Chapter 617
After arriving in Singapore, the plane did not stop at Changi Airport, but stopped at Seletar Airport, which is an airport that mainly receives private passenger jets.

Regardless of the small size of Singapore, the facilities are extremely rich and complete, otherwise it would not attract so many immigrants every year.

For example, Zhang Yida’s hometown, Zhang Yong, the chairman of Haidilao, immigrated to Singapore.

After Haidilao went public last year, the information about Zhang Yong's immigration was exposed. This big man is the richest man in Singapore with a net worth of US$138 billion.

In the words of netizens: The Chinese helped Singapore become the richest man, and Haidilao, which has been washed, has become a "foreign company"... Netizens have mixed opinions.

In addition, Liu Chang, the daughter of Liu Yonghao, the chairman of Xinwang Group, is also a Singaporean. Wall Street giant Rogers, Facebook co-founder Edward Saverin, etc. have also immigrated to Singapore.

It is understood that in Singapore, a "global legal tax haven", the maximum personal income tax is no more than 20%, the maximum corporate income tax is 17%, and there is no capital gains tax or inheritance tax.

If it was just for tax avoidance and no other reason, Zhang Yida felt that this group of people were too shallow-sighted, or extremely selfish.

After getting off the plane, Zhang Yida and his entourage boarded the convoy sent by the Grab Group and drove to the Grab headquarters.

Grab's US$3 million headquarters is still under construction and will not be officially completed until the end of 2020. At present, more than 3000 employees in the entire headquarters are still working in leased office buildings.

Chen Bingyao is a Malaysian, and he is very polite. He greeted Zhang Yida and his party downstairs in the office building early.

As the chairman of a unicorn with a valuation of more than 300 billion US dollars, he should not have done this, but he did it anyway.

Ruixiang holds 40% of Grab's shares and is the most important shareholder, none of them.

In addition, he also admired Zhang Yida, and every time he communicated with Zhang Yida, he always got some unexpected gains.

Standing alongside him is Makarim, the current CEO of Grab and the former CEO of GoJek.

After the merger of the two companies, according to the agreement, he will be the CEO of Grab Group.

The two warmly greeted them. After greeting Zhang Yida, they exchanged a few words with Chen Rui, Ma Jun, Zhang Lan and others, and greeted the group to enter the office building.

In a large conference room, Zhang Lan got up and played the PPT, showing the content strategy that Ruixiang intends to develop in Southeast Asia, including the complete content ecological chain of text-music-video-game.

Both Chen Bingyao and Makarim were listening carefully. This is a good opportunity for "Copy to China".

The entrepreneurial projects they have launched over the years have a deep Chinese imprint, and they have visited excellent mobile Internet startups in China more than once or twice.

Their goal is to become Ahri, Penguin, and Ruixiang in Southeast Asia!
In the case of Qiandu, because of the presence of Google, there is basically no chance.

"For example, the film and television drama adapted from the novel "Martial Arts World" will save a lot of copyright fees. Once the film and television drama becomes popular, it will contribute a big IP to the game, and the live broadcast of the game will also be completed on its own platform..."

Zhang Lan listed successful cases in China through a set of data charts.

This is the biggest conflict between Ruixiang and the penguin. Although there were people who robbed food in the past, they were not as threatening as Ruixiang.

In terms of novels and audio, Penguin is a well-deserved overlord, and Qiandu, Ahri, and Ruixiang are not enough to fight together.

In terms of games and videos, including short videos, Ruixiang is better than Ahri and Qiandu, which has become the number one problem of Penguin.

Even if Ruixiang wanted to acquire a small game studio like the giant bird Duoduo, Penguin would also come to block it.

Zhang Yida sat aside and gently rubbed the space between his brows. Currently, he seldom intervenes in the company's actual business.

More importantly, look at the development of Ruixiang from a strategic perspective.

