Winning the new financial era

Chapter 624 Industry Isolation
The staff of Pate Holdings pushed open the door of the conference room, Zhang Yida let his father go first, and he followed behind.

Walking into the meeting room, dozens of eyes cast on Zhang Qinghua, all curious about the father of the richest man.

Zhang Yida's family is a bit special, just the opposite of Wang Jianlin and his son.

Zhang Qinghua is usually very low-key, never accepting any interviews, only occasionally appearing in public, but never mentioning his son.

The little man also has his own survival wisdom. As a father, he is trying his best to avoid any trouble for his son.

Under the recommendation of Zhang Sanshi, Zhang Yida and his father shook hands with dozens of CEOs and chairman of the board who came to participate in the merger.

Then, under the witness of all parties, began to sign the agreement of intention to purchase.

Ruipeng and Biruiji are the two largest targets among the acquisition targets. After signing the agreement, their founders, Peng Yonghe and Xu Jiu, had an enthusiastic chat with Zhang Yida.

"Mr. Zhang, I am very happy and honored to be able to work with you."

Peng Yonghe said with a smile: "Rui Peng was established 15 years earlier than Pet Holdings, but its development speed lags far behind Pet Holdings.

Not only is the speed of opening new hospitals not slower than ours, but also pet e-commerce, medicine, and food are blooming.

Two years ago, someone said that there was a dominant killer in the pet track, but many people still didn't believe it.

Looking at the merged Petro Holdings Group, I believe they have nothing to say! "

Zhang Yida laughed, "Boss Peng is absurd, the development of Pet Holdings can reach a new level this time, thanks to your great help.

Now we are all shareholders of the company and partners fighting side by side, so we don't need to divide you and me anymore. "

After the merger is completed, Peng Yonghe will also become a shareholder of Petro Holdings holding nearly two points of shares, and will also serve as the president of the pet medical business group.

Therefore, he still wanted to establish a better relationship with Zhang Yida, the major shareholder and actual controller.

Bi Ruiji's Jiu Jiu had a lot to say to Zhang Yida, and seeing such a good opportunity, he couldn't help asking: "Mr. Zhang, I've always been curious about Dogford's growth secret.

Are short video ads and internet celebrity marketing really that powerful? "

In fact, Bi Ruiji has done a good job in domestic pet food. It focuses on the mid-to-high-end and first- and second-tier cities. It ranks among the top three in terms of sales on Taobao, and No. 4 is the Internet celebrity brand "Crazy Puppy".

In his previous life, Zhang Yida also dealt with this person. He knew that the other party was an overseas student who went abroad in 90. He was quick to accept new things. He also recruited Tmall’s top leader in the pet industry as CEO, which shows that the other party’s attitude towards online channels Pay attention to!
"What do you think of crazy puppies?"

Zhang Yida did not answer the question directly, but asked for a long time his opinion on this newly emerging internet celebrity brand.

"It's great. It's almost catching up with Patenet in terms of marketing, but it's still far behind in terms of capital and resources."

After a long pause, "Of course, this is just marketing, not quality control.

I heard that they also recruited a postdoctoral fellow from the Yale University School of Medicine as the chief scientist. It seems that they attach great importance to the development of new products.

Didn't they just get 3 million yuan in financing from Fuxing Group recently?Counting last year's A round of 1 million, it has raised 4 million in one year.

Of course, this is incomparable to Pate Holdings, which is enough to envy us colleagues. "

Zhang Yida nodded, "That's right, more and more young people keep dogs and cats, and even "stroking cats" has become a subculture.

In order to reach and impress this part of the young people who are called Internet natives, the channel of brand advertising is very important, and the creativity and form of advertising are also very important.

The most important thing is the point you just mentioned, quality control!

If the quality control is not done well, it will be disastrous!

The Internet and online advertising are also a double-edged sword. Good word of mouth leads to faster natural fermentation.

If there is any food safety issue, the speed of spread is also very fast, and the degree of damage to the brand is simply difficult to measure.

Dogford's profit margin has not been high. On the one hand, a lot of funds are used for marketing and advertising, and on the other hand, it is the cost.

We have a heart to build an evergreen foundation, so naturally we will not covet the small profits in front of us.

And those who are greedy for small profits will eventually lose the watermelon and pick up the sesame seeds. "

Jiu Jiu nodded lightly, "I've been taught, Dogford has been focusing on the line since its establishment.

But we rely too much on offline dealers, and we don't pay enough attention to brand building and communication. "

"It doesn't matter. After you become the president of the pet food business group, you can go to Dogford to do more research, and you will find a lot of unexpected gains."

For a long time after the merger, the Pater Holding Group accounted for less than 1% of the shares, only about 0.9%.

But he is also an experienced veteran in the industry. Zhang Yida did not promote his father as the president, but chose to appoint him for a long time. He also felt that his father was more suitable to be a symbolic chairman than to be the president of the business group. .

And Zhang Qinghua didn't have any more pursuits in his career, and he was very satisfied with just guarding the Dogford production factory that he had built by himself.

"Pet Industry Alliance?"

For a long time, I watched the dynamics sent by a friend in the pet circle in the circle of friends on the mobile phone, and muttered softly.

Looking at the photos, there are quite a few big names, including Guo Kuangchang of Fuxing Capital, Cui Jia, CEO of Crazy Puppy, and Li Shoujun, CEO of Ruipai...

"You saw it too?" Peng Yonghe asked for a long time.

Peng Yonghe continued to search the circle of friends and found that more than a dozen or 20 friends from the pet circle had attended the meeting and shared photos of the scene.

The more he looked at it, the more he felt something was wrong, why didn't he invite himself?

Is Rui Peng not qualified?As an existence second only to Gao Ling in the pet medical field, he didn't even invite himself. What does it mean?
Zhang Yida saw that the faces of the two were not right, and asked, "Is something wrong?"

The two handed the phone to Zhang Yida and asked him to take a look.

"Pet medical services include Ruipai and Aibel, pet e-commerce companies include Boqi.com and E-Pet Mall, and pet food companies include Crazy Puppy, McFuddy, Navic...

There are also Guangdian Capital, Fuxing Capital, listed companies Rip Biology, Zhongchong, Petty, Xinwang Group's grandson Maoning Chongkong, joint-stock companies Lechong, Chongkong Innovation..."

Zhang Yida looked at the photos carefully, and there were ten or twenty big brands that he knew a little about.

Looking at the densely packed brand logos on the sign-in wall, there are probably hundreds of companies participating.

So many people gathered together, what do you want to do?
"You haven't received the invitation yet?"

Zhang Yida narrowed his eyes slightly and asked aloud.

Both of them shook their heads. They wouldn't be so surprised if they received the invitation letter.

Zhang Sanshi and Shen Beipeng walked over with dark faces at this moment.

"Fuxing Capital, Xinwang Group, Ruipai and the others joined forces to form a pet industry alliance."

Zhang Sanshi's face was heavy, "On the forum, they said some very bad things.

It is said that some people want to be the monopoly of the industry and the sinner of the industry, and call on the enterprises participating in the conference to unite to seek a chance for themselves and the industry. "

Shen Beipeng said coldly: "We just signed the intention to purchase the agreement, and they came here.

Although no names were named, there is no doubt that they are definitely aimed at us. "

Peng Yonghe and Jiu Jiu frowned. Is this trying to isolate Pate Holdings?
They turned to look at Zhang Yida, wanting to hear what the richest man could do to break the situation.

(End of this chapter)