Happy Shennong

Chapter 321 Establishing Your Own Brand

Linley came to Longteng this time for a total of six purposes.Four have been reached so far, with two more to come.One is to inspect the market and want to select one or two new varieties with high profits for planting.The second is to find a seller for Dendrobium officinale, otherwise the Dendrobium officinale in Shennong Pagoda will be wasted.

Now that Hong Ying took the initiative to ask, he took the opportunity to express the question in his heart: "Mr. Hong, at present, the planting of new vegetables is on the right track. Next, I want to broaden my thinking and plant more crops. But I don't know much about the catering industry, so I would like to ask, besides La Bonnnot potatoes, are there any other ingredients with higher profit?"

"That's a lot." Speaking of his old profession, Hong Ying talked eloquently, "Abalone, sea cucumber, oxtail, foie gras, caviar, matsutake, Hericium erinaceus, shark's fin, truffle, etc. are all world-class. All of the high-end ingredients are expensive. However, you can’t raise seafood. Some can only be produced naturally and cannot be artificially cultivated, and the process of planting and breeding some ingredients is very troublesome and long. You must also can not stand it."

"So, there are no high-value crops suitable for me?"

"I actually think you don't have to go after the high-value crops that already exist."

"Old Hong, what do you mean?"

Hong Ying put down his teacup and said slowly: "Xiao Lei, if you can grow vegetables so well and turn them into new types of vegetables with high profits, then you can also transform other things according to your method. For example, you The planted Dendrobium candidum can be called new-type Dendrobium officinale. If you plant other things, such as ginseng, you can breed a new type of ginseng. By analogy, your choices are still very rich. In short, I want you to Build your own brand. You lead the market, not you follow the market.”

"Build your own brand?"

When Linley heard these words, his heart trembled.

Hong Ying said that's right, before that, he really didn't have any brand awareness, let alone establish his own brand.He has always followed the market, and he will plant whatever the market needs.Including all kinds of vegetables, as well as farmed black chicken and herring, all of which are catering to the needs of the market.

But now he has encountered a problem. Many of the things that the market demands are due to objective conditions, and he cannot grow them.For example, seafood can’t be farmed in Qingyun, an inland city. You can’t “make” seawater by adding salt to freshwater, right?
In this case, Hong Ying's words opened up a way of thinking for him.

With the Shennong Tower, he does have the ability to turn decay into magic for animals and plants.

Just like what Hong Ying said, if he can turn green vegetables that cost two yuan a catty into new green vegetables that cost 40 yuan a catty, then he can also turn apples that cost five yuan a catty into ones that cost 50 yuan a catty New type of apple.Turn pears that cost 30 yuan a catty into new pears that cost [-] yuan a catty.

Speaking of apples, the [-] apple trees he planted in Shennong Pagoda in July are growing vigorously under the water of the pool, and they have bloomed and will bear fruit in a short time.It stands to reason that the growth cycle of apples will also be greatly shortened, and you may be able to harvest several crops a year!
Coupled with the price advantage, if he really grows apples, he can get dozens of times higher profits than ordinary fruit farmers!

When it comes to establishing a brand, he feels that his mind is opened at once.But there is also a very important issue, that is sales.

Generally speaking, branding is something that can only be deeply rooted in the hearts of the people through long-term precipitation and human hype.It doesn't mean that once you create a brand, you can spread it immediately.Even if it spreads quickly, but consumers don't understand it, not many people are willing to consume it.After all, not everyone is willing to be the first to eat crabs.

Just like the Hongying Group and the Bandung Group, they are both very big and strong now, and everyone knows their names and will give them a thumbs up.But at the beginning of the establishment, it was done bit by bit from the grassroots.Loyal consumers are also brought in one by one.

For consumers, most of them have a herd mentality.For example, when eating, most people choose restaurants with a lot of diners.Because most people think that the eyes of the masses are discerning, and a store with more consumers is definitely better than a store with fewer consumers!
This has also led to the fact that brands that have become bigger have no shortage of consumers.But for emerging brands, it is difficult to get ahead.

The reason why Linley's new type of vegetables became popular so quickly was because they borrowed the famous name of the Bandung Group.If he hadn't reached a cooperation with Zhong Ling and relied on him to sell vegetables in the vegetable market, he would still be just a small vegetable market vendor now.

After he uttered his worries, Hong Ying smiled lightly and said, "You already have successful experience, and it's not easy to do? How did your new vegetables become popular? Do you plant new things according to Here comes the trick."

