Winning the new financial era

Chapter 638
"The method you said is good!"

Zhang Yida also feels that Resso is developing too slowly, at least compared to Musical.ly.

In the content sector, what Ruixiang lacks the most is music puzzles.

Penguin monopolized the music copyrights of the three major music records in mainland China, so Ruixiang had to go overseas to find a way out.

But now Resso is not ranked well overseas, which really affects Ruixiang’s content ecological closed loop, and its listing will also affect its valuation.

Mayer started out in digital media, and is very familiar with the development theory of video and music streaming media. At this time, when he analyzed it with Zhang Yida, it was eloquent.

"Musical.ly has a great market among young people in Europe and the United States. If we spend a lot of money to invest in the European and American markets, such as launching a monthly experience card.

After the experience expires, let the user share and invite 5 friends, and we will give him a monthly subscription membership for one month.

At the same time, we designed an invitation event page, so that every Resso user can share to their own Musical.ly in the form of a short video.

Through this kind of viral marketing, all Musical.ly users have been washed and developed into our registered users.

As for attracting users to pay..."

Mayer squeezed her chin, thought for a while, and said: "I suggest that you can learn from Dou+ in the Chinese market, buy a music membership, and give a free video heating.

In order to allow more people to see the short videos I made, I believe that many people will not hesitate to buy a membership for only 10 dollars or 10 euros. "

Zhang Yida pondered for a while and said, "What if there are tens of millions of paid users?
Isn't everyone the same again?From 10 exposures to 1000 collective exposures?
This won't work, doing it like this will have an impact on the background algorithm recommendation. "

Mayer laughed, "Boss, I know what you're worried about.

In fact, there is no need to worry. As long as we strictly control the quantity and the data parameters in it, not only will it not affect the ecology of the platform, but it may also drive the popularity of Dou+ payment.

For example, if you buy a one-year membership, we will give away 1 impressions for one broadcast, and the one-month membership will only have 800 or 1000 impressions.

When the number of paying users increases, we will distribute membership benefits to users in other forms, such as video stickers, props, etc. that need to be paid for.

In short, there are many ways, the most urgent thing is to increase the number of paying users first, isn't it? "

Zhang Yida patted his head and gave Meyer a look. There are a lot of tricks!

Seeing that Zhang Yida was silent, Mayer continued: "Isn't Rocket TV already registered in Malaysia? We let it form a joint membership with Resso.

There is also Wuxia World, a Chinese online novel website that is also very popular. If there are any high-quality novels emerging, they can also be popular searches on Musical.ly.

At the same time, we can also let Resso engage in joint membership!
At present, the Musical.ly account system and the world of martial arts are connected. We can recommend some Chinese-style music to novel readers who watch videos, so as to attract them to download Resso.

Resso can also launch audio novels, which can not only attract online readers, but also convert some music users into novel readers.

Also, don't forget about our game segment, "PUBG Mobile", "Sword and Crusade" and "Awakening of Nations" are all very popular games overseas.

We can send music membership packages to game recharge players, or hold some joint activities...

Grab in Southeast Asia, Toss in South Korea, PayPay in Japan, BBPay in India, Pakistan, Bangladesh, Transsion Holdings in Africa...

The power of these partners can be used to help us promote Resso as a music streaming application. "

Zhang Yida gasped, not saying how amazing Mayer's proposal was.

Unknowingly, so many of Ruixiang's products have gone overseas and formed an ecology.

Long and short videos, games, online articles, music, the content ecology has begun to take shape.

In addition, Ruixiang has also invested in and participated in dozens of overseas unicorns or e-wallet companies, all of which have good cooperative relations.

After these forces are integrated, even better than Ahri and Penguin overseas.

Because the two giants lack a flagship product to build a content ecosystem, Sharp has Musical.ly.

"These are some immature thoughts of mine, what do you think, Boss?" Mayer asked with a smile.

Zhang Yida nodded in satisfaction, "You have just joined the job, and you know so much about Ruixiang's ecology and investment landscape, you have worked hard!"

Mayer laughed, "How can you work well if you don't even know your own company?"

……

Pin Duo Duo is on the headlines again!
The four major new energy vehicles Tesla, Weilan, Ideal, and Xiaopeng have joined Pinduoduo’s [-] billion subsidy plan, and will launch a ten-thousand-person group event, and the purchase of a car will be reduced by [-]!
Many car buyers who want to buy new energy vehicles have come to Pinduoduo.

This group of people is mainly middle-class, and they are more pursuing the quality of life. They have always looked down on the very low Pinduoduo, thinking that it is all inferior products.

Pinduoduo first subsidized home appliances and mobile phones, and now cars are subsidized again. The price butcher is in the end!

Some heavy users of Pinduoduo yelled "I fight for power". Usually, they send some "pin passwords" to Moments or send them to friends to help bargain, but they are often despised.

Now they are very happy, don't they look down on Pinduoduo, which sells low-end products?People are now selling new energy vehicles worth hundreds of thousands.

There are also some users who have never bought anything on Pinduoduo and do not believe that Pinduoduo will spend such a large amount of money. 4 cars from 4 brands, that is, a living subsidy of 8 million yuan.

For 4 high-quality customers, is it worth it?
Moreover, these users may only register for Pinduoduo to buy a car once, and continue to buy Goudong and Tmall in the future. Isn’t Pinduoduo a free subsidy?
This group of people helped Pinduoduo to calculate various accounts, and posted them on major social platforms, which aroused heated discussions among netizens.

Those who don’t need to buy a car will watch the fun, no matter how much the subsidy is, or whether it is a fake or not, it doesn’t matter to them.

The self-media also came to join in the fun. It was said that Yanhuang Investment invested in the four major new energy vehicles, and Zhang Yida is the shareholder, so it must be a genuine product.

Some users who just bought the four major new energy vehicles quit!

I just bought a car on the front foot, and you will drop [-] yuan on the back foot!
no!To return the car, or refund the difference.

Some people have found the offline direct sales or dealership stores of the four major new energy vehicles, and they are bound to ask for an explanation.

Distributors and directly-operated stores could not withstand the pressure and called the headquarters one after another.

At the same time, the online accounts of the four major new energy vehicles have also received a large number of private messages and messages. Some asked for explanations after buying the car, and some asked whether Pinduoduo has cooperation with you, whether the car is genuine, and so on.

The four major new energy vehicles have remained silent and have not responded to the outside world.

　Thank you for the 1 point reward from Xuehai Wuya Shuhai Boundless book friends!A new chapter will be added tomorrow!
　　
　
(End of this chapter)