Winning the new financial era

Chapter 600
After resting in the yurt for one night, Zhang Yida and his party took the earliest flight to Xinjiang Province early the next morning.

Here, Zhang Yida and his party also received a warm welcome.

Zhang Yida drank wine, ate mutton skewers, enjoyed the slightly exotic dance of the Uighur girl, and passed the annual meeting with a group of local employees.

Then, I went to condolences to the grassroots employees in Tibet, Gansu, Yunnan, Guangxi, Qiong and other regions, and celebrated the annual meeting with the employees.

From grasslands to deserts, snow-covered plateaus, high loess slopes, hundreds of thousands of mountains, and border islands, Zhang Yida basically walked all the paths that grassroots employees have traveled.

After this trip, he understood the difficulty of working at the grassroots level.

After returning to the capital, he met with the leaders of the four major banks and talked about the cooperation in poverty alleviation and agricultural loans.

According to what he meant, he hoped that the four major banks would give some help in terms of funds and reduce the financing cost of Huinongdai.

While giving farmers and herdsmen more affordable loans, it can also slightly improve the working conditions of grassroots employees.

The leaders of the four major banks made a haha, did not refuse, but did not directly agree, but said that they needed to go back and discuss with the higher-ups.

Zhang Yida was helpless. After all, the four major banks were also commercial organizations, not philanthropic organizations.

From their point of view, it is indeed not very cost-effective.

Not two days after the incident, the People's Daily published an article titled "This Platform for Public Welfare and Aid to Farmers is Nuannuan".

Then, the "News Weekly" column also reported on Huinongdai.

"There is an irreconcilable contradiction between the urgent funding needs of farmers and the cumbersome loan procedures of banks, and this contradiction is perfectly resolved by Huinongdai's micro-loan model.

The loan model that does not require mortgages, does not require civil servant guarantees, has no red tape, does not favor consumption, and can be credited in three or two days, which is more in line with the actual needs of farmers and has helped many farmers out of the predicament. "

This praise can be described as the best advertisement. Even as the end of the year approaches, Huinongdai headquarters has received many consultation calls from farmers all over the country.

The customer service personnel of Huinongdai patiently answered the questions asked by farmers, and then entered the mobile phone number into the system and distributed it to branches across the country, who then continued to follow up with customers.

In addition, the "Focus Interview" column also invited Zhang Yida and CEO Bao Bufan to participate in their column, hoping to talk about how the microfinance model helps farmers get rid of poverty, and the achievements in practice in the past.

Zhang Yida left the limelight to Bao Bufan, and let the latter go to the interview alone.

He returned to Ruixiang Company and held a year-end summary meeting.

There is a very large LED screen in the conference room, on which there are dozens of APPs, all of which are Internet applications launched by Ruixiang.

Lin Zhenyang, as the president, introduced the development of each Internet application one by one.

Applications such as Touronghui, Pinduoduo, Doushi, and Kuaishou have all become national-level, and a group of executives have become numb to the hundreds of millions of monthly active users and the hundreds of millions of daily active users.

It is those applications that develop slowly or are not so good that really attract everyone's attention and reflection.

Needless to say, Rocket Video should be the most important APP besides the four major applications under Sharpward.

After spending nearly 2018 billion yuan in real money in 200, Rocket Video has become a shareholder of many film and television production and variety show production companies, and has reached strategic partnerships with them.

In addition, it also won many domestic classic old dramas such as "Bright Sword", as well as some classic old movies from Hong Kong in the 90s and [-]s. The smooth viewing experience without advertisements has attracted a wave of users.

Judging from the two indicators of daily active users and monthly active users, it has already left Mango TV far behind, firmly sitting on the throne of the fourth largest video website in China.

The gap with No.3 Youku is already close at hand.

In terms of user payment, the development of Rocket Video is relatively slow, or it is more restrained. It is still trying its best to circle users and has not started to harvest.

At the meeting today, the executives also had a heated debate around this issue.

"Rocket Video has burned so much money, and currently has 2 million monthly active users. The group is about to go public, and it is very necessary for Rocket Video to hand over an answer sheet."

In addition to being the president of the strategic investment department, Lan Lan is also the CFO of the group, and has always been sensitive to finances.

Zhang Lan had different opinions and objected: "Our foundation is still very weak. Although we have achieved certain results last year, the user stickiness is not guaranteed to be high.

Other platforms cost money to watch old dramas, or they are free but have advertisements.

If we give up this advantage, it is hard to say whether users will return to platforms such as iQiyi and Penguin Video.

At present, iQiyi has 6.3 million monthly active users, Penguin Video is approaching 5 million, and the worst Youku has 2.8 million.

The gap is still very obvious, and we cannot be blindly optimistic.

If we rashly start commercial realization for a small profit, we will only lose more in the long run. "

Originally, Lan Lan and Zhang Lan were not in the same faction. Although they were both women, they usually showed signs of separation.

But let's not show it this time, Lan Lan is not out of personal grievances, but from the perspective of the group's interests.

She looked away from Zhang Lan, glanced at the executives present, and said, "As far as I know, a user who loves watching dramas is usually used to downloading three, four or even more long-form video apps.

The reason for this is that every platform may have dramas she likes to follow.

Even if we don't carry out payment and advertising, as long as there are no blockbuster dramas, users will still leave when they should leave.

Whether the content is good-looking or not is the first priority for users. Payment and advertising affect the experience are some minor flaws, which are irrelevant and will not affect most people's choices.

Nowadays, purchasing a blockbuster drama can easily cost hundreds of millions.

If we continue to keep it free, how long can it be free, one year?two years?

We must know that iQiyi and Penguin spend [-] to [-] billion a year on content production. If our own long videos cannot generate blood and rely on group blood transfusions, how long can we last?

This is not a healthy development model!

We just transitioned to long videos last year. In order to attract users, a free and ad-free experience is justified.

But this year is different. E-commerce will continue to increase, and novels, animation, film and television, music, etc. in the content industry will cost money, a lot of money.

It is impossible to patronize one product of Rocket Video, and we need to manage and transfuse other products. "

All the executives nodded, thinking that Lan Lan's words made sense.

Zhang Lan was a little unconvinced. She was worried that the good situation would be ruined in one fell swoop, and the group suffered serious setbacks at the strategic level, and it was not out of her own selfishness.

She looked at Zhang Yida, intending to ask him for help.

Because he knows that Mr. Zhang has always been eyeing long videos, and he can't wait to replace iQiyi immediately.

Seeing this, Lan Lan turned her attention to Zhang Yida and asked him to make a decision.

(End of this chapter)