"But..." Linley said worriedly, "Vegetables are the necessities of life, and you can't eat them. Besides, my new vegetables are only sold to catering companies. Regardless of the influence of catering brands, the average consumer just eats, ordering what he likes multiple times, and eating less of what he doesn’t like, without asking where the ingredients come from. But if something else is grown, For example, fruits, such as medicinal materials, are not necessities of life, they belong to the category of shopping. If you let me sell them by myself, if you give me a certain amount of time, I can also sell them and then develop my own brand. However, the process is too long.”

"Xiao Lei, you are too troublesome. Let me be more specific. Your new type of vegetables became popular with the help of the Bandung Group. If you grow a new type of fruit, you can sell it in the Bandung Supermarket. Well. If you are not at ease, you can plant a little less first. After the word of mouth spreads, there will be a certain market, and you can plant on a large scale. Step by step, step by step. If you grow other new vegetables , I can help you promote it. If a new type of medicinal material is planted, I can also contact you with a buyer, the kind that can be purchased in large quantities. No matter what, it’s easier to brand than selling it yourself, right?”

Linley was stunned again, his thoughts were too active at the moment, and he actually forgot about the big platform of Wanlong Group.The current main business of Bandung Group is retail, which is a national chain, isn't it just a place to sell things?

At present, catering can only be regarded as a sideline business of the Bandung Group, and it can promote new vegetables. If the main business of the Bandung Group is used, won't it be able to promote more things?
What's more, there are two famous brands, Hong Ying and Hong Ying Group, as their backing.

Linley's train of thought gradually became clearer. He nodded and said, "Thank you, Mr. Hong, for your guidance. I think I know what to do."

"Haha, okay, then I'll wait for your good news. I've always been curious, what kind of brilliant achievements will such an outstanding talent like you create in the end? Let us wait and see."

"Under the help and supervision of Mr. Hong and Uncle Zhong, I dare not relax. But I don't know the final result. I can only do my best and try not to let you down."

"No, no, what I mean is that you have far exceeded my expectations. Next, you go forward according to your own thinking, no matter where you go, don't have any mental pressure. I still say that , if you need my help, just ask.”

Linley nodded, touched his temples and said, "Mr. Hong, I'm ashamed. I really have one thing I want to ask you for your help. Apart from the Dendrobium officinale that I delivered to you this time, I still have a ton of it that I haven't harvested yet." .Moreover, in addition to supplying you, you can harvest an additional ton every month, but I haven't found a suitable buyer yet..."

"This is easy." Hong Ying said with a smile, "good stuff, you never have to worry about sales, this is my experience. Your Dendrobium candidum is still squeezed in your hand, just because you haven't spread your fame. This The matter is on me, and within three days, I will definitely find a buyer for you!"

"So, thank you, Mr. Hong!"

Linley's thanks to Hong Ying came from the bottom of his heart.

Hong Ying's help to him was not only reflected in taking care of his business and capital turnover, but also enlightened him a lot in terms of thoughts and ideas.Especially the conversation with Hong Ying at this moment made him feel enlightened.It really fulfilled the old saying: Listening to what you say is better than reading ten years of books.

They chatted until five o'clock in the afternoon, and did not end until a visitor arrived.

Hong Ying wanted to meet a visitor, and Linley happened to have something to do, so he bid farewell.

Ma Kui drove Linley and Xiong Da in a BMW, and rushed into the city to the clinic he had visited in the morning, where he changed Xiong Da's medicine.Then he asked, "Brother Lei, should we go back to the hotel?"

"Are you tired?" Linley, who was resting with his eyes closed, suddenly opened them.

"I'm not tired, but Xiong Da is injured, should I go back and rest?"

Xiong Da directly raised his injured right hand and waved it a few times: "Does it look like I need to rest? Kuizi, you don't know that this injury is not a problem for me at all. Besides, the injury has already It's almost good."

Linley smiled and said, "Since you're not tired, why not accompany me to the supermarket."

Ma Kui was taken aback: "Brother Lei, you also like shopping in supermarkets? Isn't that just for girls?"

"I'm going to buy some fruit!"

"Oh... There are a lot of supermarkets, which one should I go to?"

"Go house to house!"

"Ok."

Ma Kui didn't ask too much, and found a large supermarket nearby. After the three entered, they went straight to the fruit section.

But what puzzled Ma Kui and Xiong was that there were all kinds of fruits in front of them, but Linley didn't intend to choose.Ma Kui took the bag, but he was still looking for something.

In fact, Linley's purpose of entering the supermarket was not just to buy fruit, but also to inspect the market.

He wanted to know if there was anything wrong with the high-end fruit business.Today, Hong Ying has pointed out a way for him to establish his own brand.But what to use to build it?
The first thing he thought of was fruit, and the specific entry point was the most common fruit: apples!

(End of this chapter)