted, and certain advertisements would be placed on Bilibili, and then the UP owner would cooperate with the promotion, and the effect was very good. Naturally, Bilibili began to do game intermodal business.

Later, he started to be a sole agent and represented the two-dimensional mobile game masterpiece "FGO". The name of the Bilibili game company began to be talked about by outsiders.

Last year, the "FGO" national server launched an update, and it also won the top of the App Store's best-selling list for the first time, squeezing out the incomparable "Glory of the King".

"FGO" has a single-season revenue of 4.8 million, which basically accounts for more than 55% of the revenue of Station B. It can be said that a game has supported the company.

In addition, there are other games that are not bad.For example, "Azur Lane" ranked in the top ten of the iOS best-selling list at the beginning of its launch, and contributed more than 1.2 million yuan in revenue in the first month, and the monthly income has remained stable at around 5000 million yuan since then.

In addition to joint transportation, agency, and self-research, they are still doing distribution.

Up to now, a total of 183 games have been launched in the Bilibili game center, including 177 mobile games, 3 web games, and 3 client games.

It also invested in 33 game companies and established the e-sports club BLG.

Although the revenue from games is not as high as ours, only 20 billion a year, the layout is richer than ours. "

Zhang Yida nodded. Station B is a good gamer. Judging by the level of revenue, it has basically squeezed into the top ten in China, only slightly worse than the established manufacturers such as Perfect World, [-] Interactive Entertainment, and Century Huatong.

"In addition to self-research, I suggest learning from Penguin, investing in foreign companies, and acquiring some game companies."

Zhang Lan thought for a while and said so.

Zhang Yida nodded, "You draw up a list of investments, preferably those with expertise in various game segments.

In addition, let the game team set up a project quickly, allocate money if there is a shortage of money, dig for people if there is a shortage, and quickly complete several games.

The income requirement is not high, and it only needs to account for 10% of the group's entire game business revenue. "

When Zhang Lan heard this, he was almost worried to death.

The group's game revenue is basically created by the "PUBG Mobile" mobile game and PC games, and the casual game distribution platform has only been established for a short time, so it can basically be ignored.

10% of the revenue is equivalent to one-tenth of the revenue of PlayerUnknown's Battlegrounds, which is 20 billion, catching up with station B.

"Oh, Mr. Zhang, the football game we have developed in cooperation with AC Milan is halfway through development, and it is expected to be launched next year."

If Zhang Lan didn't say anything, Zhang Yida almost forgot.

Soccer games are basically dominated by consoles, and mobile games have not been heard of making a lot of money.

"How about a strategy game? I think the land of the pig factory is good."

What Lin Zhenyang said reminded Zhang Yida that at present, Ruixiang has added station B, which previously covered FPS, MMORPG, Two-dimensional, casual games and other types.

SLG is also a good subdivision of games. Penguin was still copying other pig factories in his previous life!
"The pig factory is dependent on the Three Kingdoms!"

Zhang Yida said with a smile, "The historical background of the Three Kingdoms is grand, and the stories are highly circulated.

What the Battle of Chibi, Zhuge Liang... three-year-old children may have heard of it.

It is impossible for us to pick up the wisdom of others. The Three Kingdoms with the pig factory is in front. It is good that our game quality can surpass others.

If it can't surpass it, and it's scolded for plagiarism, it won't produce much economic benefit. "

Lin Zhenyang nodded. This is indeed the reason. The two IPs of Zhuchangba Three Kingdoms and Westward Journey are amazing. With this IP, changing the skin and playing methods is a new game.

"Then China's 5000-year history, apart from the Three Kingdoms, is there no other suitable background for strategy games?"

Lin Zhenyang was a little unconvinced, and began to think about the various dynasties in his memory.

"King Wu defeats Zhou, Spring and Autumn Five Hegemons, Warring States Seven Heroes, Chu and Han contend for hegemony, Eastern Jin and Southern and Northern Dynasties, Sui and Tang Dynasties, Five Dynasties and Ten Kingdoms."

Lin Zhenyang stopped at this point, he waved his hand, "The subsequent dynasties seem to be meaningless, a history of Song Dynasty is a history of defense.

In the Yuan Dynasty, Genghis Khan beat the whole world?
This game seems to be okay, European players must like it. "

Zhang Yida laughed and said, "Forget about the Qing Dynasty, didn't the Ming Dynasty still have three major marches?
The Mingliang sea battle shot by Bangzi Guobao seems to be distorting the historical truth. We can use this as the background to make a game. China, Japan and South Korea all participated in the war.

It can not only restore the historical truth, but also use it to attack the markets of the three countries in East Asia. "

Lu Qi coughed, "Mr. Zhang, you are now a world-renowned entrepreneur, and the label of nationalism is not suitable for you."

(End of this chapter)