Winning the new financial era

Chapter 569 Game Investment
"In the Wanli Korean War, Toyotomi Hideyoshi mobilized 14 troops. If the Ming Dynasty hadn't sent troops, the Lee family's Korea might have been wiped out."

Zhang Yida studied history and is very familiar with this period of history.

"The Battle of Myeongryang, which was hyped up by the Koreans, is not important in this war, but Yi Sun-shin fought pretty well, so he is almost considered the god of war by the Koreans.

This period of history is more well-known among Koreans and Japanese people.

On the contrary, in China, not many people are very clear about it. "

Zhang Lan nodded, "In this case, it is more suitable to focus on the Japanese and Korean markets."

Zhang Yida admitted that the story IP is not well-known enough, the key still depends on whether the game is well-made.

IP is conducive to dissemination, but it is not a necessary condition for a good game.

"Okay, let's make it so. We will release a strategy mobile game with the Wanli Korean War as the background."

For a game, Zhang Lan feels that it is still too small in terms of the current volume of Ruixiang Games.

After some discussion, I decided to make another card mobile game with the background of Outlaws of the Marsh, and a MOBA game with the background of Feng Shen Yan Yi.

There are 108 heroes in Water Margin, so it is not difficult to make a card mobile game.

The characters are all made into a Q version, the cute one, which is also conducive to spreading on the short video platform.

MOBA end games include LOL and Dota2, and mobile games are dominated by Glory of Kings.

However, it is very difficult for MOBA with the background of Fengshen Yanyi to fight its way out.

In terms of game design, where is the battlefield setting?How many roads?How many monsters?Whether to use teleportation or the five elements escape method, these need to be studied carefully.

Zhang Yida couldn't take care of it anymore, all these had to be handed over to game professionals.

Although he is the boss, he is also a layman, so it is not beautiful to point fingers.

Ruixiang Games received the development tasks of three games at once, and felt a bit strenuous, so he naturally pointed his hoe at his peers.

Ruixiang made no secret of his ambition for the game industry, which made Penguin and Zhuchang feel a lot of pressure.

It doesn't matter to small and medium-sized manufacturers, anyway, whether Ruixiang enters the market or not, they are trying to survive in the cracks.

……

After receiving Zhang Yida's instruction, Zhang Lan invested in several mobile game companies, with valuations ranging from hundreds of millions to billions of RMB.

In addition to the upstream and downstream layout, there is also the meaning of venture capital investment.

If you can replicate the investment myth that Zhang Yida invested in Blue Hole back then, that would be really great.

However, the probability of this is too small. If any company makes a mobile game with a monthly turnover of over [-] million, she will be satisfied.

Li Longfei, the CEO of Rongcheng Longyuan Network, politely sent Zhang Lan away, almost jumping up with joy.

Ruixiang Group wants to invest in other companies, and based on the post-investment valuation of 10 billion yuan, it will invest a full 1 million yuan.

There are many mobile game companies in Rongcheng, but they are scattered but not strong, and those that can raise hundreds of millions of funds are even rarer.

It is no exaggeration to say that after Longyuan Network received the 1 million investment, it directly entered the first echelon of local mobile game companies in Chengdu.

Moreover, this is not an ordinary VC investment, but a strategic investment from Ruixiang, the third largest Internet giant in China.

Li Longfei thought to himself that this time he climbed a big tree, relying on Rui Xiang, maybe he can go out to sea to make money.

At the last time, you can also publish a few small games on the casual game distribution platforms above Doushi and Kuaishou, and enjoy the pleasure brought by resource tilt.

It seems that Ruixiang's second headquarters in Rongcheng will be opened, and when there is free office space, you can rent a floor to deepen the relationship.

Li Longfei walked briskly into the office humming a song.

After thinking about it, I feel that I need to work harder to make iron. Although I have obtained the investment from Ruixiang, I still have to work harder, so as not to let the boss feel that I am worthless.

He made a call and called a little brother whom he had just met not long ago.

The little brother used to be a game player, but later felt that the current game was not fun, so he and four other friends formed a game studio called "Big Bird Duoduo", and are developing a game of "Dota Auto Chess" .

He felt that he could still pay attention to it, although there was a high probability that the game would hit the street.

What if it succeeds?

It cannot be said to be successful, the probability is so small that it can be ignored.

Five people, who have never been in a big company, can make any decent games.

However, these guys still have a lot of ideas in playing games, and they suffer from experience.

If this game can become popular in a small way, our company can also help with operation and distribution, and get a small share of the action.

Zhang Lan and his team flew to Shanghai, and through the matchmaking between IDG and Price Capital, they came to Lilith Game Company.

Unlike Longyuan Network, this company is already well-known in the industry.

Founder and CEO Wang Xinwen was born in 1987. He was responsible for the planning and operation of end games at Penguin Northern Lights Studio. He resigned in 2013 and founded Lilith Game Company, and launched "Legend of Dota" in 2014. It was renamed "Legend of Little Bingbing".

"Legend of Dota" became popular in China soon after it was launched, and its monthly turnover once exceeded 2 million yuan. The valuation of Lilith game, which was established for one year, also reached 1 billion yuan.

Since then, Lilith Games has successively developed and represented a number of explosive mobile games with a monthly turnover of over [-] million, such as "Sword and Homeland" and "Magic Emblem".

At the same time, Lilith has also launched mobile games such as "Sword and Expedition" and "Awakening of Nations" overseas, and its income can be ranked among the top 20 Chinese mobile game manufacturers overseas.

If you want to say, what industry in China is the fastest to create wealth, only games and Internet finance.

Internet finance has failed this year, and game companies are relatively stable.

Zhang Lan has read Lilith's information, and thinks that this company looks pretty good in all aspects.

She knew that if the company hadn't been sued by V Agency and Blizzard for the copyright issue of "Dota Legend", it would probably be even better than it is now.

The specific amount of compensation has not been disclosed to the outside world, but it is only described as "astronomical price".

When Zhang Lan and Wang Xinwen talked about this past event, the latter seemed very calm.

"I was still too young at the time, thinking that the problem might not be a big one, but it turned out to be a big one.

Foreign companies have zero tolerance for copyright issues, and would rather lose money than file a lawsuit with you. "

Wang Xinwen said with a smile, "But it is not without benefits, we have paid more attention to IP and copyright issues since then.

Fortunately, it was only a "Legend of the Dota". If it were "PUBG Mobile", the compensation would be unimaginable. "

Zhang Lan smiled faintly, "I heard that the legend of Dota was pushed overseas at that time, and was reproduced at the pixel level?"

"Yes," Wang Xinwen nodded, "It was uCool, our overseas publisher at the time, who saw that our game was doing well, so they changed the skin and launched the game.

In the European and American markets at that time, the monthly turnover reached the level of tens of millions of dollars, and even advertised to the Super Bowl in the United States.

When our game was introduced to the US market, American players still called us plagiarism, and uCool was the original. "

Zhang Lan thinks this should be a characteristic of Lilith games. The art style is rare in China, and it is very international, so it can achieve certain results in Europe and the United States.

After chatting for a while, Zhang Lan also expressed his intention to come, Ruixiang intends to invest in Lilith game company.

Wang Xinwen is a little tangled, because their company is not short of money.

Since its establishment, it has accepted 13 million RMB angel investment from IDG and Gaorong Capital in 200. In 16, for business cooperation, Wang Sicong entered the venue.

Since then, there has been no financing. After all, the funds are too abundant, and they have invested in more than a dozen game companies, including some well-known game companies such as Gaia Interactive Entertainment and Hero Interactive Entertainment.

(End of this chapter)