Winning the new financial era

Chapter 639 Official Flagship Store

"Musk, Tesla's sales on Pinduoduo have brought us a lot of trouble and negativity."

Looking at the projection of Musk on the curtain wall, Zhu Xiaotong, president of Tesla Greater China, reported with a headache.

"Isn't Pinduoduo the second largest e-commerce website in China? How can there be negatives?"

Musk is a little confused. Could it be that Zhang Yida did some tricks without telling himself?

"In terms of annual active users, Pinduoduo has more than 4 million, which is indeed more than Goudong with more than 3 million.

However, in terms of GMV, valuation/market value, revenue, and profitability, Goudong is stronger than Pinduoduo. "

Zhu Xiaotong sighed, "Before the cooperation, I reminded you that Pinduoduo's reputation is not very good, and it likes to engage in price reduction activities that damage the brand image."

Musk is a little embarrassed, have you reminded me like this?He doesn't seem to remember, or ignore.

In his opinion, Zhang Yida is also a shareholder and a super rich man, so what's wrong with cooperating to sell a car?

Musk asked Zhu Xiaotong to explain what happened in detail.

After listening, Musk rubbed his forehead, what the hell...shouldn't sell the car to Pinduoduo at the group price.

Originally, Musk wanted Zhu Xiaotong to directly open Tesla’s official flagship store on Pinduoduo, but the latter stopped him.

Zhu Xiaotong didn't want to offend Zhang Yida, so he simply told Musk about the disadvantages of Pinduoduo, and then asked the big boss to make a decision, but Musk didn't care much.

So Zhu Xiaotong suggested not to open an online store on Pinduoduo, but to cooperate to see the sales and follow-up situation, and Musk adopted it.

Now, as expected, Pinduoduo is still stubborn and continues to do things.

"Musk, we only received 1000 subscriptions from Pinduoduo, and the follow-up cooperation of 9000 vehicles should be forgotten?"

Zhu Xiaotong suggested that, in his opinion, Pinduoduo’s way of playing is too low-level for Tesla, and it will also bring troubles to the sales work of other online channels.

Different from the 4S store sales model adopted by traditional car companies, Tesla adopts a direct sales model. Under this model, all models are priced uniformly across the country in the Chinese market.

Pinduoduo's doing this is destroying Tesla's pricing system and at the same time making some car buyers expect price cuts.

I originally wanted to buy a car, but I don't buy it now, and I want to wait for the price to drop.

Musk listened carefully to Zhu Xiaotong's analysis and fully realized the seriousness of the matter.

China is the second largest sales market after the United States. Zhang Yida's doing this is simply messing around!
"Then tell me, what should I do now?"

Musk believes that Zhu Xiaotong understands China's national conditions better, and also understands Pinduoduo better, so he intends to ask Zhu Xiaotong to come up with an idea.

"Let Pinduoduo quickly sell 1000 cars to end the event. Although this is a bit negative, everyone will forget it after a while.

Or, ask Pinduoduo to stop subsidies and sell cars at our company's official uniform price.

But if you do this, no one will take the risk of fakes to buy a car without any price advantage. "

Zhu Xiaotong thought for a while, and then said: "There is a third plan, which is to blame Pinduoduo, saying that they bought 1 cars at the official price, and the e-commerce platform spends money to subsidize consumers.

However, an additional condition has to be added, asking Pinduoduo to pay for the purchase of the other 9000 cars quickly.

At the same time, don't give them discounts, let's see if they still pay subsidies. "

Although Musk also wants to get hundreds of millions of dollars in sales at one time, he dare not bet, what if Zhang Yida continues to subsidize it?

This continues to hang the appetite of consumers, and his Pinduoduo e-commerce platform has attracted more attention. Tesla's official sales may be in dismal business.

"Okay, I know how to deal with it."

Zhu Xiaotong wanted to ask the big boss which solution he chose, but since Musk didn't say it directly, it's not easy for him as a subordinate to ask.

