90s hot wife

Chapter 427 Responding to the Price War

"This morning, several big cosmetic companies in Beijing lowered their prices together, and"

Luo Yiheng explained the ins and outs of the matter concisely.

After listening, Ye Qingran's expression turned cold.

She knew that the rapid development of Xiangrui Cosmetics would affect the interests of other cosmetics companies, but she didn't expect that several other big cosmetics companies would "siege" Xiangrui Cosmetics and that Bai Chenguang so soon.

She said coldly, "Bai Chenguang hasn't made a move, he must be waiting to join forces with other companies to deal with me."

"It should be like this. He knows that he can't do anything to you, so he wants to get helpers to besiege you."

The development of Xiangrui Cosmetics affects not only the interests of the Bai family, but also the interests of other cosmetic companies of the same level. Naturally, several other large cosmetic companies have become Bai Chenguang's allies.

Luo Yiheng held Ye Qingran's hand and said, "I will face it with you."

How could he sit idly by when others bullied his wife.

Ye Qingran nodded, and smiled at Luo Yiheng.Then, the two discussed how to deal with the price war.

Several other cosmetics of the same price and grade have reduced their prices, but F&H cosmetics have not reduced their prices, which will inevitably lead to a decline in sales of F&H cosmetics and loss of customers.

However, there must be a way to reduce prices.

Is it blindly following the pace of other cosmetics companies and offering [-]% off like other cosmetics companies?Or take other price reduction methods?

Ye Qingran thought about it for a while, and she decided to give customers a profit by reducing 1000 for every 300 and 2000 for every 700.

In essence, they are all price reductions, but their form is different. Her full reduction method can better stimulate customers' shopping desire.

A simple discount of 500% may cause customers to stop buying cosmetics worth 700 yuan.But with this full discount, customers will think of making up one thousand to reduce by three hundred, so that they can buy cosmetics worth 1000 yuan for [-] yuan.

Similarly, customers who originally planned to spend more than 1000 are also very likely to go to spend 2000 minus 700, and spend 2000 yuan.

But in fact, it is impossible for those customers to make up exactly one thousand or two thousand, at least more than one hundred yuan.

Luo Yiheng pampered Ye Qingran's nose, "Your brain is really fast."

I came up with a solution within 10 minutes, and there was no panic when I heard the news.

Ye Qingran smiled, feeling a little guilty in her heart.

In fact, it's not entirely her own idea, it's just that she has experienced too many discounts and full discounts in her previous life, absorbed the experience, and now uses it flexibly.

It seems that it is good to experience more things and observe more things, maybe one day it will come in handy.

After thinking about the plan, Ye Qingran didn't delay any longer, and immediately went to the company to hold an emergency meeting.

At the meeting, I stated my own solution and arranged for people to implement it.

She is the general manager, responsible for grasping the direction and leading the overall situation.The specific things have to be done by the people under her hands. If she had to do and watch everything in person, then what else would she hire employees for?

The employees of Xiangrui Cosmetics also actively followed Ye Qingran's instructions, and their hearts were finally relieved.

They don't have the sensitivity of Ye Qingran, but they also understand that the price cuts of other cosmetic companies will affect the sales of Xiangrui F&H cosmetics.

Now that Ye Qingran adopts the method of full discount and also lowers the price accordingly, they don't have to worry about the sales of F&H.

F&H has been selling very well. Now that it has cut prices along with other cosmetics, it will naturally not be robbed of any customers.

As expected, the sales of F&H only dropped for one day. After F&H launched the full discount activity the next day, the sales increased again, and it was even more than before.

Correspondingly, the sales of several other companies were only good for one day, and the sales returned to the previous day the next day.

This brought together the CEOs of several cosmetic companies to sit together again.

"That Ye Qingran's reaction was really quick enough. We had a discount on the first day, and she followed suit on the second day."

"Isn't that right? I thought she was busy getting married so she wouldn't take care of the company's affairs. It would take two or three days to free up her hands to solve this matter. Who would have thought of counterattacking so quickly?"

