Winning the new financial era

Chapter 571
Unlike Toutiao in the previous life, after Feishu was developed, it did not dare to push it directly in China, but chose three main directions of development: "overseas", "big customers", and "payment".

At that time, Toutiao had already quarreled with Penguin and Qiandu, and accepted investment from Yunfeng Fund, and reached a series of cooperation with Ari in e-commerce diversion.

Therefore, Toutiao can't offend Ari, or else he will be besieged on all sides.

Ruixiang is different. The conflict with Ali is almost irreconcilable. It competes comprehensively in the two major business directions of e-commerce and finance, and also has partial competition in the content and technology sectors.

So, does Feishu need to sell DingTalk face?
Not at all.

After Feishu's previous world was launched, Zhang Ming has always been secretive, not taking the initiative to promote it, and deliberately keeping a low profile.

It cannot be said that Toutiao, which has always played aggressively and constantly explored business boundaries, is "wretched" this time, but seeks opportunities for development and growth from the long-term layout and the position of Internet giants.

Zhang Yida doesn't know how long the cooperation between Ali and Toutiao in the previous life can last, and it may not be certain that they will part ways in 2020.

Dispelling the thoughts in his mind, Zhang Yida began to focus on Feishu after it went online.

In a group called "Feishu Marketing Department" in the Feishu APP, reports on the business connection situation are in full swing.

"The advertising space of Tianyancha has been launched, and it is continuously bringing in downloads..."

"The Banner advertisement of the Pinduoduo business version has also started to display Feishu. Downloading Feishu will realize the connection between Pinduoduo and data..."

"Touronghui's open screen advertisement was also put up, and an event was held to authenticate Feishu to increase mung bean credit points..."

"Bole.com has also started diversion..."

……

"Report~"

A soldier in armor rushed into the camp and reported while half kneeling: "My lord, Cao Cao has led an army of 80 troops to the south and has reached Jingzhou."

The man dressed as "Liu Bei" looked anxiously and looked at "Zhuge Liang" who was wearing a lun scarf, a crane cloak and holding a lupine.

"Military teacher, what should I do? The second and third brothers are leading the army outside now, and I, the Shu Han, are defending the sky!"

Zhuge Liang shook his fan coquettishly, "My lord, don't panic, I have a plan!"

Then Zhuge Liang took out his mobile phone, "Using the Feishu APP, whether it is to convene people to "escort" or hold a meeting, the boss sends a Feishu, and the employees arrive immediately."

Zhuge Liang, played by Tang Guoqiang, leaned into "Liu Bei"'s ear and whispered a reminder: "You can still hold video conferences!"

Then the camera turned, and the screen was divided into seven small pieces.

"My lord, don't panic, Zhang Fei from Yan is here!"

On one of the seven sub-screens, Zhang Fei rode on a horse and came to kill him with a Zhangba Snake Spear in his hand.

"Changshan Zhao Zilong is here! Don't be presumptuous!"

"Guan Yu is here, you are waiting to die!"

……

Ma Chao and Huang Zhong also appeared one by one.

DouTV was swiped by this ad today, and users are saying that this ad is too flamboyant.

Sharp's growth hacking department modified the algorithm in the background, and all users who were judged to have started a company watched this video more than three times.

The offline promotion team was even more powerful, and directly sent huge advertisements to Shenzhen University Metro Station and Hangzhou Normal University Cangqian Station.

The employees of Ari and Penguin can see this huge advertisement when they take the subway after get off work, and everyone can't help but stop and take a few more glances.

With such a big scene in Feishu, the self-media also downloaded and used it immediately.

From the user's point of view, I wrote one or two evaluation articles to catch up on the hot spots.

Compared with Enterprise WeChat and DingTalk, Feishu does not have many functions, but after the user experience, the difference between Feishu and the other two office software can be realized immediately.

DingTalk is more for the boss, while Feishu is for the company's information flow, emphasizing collaboration and transparency.

Traditional companies don't know, anyway, Internet companies like it very much, and feel that it is tailor-made for their own companies.

Some people also saw the difference of Ruixiang Group through this software.

In order to improve work efficiency, such a software has been specially created. Every function can be seen to be designed with care, and it is specially aimed at the pain points of Internet business office and communication.

The strategies implemented by Feishu, DingTalk, and WeChat Work are the same, and the basic functions are free to use to attract more users.

Value-added services such as cloud disk expansion and enterprise group expansion are charged.

A certain amount of free time is also given for video conferencing, and fees will be charged if it exceeds.

In general, from the product itself to promotional resources and free strategies, it is beyond the reach or realization of ordinary small and medium-sized SaaS vendors.

Of course Penguin and Ali know who this product is for.

The two giants immediately held a high-level meeting to discuss countermeasures.

"It's too late. Ruixiang has entered the corporate office at this time. I don't think they can catch up with our DingTalk. It's hard enough to catch up with the corporate WeChat."

Formerly known as Chen Hang, the CEO of Dingding, who was nicknamed Wuzhao, said in a very firm tone at the meeting.

This man is also a legend. He joined Ahri as an intern when Ahri's Eighteen Arhats were still working in the West Lake Villa.

However, he did not stay in Ari after graduation, but accepted an invitation from a Japanese company.

Later, he returned to China and joined Ahri again.

I have been in charge of shopping and contacts, but none of them have made any decent results.

Until May 2014, he moved out of Ali Park with a small team of 5 people and quietly started a project called "DingTalk".

This project did not disappoint Jack Ma, and it also turned Chen Hangxianyu over.

Today, DingTalk has firmly secured the throne of China's No. 1 office software, with more than [-] million users and nearly [-] million companies.

Jack Ma shook his head, "We still can't be careless, Ruixiang has given us too many surprises in these years.

Touronghui is one, Pinduoduo is also one, and Doushi, Zhang Yida is very good at capturing opportunities.

If he is not paying attention, he will grow up in the shortest time and become a strong enemy. "

Chen Hang felt that Feng Qingyang was too arrogant, and he underestimated Dingding.

However, he would not argue with Jack Ma face to face, but said following Jack Ma's words: "Then let's start a war with Fei Shu now?
For example, is the paid function above the basic function free for a period of time? "

Jack Ma waved his hand, "That's not necessary, the user payment habit we have cultivated with great difficulty cannot be destroyed just like this.

Besides, doesn't Feishu also have a charging function?Zhang Yida should not make a big fuss about "free".

This is a move that hurts the enemy by a thousand and hurts himself by eight hundred. There are still many projects for Ruixiang to lose money, and he will not be so short-sighted. "

Chen Hang frowned, "Then we just watch him grow up?"

Jack Ma pondered for a moment, and replied: "Let's wait and see for a while. Once there are signs of rising, if you try to expand your losses, you must also curb his growth momentum."

Chen Hang looked at the heavy-faced Feng Qingyang, and nodded. Since Feng Qingyang had given orders, he naturally had to obey.

But from the bottom of his heart, he still doesn't believe that Feishu can surpass Dingding.

　Thank you for the rewards from the book friends of Leidropchunshan Wine and Yixing!
　　I drank some pills yesterday, my back hurts, I try to drink as much as possible today.

　　
　
(End of this chapter)