Winning the new financial era

Chapter 626 See Tricks and Tricks
"Theoretically speaking, some users are used to buying a certain brand of dog food and cat food.

However, if we find that the brand is no longer in our store, we may look for alternatives, or we may go to Taobao and Tmall to buy it, which will cause the loss of users and the decline of orders. "

Zhang Yida analyzed, "But we are different from ordinary e-commerce companies. We have been cultivating KOLs in the pet industry, and they are planting grass for ordinary users.

Some brands have left, and we can also cultivate new brands to fill the blank market.

Perhaps this filling will take time and will cause a short-term decline in our performance, but it will definitely not kill us.

What's more, in addition to e-commerce, Patenet also has multiple sections such as online consultation, pet dating, sharing, education, etc., which will attract and retain users. "

Zhang Sanshi nodded, expressing his understanding, he was afraid that the enemy would spend a lot of money at once and severely damage Petnet.

……

Within a few days, vertical e-commerce companies such as Ari and Boqi.com made their move.

For pet food and supplies sellers who choose them as exclusive sales platforms, traffic support is provided, and a certain amount of search weight is given a certain tilt.

At the same time, Fuxing Capital invested in Ruipai Pet Hospital and Boqi.com, and also brought together the two companies to cooperate, launch O2O services, and deliver medicine and food in the same city.

This is nothing more than plagiarizing and imitating Patenet and Pate Hospital.

Coupled with the crazy puppies it invested in, Renaissance Capital has gathered hospitals, food, and e-commerce. Compared with Pate Holdings, it is only one medicine away.

Guo Kuangchang and Jack Ma have a good relationship, and they also let Ruipai Pet Hospital put it on Koubei, and reached a cooperation with Ele.me.

Some sellers who are not very good at Pete.com believed in their evil and joined vertical e-commerce companies such as Ari or Boqi.com.

After joining, Ari and Boqii.com also fulfilled their promises, giving traffic a tilt, and the business of the store was very good, better than that at Pate.com.

However, sellers with an annual sales volume of tens of millions on Petnet hesitated, did not dare to leave Petnet, and were still on the sidelines.

Sellers with an annual sales volume of over [-] million directly take the meeting of the Pet Alliance seriously, and they have stores on various e-commerce platforms such as Ari, Pate.com, and Boqi.com.

The business of each store is good, so naturally it is impossible to give up any one.

Ari and Boqi.com didn't drive people away, after all, there was no reason to push the business out.

Fuxing Capital was in a hurry and ran around trying to convince these bosses.

These bosses also practice Tai Chi, inferring that they need to convene a board meeting or discuss with shareholders.

What's more, they asked Fuxing Capital to invest in them, and then they closed the store of Pate.com and devoted themselves to Boss Guo.

Naturally, it is impossible for Renaissance Capital to agree to this condition. With so many companies, how much money does Renaissance Capital have to spend?
Among the hundreds of companies that participated in the inaugural meeting of the Pet Alliance that day, except for some companies that did not cooperate with Pet Holdings and were willing to gather under Boss Guo's command, few other companies were really willing to tear themselves apart with Pet Holdings.

In particular, when they discovered that businesses that did not join the pet alliance were supported by petnet traffic.

I cursed in my heart, feeling that this time I lost a lot.

As a result, some companies clamored to withdraw from the alliance, and at the same time called the senior management of Pet Holdings and invited them to dinner, expressing that they supported Pet Holdings.

There are all kinds of beings, nothing more than this.

The Pet Alliance has engaged in such a big battle, but in the end it only poached a group of small and medium-sized sellers, which did not hurt the foundation of Petnet at all.

Afterwards, Boss Guo and several alliance initiators also admitted at the summary meeting that they had underestimated the influence of Pate Holdings.

This company has already taken root deeply in the industry, and a small move can really not shake the position of the other party.

If it is really necessary to shake Pet Holdings, it is not impossible, and it requires a lot of money.

Invest in brand owners, or spend money to help brand owners bear the loss of withdrawing stores from Patenet.

But to do so, the investment is too great.

Boqi.com can’t handle so many sellers, and a large part may even flow into the Ari system.

Ari was naturally unwilling to pay the money.

For Ari, the only thing related to the pet market is an e-commerce company.

No matter how well Petnet is doing, it cannot monopolize the pet e-commerce track.

On the contrary, Pet Holdings is getting stronger and stronger, and the players who are tightening their necks are Fuxing Capital and Xinwang Group, which have made heavy bets in the pet market.

If Fuxing Capital and Xinwang Group are willing to spend money to poach sellers from Patenet, Ari is happy to see the success, and can also provide a little advertising traffic.

As for the others, Ari is not being taken advantage of.

The big allies have schemes against each other, and the small allies are even more sloppy. Boss Guo, the initiator of the alliance, is a little bit overwhelmed.

They also spent a lot of money, and Boss Guo was naturally unwilling to let Pet Holdings continue to dominate the entire track, while they could only eat leftovers on the sidelines.

But there are only two paths before Boss Guo, one is to stop the loss and admit defeat, and forget about eating leftovers.

The other one is to continue to bet, place heavy bets, and make a big fight with Pet Holdings.

Standing behind Pate Holdings are Zhang Yida, Gaoling Capital, and Heishan Capital, which makes Boss Guo feel a little guilty, as he is far behind in terms of financial resources.

Boss Guo was still unwilling to admit defeat, and was going to find some allies in entrepreneurial clubs such as Taishan Club and Jiangnan Club.

When everyone gathers firewood, the flames are high, and at the same time, it can also reduce some of the investment risks he personally bears.

……

Zhang Yida thought that the consortium headed by Fuxing Capital would launch some big move, but in the end, it made a small fuss, which made everyone falsely alarmed.

Including Zhang Sanshi and Shen Beipeng were also a little surprised. After a long time, they didn't even spend any real money. Who will work for you?
In fact, the money was still spent, but it was only invested in high-quality targets such as Crazy Puppy, Boqi.com, and Ruipai Hospital.

This naturally makes the following small and medium-sized enterprises lack motivation and are unwilling to be used as guns.

The integration work of Petro Holdings is also being carried out one after another, and the difficulty is mainly concentrated in the medical business group.

There are more than 1500 pet hospitals, more than 1000 legal person enterprises, and more than a dozen brands.

With so many hospitals and nearly 2 employees, Pet Holdings intends to manage them through the model of headquarters functional departments plus regional operation departments.

Among them, ten functional departments are planned to be set up at the headquarters, including finance department, legal department, administration and human resources, marketing, training institute, investment development, beauty sales, information technology, medical technology and expert committee;

The regional operation department plans to set up seven regions in East China, Dawan, North China, Northeast China, Central China, West China, and South China.

In order to maximize the effect of scale and prevent large-scale corruption in lower-level hospitals, Petro Holdings has also established a supply chain department, which is responsible for all procurement needs and warehousing supply support of the group, and conducts procurement in a centralized, transparent and large-scale manner.

In addition, Pate Holdings integrates Weite International Veterinary College, Midland Continental Advanced Veterinary College, Zhiyue University and Bayside Entrepreneurship University under the group, and intends to establish an education and training department.

It not only conducts pet professional medical education for veterinary professionals, but also provides pet grooming professional education, pet industry business education, and recruits external students, contributing a new revenue to Pet Holdings.

In addition, the medical business group also plans to set up a team of hundreds of people to be responsible for the group's informatization construction, build a unified IT system, and develop cutting-edge technologies such as big data and AI medical care.

(End of this chapter)