Winning the new financial era

Chapter 625 Countermeasures
"Pate Holdings will be a self-sufficient small kingdom once the integration is completed.

We can produce medicine and food by ourselves, and then sell them in pet malls or offline hospitals.

Pate.com is the largest pet vertical e-commerce company in the country, and Pate Hospital also has more than 1500 companies, making it the largest chain medical institution for pets in the country.

These two channels are the two largest sales channels for pet food, supplies, and medicine.

The profits we earn from food and medicine can support the development of e-commerce and hospitals.

If things go on like this, it will inevitably suppress the living space of others. "

Zhang Yida looked relaxed, "I'm not surprised that they formed an alliance to deal with us.

Uniting the weak against the strong has existed since ancient times, so don't be too nervous. "

Seeing Zhang Yida so calm, Zhang Sanshi gradually let go of his hanging heart.

"This group of people is aggressive, and there must be follow-up actions. We still have to be careful."

After speaking, Zhang Sanshi looked at the scene, and the intent to purchase agreement was almost signed.

Some CEOs gathered in groups of three or four, discussing in low voices, and could hear key words such as "pet industry alliance" and "isolation".

Shen Beipeng also noticed this scene, frowned and said: "It's not enough to be on guard, it's better to take the initiative to attack."

Peng Yonghe and Xu Jiu had heard about the aggressiveness of this venture capital king for a long time, it seems that the rumors are true!
There was no time to hold a celebration banquet, Zhang Yida directly called the company executives such as the presidents and CEOs of the four major business groups, as well as Zhang Sanshi, Shen Beipeng and other shareholders to hold a meeting together.

At the meeting, Zhang Yida went straight to the point: "Let's talk about it. From what direction is this so-called alliance most likely to attack us?"

Lu Fenghai said with a sinking face: "I have already inquired about it. They plan to remove some pet food vendors and pharmaceutical vendors from our shopping malls and hospitals."

"Will these people be willing?"

Zhang Sanshi frowned, "This is clearly pushing out the money that could have been put in your pocket. Our e-commerce traffic is not inferior to Taobao, Tmall, and Goudong's pet sector.

Who doesn't want to download Petnet App now?

On Patenet, there is a learning section to teach you how to keep pets;
There is a medical section that provides online consultation;

There is a pet dating section, through text, pictures, and short videos to exchange pet experience;

There are also O2O services, providing intra-city delivery of medical drugs and pet food..."

Zhang Yida smiled, Pete.com is developing more and more in the direction of content e-commerce, and has many similarities with Xiaohongshu.

O2O service is also a highlight of Patenet. In the past, it only provided functions such as online ordering and in-store service.

Now the delivery function has been added. The offline outlets of Pater Hospital are warehouses. There are [-] to [-] hospitals in a big city. Users who live in urban areas can find Pater Hospital within a few kilometers.

Users only need to place an order on Patenet, and within one or two hours, the delivery brother will deliver the pet food and medicine to the home.

This service is a savior for many lazy friends.

As long as the delivery is fast and money is not an issue, it is no different from ordering takeout.

However, due to the small number of Pater hospitals earlier, many cities have not yet settled in, or the number of settled in is too small, and users in some cities cannot enjoy this service.

If the more than 1200 acquired hospitals are well integrated, the O2O service of Petro Holdings can definitely reach a new level.

Shen Beipeng interjected: "This is just a slogan of their loose alliance, there are hundreds of companies, each with their own little ones, how can they be of one mind.

Let's put some benefits out, win over a group, attack a group, and neutralize a group, which can definitely divide their loose alliance. "

"What we can give, Boqi.com, E Pet Mall, and Ruipai Pet Hospital can also give."

Lu Fenghai said, "It's not about boosting other people's aspirations and destroying my prestige.

It's that they are united, they are very powerful, and there will definitely be a fierce battle with us. "

Zhang Yida thought for a while, and it must be Patenet that was most affected by the fight. Other sectors are fine, and they don't rely too much on external partners.