"As soon as she held activities there, our sales dropped again."

"Hey, let's think about what to do next."

Tucao can not solve the problem, we must come up with a practical solution.

Fan Chong said, "Then continue to lower the price as we said last time."

When he finished speaking, someone immediately asked, "How much more discount?"

How much discount?Fan Chong planned to drop it to [-]%.However, as soon as he said his thoughts, everyone except Bai Chenguang frowned and didn't quite agree.

If it drops to [-]% off, then they really have nothing to earn.They wanted to suppress Xiangrui Cosmetics, but they didn't want to suppress it without making any money, or even put money into it.

If so, it might as well be like before, even though you earn less, you still earn something.

Fan Chong looked at the appearance of those people, and in his heart disliked them for their lack of courage.

Now the loss is only a temporary loss, and when the auspicious cosmetics are wiped out, there will be a lot of money waiting for them.

However, the disgust in his heart is the disgust in his heart, he still has to negotiate with those people.After all, if you want to reduce the price, several companies have to reduce the price together, and the strength of the discount must be the same, so as to defeat Xiangrui Cosmetics.

Finally, after negotiation, the discount was uniformly set at 5.5%.

With a 5.5% discount, for everyone, they will not lose money, and they can still make a little money.

After setting the discount, Niu Haoshan asked, "If Xiangrui Cosmetics also lowers the price, what should I do?"

According to the current posture of Xiangrui Cosmetics, it is very likely that they will follow them in price cuts.

Fan Chong said, "Then we will fight a protracted war with Xiangrui. We produce cosmetics by ourselves, and the total cost is relatively lower, but Xiangrui has to buy from F&H. The total cost is naturally higher than ours, and the corresponding profit margin is also higher. It is much smaller. Therefore, it is impossible for Xiangrui to overwhelm us."

For example, a cosmetic that costs 500 yuan is sold at 5.5 yuan after a 275% discount.

They produce their own cosmetics and sell them out. The total cost of all kinds is 200 yuan, so they can earn 275 yuan if they sell one for 75 yuan.

And the total cost of the F&H headquarters itself is 200 yuan, so it is absolutely impossible to send the goods to Xiangrui Cosmetics at a price of 200 yuan without any profit. Even if the F&H headquarters earns less, the price of Xiangrui Cosmetics is 220 yuan, if Xiangrui Cosmetics Company wants to continue to operate, it has to pay employees wages, water and electricity bills, etc., all of which are included. up.

If the F&H headquarters is not so kind and wants to earn more, and Xiangrui Cosmetics buys the goods at a price of 240 or more, then Xiangrui Cosmetics will lose money if it continues to reduce the price.

There has been no money to make, or even a loss, how can Xiangrui Cosmetics persist?Isn't it a waste of energy every day to stand up?

Niu Haoshan nodded, he is a manufacturer, and it is indeed their advantage to produce cosmetics by themselves.

Bai Chenguang at the side listened to the conversation between Niu Haoshan and Fan Chong, and didn't say anything, just sat there alone and meditated.

He is not as optimistic as Fan Chong and the others. According to his understanding of Ye Qingran in the past two years, it is not so easy to deal with Ye Qingran.

It seems that Ye Qingran can quickly think of a way to deal with it every time he faces trouble, and Ye Qingran's brain does not know how to grow, as if he has endless ideas.

However, he currently has no better way to deal with Ye Qingran at once, so let Fan Chong lead everyone to lead the battle.

Anyway, the more times they deal with Ye Qingran together, the easier it is to be tied together, and the easier it will be for him to implement his plan in the future.

The news of several cosmetic companies cutting prices again reached Ye Qingran almost immediately.

"It's against me."

Ye Qingran frowned slightly, and murmured.

Yan Ya looked worried, "Then what should we do next?"

If Xiangrui Cosmetics is followed by a 5.5% discount, it will really make no money.But if you don't continue to lower the price, the customers may run away again.

(End of this chapter)