After hanging up the phone, Musk smoked a cigarette and thought about how to communicate with Zhang Yida before making a call.

"Man, I heard you made a big news in China?"

Once the call was connected, Musk went straight to the point.

Zhang Yida had already guessed that Musk would call, but he didn't expect that the other party would not get angry.

According to his understanding of Musk, this is a big mouth, thinking about what to say, even if he quarreled with Musk on the phone, he would not be surprised.

"Hey, what big news, my e-commerce website has always been like this. 365 days of 360 days a year are the domestic front page headlines, and 5 days are my headlines."

Musk originally called to Xingshi to inquire about the crime, but he couldn't help being amused at this time.

He smiled and asked, "I have a deep understanding of your e-commerce website. It has been established for four years, has it made a profit?"

Zhang Yida replied, "Tesla has been established for 16 years, is it profitable?"

Musk was not angry, and replied arrogantly: "Tesla burned all the money, but all of it was spent on scientific research and building factories, which will form Tesla's technical barriers.

And you all burned on user subsidies, what did you get in exchange?User thanks? "

Zhang Yida was unhappy when he heard this, and Musk didn't understand Pinduoduo at all.

Zhang Yida said: "Our joint factory model focuses on daily necessities and agricultural products, and the unit price is too low, which leads users to think that our platform only sells low-end products.

If we want to become an e-commerce platform comparable to Ali and Amazon, we must increase the unit price of customers and attract high-end users.

We burn money, and what we burn is the "user mind", so that users can get rid of the deep-rooted and outdated cognition of our platform. "

When Zhang Yida said this, Musk understood a lot.

To understand it simply, it means that you look like a nouveau riche and want to join the upper class!
Do a few big things, such as marrying Bai Fumei, to increase your status.

And this Bai Fumei is a high-priced product like Tesla.

Once you can sell high-priced products, over time, everyone will gradually feel that this platform is very reliable, whether you are buying products, waiting to see, or hearing about it.

After all, things worth hundreds of thousands of dollars are genuine products, so it shouldn’t be a problem to buy a few hundred or a few thousand dollars.

"Okay, I understand, and I agree with your model."

Musk paused, "Now let's talk about the fact that subsidies hurt Tesla's pricing!"

Zhang Yida laughed, "I'm not making money to help Tesla increase sales. I'm also a shareholder of Tesla, how could I harm it."

"Okay, okay, let's not say these polite words."

Musk didn't believe Zhang Yida's nonsense, which showed that Tesla was taken advantage of by Pinduoduo this time.

"Three options..."

Musk recounted the three suggestions Zhu Xiaotong gave him.

Zhang Yida frowned after hearing this.

Whether it is selling 1000 cars within a month, and then stopping cooperation; or stopping subsidies, the official uniform price sells cars;
Or the official uniform price sells the remaining 9000 cars to himself, making himself a fool.

None of these plans satisfied him!
"Is there any other plan?" Zhang Yida asked.

"No, there are only three, you choose one."

After thinking about it for a while, Zhang Yida said, "Then choose the third option, but you can't pay the full amount at once. I will pay you 500 cars every month and help you sell the remaining 18 cars in 9000 months."

Hearing this, Musk smiled, and as expected, Zhang Yida wanted to carry out the subsidy to the end.

I will never agree. Although I can sell 500 more cars every month through Pinduoduo, the invisible loss is even greater.

"I thought of a fourth plan, Tesla will go to Pinduoduo to open an official flagship store!"

Since Pinduoduo wants to break through the existing limitations, Musk decided to help Zhang Yida, and at the same time resolve the embarrassing problem caused by subsidies.

As for whether Pinduoduo is too low, lowering Tesla's compulsion.

These are not important to Musk!
Because every car owner who buys a car through Pinduoduo is delivered to the other party by Tesla himself, so there will be no problems.

As for whether it can be sold or not?

I have given Pinduoduo the first official flagship store on a third-party platform, so Zhang Yida has to say something!

(End of this chapter)