Winning the new financial era

Chapter 601 Content Dilemma
Zhang Yida coughed twice, cleared his throat, and attracted everyone's attention.

Chen Rui also came to the meeting, and he was also very interested in what choice Zhang Yida would make.

Because through the rocket video, we can also see the future development trend of station B.

"I think you both have a point."

The two female generals were expressionless, thinking that Zhang Yida was having an affair again.

But Zhang Yida was really not friendly this time, and quickly said: "But Lan Lan just mentioned a very important issue, it is extremely correct that high-quality content attracts users to pay.

We can reduce some advertising windows and time, but charging should also be expanded.

iQiyi and Penguin Video have basically educated users. We can just launch paid services directly, and users can still accept it. "

Zhang Yida knew that Zhang Lan wanted to keep it free for a while longer to attract more users to the platform.

But Zhang Yida knew that it was difficult, the content was not enough, and the background was not enough.

Continuously launching high-quality dramas can actually attract users.

After all, as long as the word-of-mouth explodes, and related videos or tidbits are used to publicize on Doushi and Kuaishou, the traffic will roll in.

Zhang Lan pursed her lips and did not speak.

Zhang Yida looked at her and said, "If you pay for the money, the group won't take any money. It will all go back to content production."

Zhang Lan's originally tense face could not help revealing a smile.

Lan Lan couldn't help it anymore, and reminded: "Mr. Zhang, long video... Be prepared for a protracted war!"

Zhang Yida nodded, glanced around the crowd, and said calmly, "I'm already prepared to invest 100 billion U.S. dollars in long-form video in the next three years."

Lu Qi was slightly moved, but then he was relieved. The domestic Internet giants are like this. They can't occupy the global market and can't develop horizontally. They can only engage in ecology vertically.

Lin Zhenyang frowned, and it is very possible that 100 billion US dollars will be thrown in without any splash.

Just look at iQiyi's financial report and you will know that it won word of mouth but lost profits.

You must know that Netflix is ​​making money, and his Chinese disciple iQiyi is getting bigger and bigger.

It can be said that if iQiyi, Youku, Penguin Video, and Rocket Video do not lose two of these four companies, this war will never end.

Everyone is not short of money, and wants to monopolize the bonus of the long video, even if it is a piece of poisonous cake, they will bite it down.

They all believe that they can persevere until the end, the winner takes all, and usher in the day of detoxification.

"Penguin is better, they have a content ecology, which can reduce some losses.

If this continues, iQiyi may not be able to afford to surrender at a loss.

Judging from Ari's performance in the past two years, Youku's situation may become worse and worse. "

Lin Zhenyang made a brief analysis and sighed, "We still have to work on the content ecology as soon as possible.

If iQiyi and Youku surrender, we have to face the pressure brought by Penguin. "

Zhang Yida felt that what Lin Zhenyang said was right. Ruixiang has short videos. From an ecological point of view, it is indeed possible to develop into the biggest competitor of Penguin Video.

Especially at the moment when Youku is shrinking its defenses and iQiyi’s patron is old, it is necessary to make plans early.

Zhang Yida looked at Chen Rui and motioned for him to say a few words.

Chen Rui nodded, and said: "Station B is currently a video website with the highest number of post-90s and post-00s users, and animation and game videos are our main focus.

I think Rocket Video should form a differentiated competition with us, and specifically target audiences born in the 70s and 80s.

We can authorize copyrights to each other, just like Douvision and Kuaishou, go hand in hand and win the most market share in one fell swoop. "

Lu Qi nodded slightly. The acquisition of Bilibili was the right move. If Bilibili is counted, Ruixiang is not weaker than Penguin Video and iQiyi in terms of long video.

Looking at the two separately, if any video can be compared to iQiyi and Penguin, the balance of victory will be tilted sharply to this side.

"Okay, Station B will continue to follow your established strategy."

Zhang Yida looked at Zhang Lan and ordered: "Allow another 10 billion US dollars to Station B, and fully support Station B to win more animation and game video copyrights."

Chen Rui smiled and waved his hands, "It doesn't take that much, our model is not like Rocket Video, 5 million US dollars is enough."

Zhang Yida thinks this guy thinks he has too much money, he is really cute.

"I heard that Zhang Ming launched three social apps on the same day as Luo Hammer and Wang Xin a while ago?"

Su Hua answered: "Multiple flashes, bullet text messages, and toilet MT, it's just a few days, and in a few days, the corpse will probably be completely cold."

Zhang Yida was in India during that time, and he was not surprised that the other two launched social networking, but he didn't expect Zhang Ming to be so devoted to social networking.

After the short videos launched by Toutiao in China failed to rise, they went overseas to try the water, but they still failed to do so.

Zhang Ming basically gave up on the short video, feeling bad luck and entering a little late.

Toutiao is not too bad at the moment. Last year, it completed a new round of financing with a post-investment valuation of US$250 billion, making it one of the small giants.

Overseas, Toutiao has also launched a number of aggregated news reading applications, with some achievements, but far less eye-catching than domestic ones.

"It's a good thing you persuaded me, otherwise we might have to go to Maicheng once on social."

Lin Zhenyang was very emotional. No one thought that the three companies chose to launch social applications on the same day, which meant that the three heroes would fight against Lu Bu.

The whole network is paying attention, and it has indeed obtained millions of downloads in a short period of time.

However, a week or two later, the number of users did not increase, and everyone got tired of it, so they deleted the app and left.

This is also the reason why penguins are so arrogant. Only one can survive on the social track, and they are not afraid of the provocations of shrimp soldiers and crab generals.

Lin Zhenyang originally wanted to join in the fun, but it didn't cost much anyway.

Users are also a little tired of WeChat now. If the speculation is successful, the return will be a thousand times, ten thousand times.

Zhang Yida stopped him directly, not wanting to make such a meaningless attempt.

When the three social apps were launched, Lin Zhenyang has been paying attention, and has the idea of ​​killing them when the market is good.

Facts did prove that he really thought too much.

Penguin is still the boy he once was, without any change.

Zhang Yida was not at all surprised by this result. To deal with Penguin, he had to start with the game and content, but it was also a tough battle.

Because Penguin will not stand there and call you, with an annual revenue of 3100 billion yuan and a net profit of 800 billion yuan, it is completely possible to have a money-burning war with Ruixiang.

Compared with financial resources, Ruixiang is much worse.

Zhang Yida also asked about the development of Tiantian Toutiao, Mai Ticket Xia, Ruixiang Pictures, Ruixiang Animation, Ruixiang Novels, and Ruixiang Sports.

He wasn't very worried about games and e-sports. The pig farm was shivering in the corner, and there was no room for further improvement in a short time.

In the animation sector, because of the acquisition of Station B and the investment in Kuaikan Manga, the shelf has basically been set up.

When the time is right, if Kuaikan manga is incorporated into the sharp direction system, it will basically be able to compete with Penguin animation.

The film industry is currently focusing on investment, and is also negotiating investment matters with several film and television production companies. It is similar to Penguin and Ahri, but entered the market a little later, has less influence, and has no investment masterpieces.

However, in a few days, "The Wandering Earth" will be released, and it should be able to feel a sense of presence.

The sports market is not big, and it mainly competes for competition copyrights. It can be regarded as an auxiliary for long videos.

Tiantian Toutiao, Buying Tickets and Ruixiang Novels are far behind, and can only be ranked in the second echelon.

(End of this chapter)