For example, the war with Ahri and Penguin, the potential hidden dangers brought by geopolitical issues to overseas business, where will Ruixiang’s next [-] billion growth point be...etc.

After listening to Zhang Lan, Chen Bingyao also raised his own doubts very insightfully: "According to the successful experience of China's long video, Netflix, Disney+ and other international video streaming platforms, to attract users to pay, content quality is the top priority.

VIU currently focuses on Korean dramas, Japanese dramas, Indian dramas, etc., and cooperates with multinational premium content production companies, including HBO Asia, Korean KBS, MBC, SBS and other major TV stations.

How do we break this situation?Mainland China TV series?Or cooperate with local production companies?

If you choose to cooperate with Japanese and Korean production companies, you may drive up the price of the content. "

Zhang Yida knows about VIU, which is a streaming media platform owned by PCCW, and there is also VIU TV in Hong Kong.

Li Zekai also talked to him about the fact that the Li family's family fund served as the cornerstone investor when Ruixiang was listed.

But the world is impermanent, and the horoscope of investing in shares has not yet been written off, and it is about to become a competitor.

However, he is not worried that VIU and the Li Jiacheng family behind it will have any special ideas. The big deal is that the matter of buying shares will be dirty, and it is not an indispensable investment.

Zhang Lan explained to Chen Bingyao, "In recent years, Chinese costume TV dramas are still very popular among users in Southeast Asia, and most of them are adapted from online texts, and they are also suitable for launching game adaptations.

Cooperation with local production companies is also inevitable. It is impossible for Chinese content to flood the entire streaming media, and Chinese online dramas are not yet so invincible.

As for cooperating with production companies in South Korea and Japan, this will not be considered for the time being.

The market is so big, we also need to differentiate and compete for a period of time, and we don't need a bayonet to become popular. "

"The bayonet sees red?"

Chen Bingyao thought for a while, then asked with a smile, "Does this mean close combat? It's very vivid."

Although this guy is of Chinese descent in Malaysia, he can't speak Mandarin, but he can speak some Cantonese and simple Chinese culture.

Zhang Yida joked with a smile, "I think you can learn Chinese well, and you will definitely learn a lot from it."

Chen Bingyao smiled awkwardly, "In fact, I also received Chinese education when I was a child, and then I went to study abroad, so my level is a bit low.

But I will listen to your suggestion seriously and study Chinese well. "

Makarim didn't pay much attention to the jokes of the few of them, and just smiled in agreement.

Then he said with a straight face, “When I was still running GoJek, I thought about launching a streaming service.

The idea that Ruixiang put forward was exactly what I wanted.

According to a joint report released by Google, Temasek and Bain & Company, the industry output value of video, music, games, and online advertising in Southeast Asia will increase from US$2018 billion in 130 to US$2025 billion in 320.

This is undoubtedly a very large market, and it is also suitable for Grab to continue to expand its borders and consolidate its position as the largest Internet company in Southeast Asia.

That is, how should this cooperation be carried out?In other words, what does Grab need to do and what kind of obligations should it fulfill? "

Zhang Lan nodded, "Our idea is to jointly launch a streaming platform with Grab and Sharp, we hold 51% of the shares, and you hold 49% of the shares.

Sharp has always provided technical and content support, and Grab has provided support such as traffic and local public relations.

Of course, our Musical.ly, Resso and other applications will also provide traffic support for video streaming platforms. "

"Well!"

Makarim nodded, turned to look at Chen Bingyao, and asked the latter's opinion.

What opinion does Chen Bingyao have? Ruixiang has such a large body and is the largest shareholder of Grab.

He smiled and said: "I have no problem, let's settle it for now!"

Zhang Yida didn't interrupt the whole process, and the cooperation was negotiated so naturally.

Still, it was far from a success, and an alliance with Grab was only to be expected.

If we really want to gain a foothold in Southeast Asia, we still have to fight a lot of hard and tough battles.

(End of this chapter)

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