Winning the new financial era

Chapter 616 Popular content
A white Gulfstream private jet soars in the clouds at an altitude of [-] meters in the South China Sea.

Inside the plane, Zhang Yida was sitting on the sofa, bragging to Chen Rui who was sitting next to him about Ruixiang's various layouts in Southeast Asia, and the growth potential of long video streaming media in Southeast Asia.

Chen Rui nodded again and again, he is now completely on Zhang Yida's thief ship.

Station B is also completely tied up with Ruixiang, and both will prosper and all will suffer.

Just after the new year this year, Penguin sent a letter, asking Station B to stop live broadcasting games produced by Penguin, and editing and uploading long and short videos related to Penguin games is also not allowed.

Penguin didn't directly sue Station B to the court. It may be that Chen Rui's drunken scolding of Liu Zhiping played a certain role.

Even Xu Yi and Li Ni, who started the business together with Chen Rui, did not expect that the always gentle Emperor Rui has such a domineering side.

Although the relevant videos in the ghost animal area have been taken off the shelves, Chen Rui still left a very deep impression on the hundreds of millions of active users on station B.

In short, Penguin didn't know whether he was afraid that Chen Rui would curse again, or that the young man at station B would spit out his mouth, so the method was relatively mild.

Chen Rui didn't play tricks either, and asked Station B to send an announcement to users: We have not been authorized by Penguin, please don't live broadcast Penguin games, edit short videos of Penguin games, etc.

Not only to issue announcements, Station B has also set up a compliance content review team to review whether the content has anything to do with Penguin.

It is impossible to say that there is no impact at all. After all, "League of Legends" and "Glory of the King" are very popular, and users can't see the live broadcast on station B, so they can only go to Huya and Douyu.

On the contrary, fans of "PUBG Mobile" can only go to Station B to watch related live broadcasts.

The current content ecology of Penguin and Ruixiang is like this, showing a completely opposite situation.

Zhihu, Weibo, and official accounts are all discussing related topics during this period: whether Ruixiang can withstand the attack of Penguin, and even surpass Penguin's content ecology.

But Ari and Qiandu have been robbed a lot of the limelight and are rarely mentioned.

Penguin's content ecology is too strong, so far, only Ruixiang can fight against one or two, and no other company can do it.

Chen Rui heard Zhang Yida brag a few years ago: let station B go to sea.

At that time, I thought it was bragging, but I didn't expect that this awesomeness seemed to be realized.

"Southeast Asia seems to be deeply influenced by Hallyu culture, and Japanese comics are more popular here. We don't seem to have much advantage?"

Chen Rui heard Zhang Yida say a lot, and asked after drinking his saliva.

This is also one of the things he is most worried about. Chinese content is not as good as it used to be.

Even Bilibili itself purchases a lot of Dongying comics every year, and although Guoman has achieved certain results, there is still a big gap compared with Dongying comics that have been developed for decades overseas.

"You're right, but that's why we're doing these jobs.

If you don't take this step, you will always be stuck in the same place in the country. "

Zhang Yida still wants to do something for the rise of the cultural industry and the export of Chinese culture.

He continued: "Think about it, why can't Guoman get started? The development time is short, there are fewer employees, and the scale of the industry is not enough...

To put it bluntly, it's all about money.

If it can make money like mutual gold, it is estimated that there will be more practitioners, and it will develop in a more professional and refined direction.

This is true of any industry. Only when input and output are proportional can more capital and talents be attracted.

If Guoman goes abroad and is gradually accepted by foreigners, it will undoubtedly expand the market.

Earn more, practitioners can persevere in creating, ah?
Using love to generate electricity is not a long-term solution. "

Chen Rui felt that what Zhang Yida said was very good, and it also gave him a sense of accomplishment.

We have worked hard to develop the market, and in the future, Guoman entrepreneurs can also have more market revenue, which is undoubtedly promoting the development of the entire industry in a better direction.

It's not that Guoman has never been rich. Classic cartoons such as "Havoc in Heaven", "Little Tadpole Looking for Mom", "Black Cat Sheriff", "Calabash Brothers" and so on were produced by Shanghai Magic Film Studio decades ago. , Win prizes at home and abroad and get soft hands.

Even the predecessor of Modu Art Factory made an 1941-minute animated feature film "Princess Iron Fan" in 80. The "God of Manga" Osamu Tezuka in Japan watched this animation before he aspired to become Cartoonist's.

As for Dongying, it was not until 16 years later that it made its first animated feature film in its own country.

Hayao Miyazaki and Isao Takahata admire ink animations such as "The Iron Fan Princess" and "Little Tadpole Looking for Mom" ​​with all their admiration.

I think that only under the system of Red China, there will be such animation works with extremely high artistic level.

Later, Chinese animation stepped down from the altar, and Dongying comics and animation began to become gods.

When Chen Rui and Zhang Yida talked about the past glory of Chinese animation, they were also full of embarrassment.

Zhang Yida also misses "Gourd Baby" and "Black Cat Sheriff" that he watched when he was a child. There are no such classic Chinese cartoons anymore.

"For example, the Hallyu culture has begun to invade Europe and the United States. What about EXO and BTS are well-known in Europe and the United States."

Chen Rui said rather angrily, "Our country is dominated by traffic stars, and they read Arabic letters in a play."

Zhang Yida nodded, because money is too easy to earn, so he doesn't want to make progress, even the movies and TV series made in the 90s are not as good.

"However, costume dramas are still acceptable. Dramas such as "Scary Step by Step", "The Legend of Zhen Huan", and "Story of Yanxi Palace" are very popular in Southeast Asia.

There is also an adapted version in Vietnam..."

Zhang Yida really doesn't want to complain about the Vietnamese, the remake of the drama can shock people to death.

"This should be related to the early cultural exports of "Romance of the Three Kingdoms" and "Journey to the West."

Chen Rui said in a positive tone, "I heard that Vietnamese and Indonesian users may even be more familiar with Westward Journey and Three Kingdoms than domestic users.

This can be regarded as the predecessors planting trees, and the descendants enjoy the shade. "

Zhang Yida nodded, "I have already read the market research report sent by McKinsey, and Chinese costume dramas such as palace, cultivation, fantasy, and martial arts are popular in Southeast Asia.

Because Fuhua Tao is too sophisticated, the production price of Queen Fucha's phoenix robe in "Story of Yanxi Palace" is as high as 30 yuan, while "Langya Bang" has a total investment of 1.1 million yuan and almost completely restores ancient costumes, conveying to the people of Southeast Asia different from Japan and South Korea. European and American style of Chinese aesthetics.

In other words, it is the big investment that convinces others, not the storyline or anything else.

Korean idol dramas such as pet sweets and delicate Japanese emotional dramas are very popular in Southeast Asia, but Chinese idol dramas have received mediocre response. "

Zhang Yida never fights unprepared, so as early as last year, he asked McKinsey to collect and investigate the long-term video streaming market in Southeast Asia.

Although it is possible to cooperate with local content production companies, Zhang Yida wants to use Chinese dramas to spread throughout the Southeast Asian market and expand China's influence.

But this can only be figured out slowly, and one must understand where one's own strengths and weaknesses lie.

"By the way, Mr. Zhang, how many platforms are we building?"

Chen Rui is aware of Ruixiang's habits, and the products in the system are often paired with you.

Doushi and Kuaishou are a pair of CPs, Xiaohongshu and Pinduoduo, Rocket Video and Bilibili.

"Let's focus on cultivating one first, and wait until the market is clear. If there is a group of people who need to be subdivided, it will not be too late to split it."

Chen Rui nodded, that's fine, let's focus on big things first.

(End of this chapter)