It is certainly impossible for an e-commerce platform to rely solely on a few pet food brands such as Dogford, Junbao, Bi Ruiji, etc., otherwise it would not be called an e-commerce platform, but an online store for its own products.

"Are there any brands that haven't joined that pet alliance?"

Zhang Yida asked Lu Fenghai.

"Yes, and there are quite a few."

Speaking of this, Lu Fenghai showed a rare smile, "Some of the content of their meeting was disclosed to us by several suppliers who have a good relationship with us.

They said that they just want to make money down-to-earth and don't want to stand in line. "

"Tmall and Goudong also chose one of the two, and Goudong sued Tmall.

The "E-Commerce Law", which was just introduced this year, clearly stipulates that e-commerce platforms cannot abuse their market advantages to force merchants to choose between the two.

This not only violates the market economy concept of fair competition, but also violates the concept of openness and sharing of the Internet. "

After a long time, I expressed my opinion, "I have also opened stores on Tmall and Goudong before, and I have a personal experience of choosing one from the other.

The little traffic of Boqi.com and E-Chong Mall is not qualified to choose one or the other. It is almost the same for Tmall and Goudonglai. "

Lu Fenghai reminded, "Ari's people also attended the meeting, and the rise of Patenet has moved their cake after all."

Nodding for a long time, "That's a problem. But choosing one from the other should not be possible on the surface.

Secretly, they will definitely compete for preferential policies such as traffic support and advertising support, so as to attract brand owners to choose which platform to invest more resources on.

Patenet has self-operated business and B2C business. Advertising is an important source of revenue. It is impossible to give up this market.

It's just that compared with Ahri, our traffic and volume are not dominant. "

Zhang Yida said: "It doesn't matter whether they really choose one or the other, or they secretly make trouble.

We don't have to be in a hurry to clean up the brands that haven't joined that bullshit alliance and get a wave of traffic support.

We also set an example and let these little smart ghosts taste the sweetness.

The game between big companies has nothing to do with small and medium-sized brands. They see that there are benefits, so they naturally know how to choose.

Wanting to isolate us is just their wishful thinking.

For some small and medium-sized companies, how much will they lose in a year if they do not sell on Pate.com?Is Ahri paying the bill?Or Xinwang Group, Fuxing Capital? "

Zhang Yida said this very confidently. Patenet has a GMV of more than 200 billion a year, and the actual transaction volume is more than 100 billion after removing returns and order cancellations.

The proportion of self-operated business is less than 20%, and the other 80% are sold by other brands.

Petnet is a platform, and it will not say that it only promotes its own products and eats alone. If it does this, Petnet will not be able to go where it is today.

I'm afraid that the bosses of some small and medium-sized companies will be limped by the pet alliance. I really think that Petnet will flood the entire e-commerce platform with its products and not give them a way out.

Lu Fenghai also roughly understood Zhang Yida's thinking, nodded and said: "I understand, if some brand merchants withdraw their stores, we will pass the traffic to other brand merchants.

Larger brands also have annual sales of over [-] million yuan on our platform, and they are also operating on Taobao, Tmall, and Goudong.

I don't believe that they have withdrawn from us. They can sell 1 million more products through Taobao and Boqi.com and their several vertical e-commerce companies. "

Hearing what Zhang Yida said, Lu Fenghai thought a lot, and his own company was established.

It is true that there are losses in fighting against several large platforms, but the most seriously injured are these small and medium-sized manufacturers.

These small bosses are not stupid, they are all masters who don't see rabbits and don't spread eagles. If Ari and Boqiwang don't bring out something that is enough to impress them, they may not come to stab Petewang in the back.

But preparations still need to be done, just in case.

"If, I mean if, all the brand owners withdraw their stores and run away."

Zhang Sanshi thought about it, and felt that it was unrealistic to run away completely, so he said: Or maybe half of them ran away, how much impact would it have on us? "

(End of this chapter)