Pillow Book of Talmud Wisdom

Chapter 25 We all earn money together—Jews talk about win-win

The Jewish way of winning money does not seek a single win but a win-win situation, that is, "one deal, two sides profit".Most Jewish businessmen can achieve win-win results through ingenious adjustments in their business dealings.

As the "Talmud" says: Even if the contract is revoked, a win-win situation must be ensured.

Unity and cooperation is the way to prosperity and stability

Morgan said: "Competition is a waste of time, and unity and cooperation are the way to prosperity and stability." It was he who organized the world's first financial "Syndicate".Rockefeller was even better. He merged nearly a hundred oil companies to establish a "trust", which once completely monopolized the US oil industry.

There has long been a tradition of merchant cooperation among the Jewish people. Because of the common cultural foundation, this kind of cooperation is easier to carry out.However, the scope of cooperation of Jewish businessmen goes far beyond this. As long as the cooperation can bring more benefits than going it alone, they are willing to cooperate with businessmen of any nationality, even enemies who have been gnashing their teeth, they are willing to sit down for the sake of interests. Talk about cooperation.For example, many of Rockefeller's partners were once life and death enemies.Jewish businessmen are outstanding in cooperation and monopoly. In addition to their strong awareness in this area, their tactics are also worth mentioning. They judge others by themselves and are very good at using their benefits to persuade each other.

The story of Lehman Brothers better illustrates the benefits of the win-win technique.

Lehman Brothers is a well-known Jewish bank with a history of nearly 150 years. In the late 20s, its annual profit could reach 70 million U.S. dollars, and its entrepreneurship is quite legendary.

In 1844, a man named Henri Lehmann immigrated to the United States from Würzburg, Germany. After staying in the South for a while, he lived with his two younger brothers, Emanuel and Meyer, who later immigrated to the United States. Settled in Alabama and started a grocery business at the same time.

Alabama is a cotton-producing area in the United States, and farmers only have cotton in their hands. Therefore, Lehman Brothers actively encouraged farmers to exchange daily groceries with cotton instead of currency.Is this inconsistent with the Jewish businessman's consistent operating principle of "cash first"?But Lehman Brothers' accounts are very clear. They believe that the trading method of exchanging commodities and cotton can not only attract customers who have no cash for a while, but also expand sales; Under the circumstances, the transaction price of cotton can be manipulated; daily groceries originally need to be purchased and transported, but now when the goods are purchased by empty trucks, the cotton can be taken along the way, which can save a large amount of transportation costs.This kind of business method can be called "one deal, profit at both ends". Both buyers and sellers can make money, why not do it?
Grasping the win-win technique in buying and selling is not only the business method of the Lehman Brothers, but also the method adopted by most Jewish businessmen, so that their business will grow bigger and bigger.The Jewish money-making technique of "one deal, two profits" is in line with modern business principles.

1.In modern society, competition is advocated and encouraged, but the purpose of competition is to promote each other, promote each other, improve together, and develop together.

2.The two armies are fighting each other, you will die and you will die, and you will either win or lose.In market competition, everyone wants to win but not to lose.It is said that the companies competing in the market are "rivals" because they have the following characteristics in their competition with each other: one is confidentiality.Competitors have a certain degree of confidentiality at a certain stage and under certain circumstances.The second is detective.Competitors are almost all spying on each other to devise strategies to outwit each other.The third is winning.All competing parties do not want to win, and they all want to obtain a certain profit so that their products can occupy the market.The fourth is to overcome the "enemy".If the market cannot accommodate all competitors, any enterprise wants to preserve itself and "destroy" the other party.Even when the market can accommodate all competitors, they still want to "enemy" the weak with the strong.

3.Although competing companies are a bit like "rivals" on the battlefield, they are different in essence.This is because: the fundamental goal of the company's operations is to contribute to the society, the company's products meet the needs of the society, and the money earned by the company is also used by the country, the company, and the employees. The means of competition between companies must be legitimate. In this sense, companies can completely help, support and understand each other, and should be friends.

4.The market competition is fierce, and the competition among companies in the same industry is even more intense.Competitors are the same in the market, and they should not feel that the road is narrow, but should be friendly and open-minded.This is like a martial arts competition between two boxers with high martial virtues. On the one hand, it is necessary to determine the winner, and on the other hand, they must learn from and care for each other. The winner is not arrogant, and the loser is not discouraged. They learn from each other and improve together.

5.In market competition, it is normal for rivals to try their best to compete with each other for their own survival and development.However, legitimate means must be used in the competition, that is to say, only through quality, price, promotion, etc., can only be conducted in an upright "ring contest" to show off the male and female, and must not use fish's eyes, slander, and backstabbing to hurt others Injure opponents by other improper means.

6.The sky is high for birds to fly, and the sea is wide for fish to leap.The market is vast and diverse. A boss with a keen mind should avoid the crowd decisively and set foot on a deserted place without being envious of being crowded on the popular avenue that has already been crowded by others. The small road can still go through a lot of hardships and reach the culmination of glory.

7.Under the conditions of modern society, the market situation is changing rapidly. The market situation may be beneficial to Company A at this time, and may be beneficial to Company B at that time.Therefore, the boss should "look at the long-term scenery and look at the situation", and should not judge the hero of the momentary victory or defeat, let alone blame the competitors for a momentary loss.The Jewish way of winning money, where everyone eats a piece of cake, is wise.

Flowers of success bloom in competition
The ancients had a saying that "compete with each other and compete with each other, and argue with each other", which means: you chase after each other, and argue with each other, which is called competition.If you don't participate in the competition, you won't be tense enough, you won't be active, you won't be able to mobilize the enthusiasm deep in your heart, and you won't be able to realize your own potential.It can be seen that the ancients in our country already had a considerable understanding of competition and its functions.

But in our consciousness, we always think that competition is cruel and bloody. Therefore, for a long time, we only advocated unity and cooperation, not competition.In fact, Lenin was an advocate of competition and competition. He believed that competition and competition can "foster enterprise, perseverance and bold initiative in a fairly wide range."

In equal competition, a person can give full play to his ingenuity and ability, and can greatly develop his innovative spirit and fighting spirit.Therefore, competition can be an effective driving force for people to move forward.Competition is seen in psychology as a form of motivation that motivates one's self-improvement.

The 22-year competition between the Nobel Prize winners in Physiology and Medicine, Roger Guillemin and Andrew Sally, is a vivid example.

Sally was a Polish-born American scientist and Guillemin was a French scientist. In 1955, both of them announced the same basic discovery - advocating that the "corticotropic hypothalamic factor" (CRF) released by the pituitary gland was first isolated from the hypothalamus.Previously, they conducted this research without mutual knowledge, and since then, a competition to separate CRF has begun.Neither of them is willing to lag behind, and both of them want to be the first to separate CRF.After 22 years of catching up with each other and continuous struggle, although neither of them isolated CRF, Sally first isolated and synthesized "thyroid-stimulating hormone-releasing hypothalamic factor" (TRF) and "luteinizing hormone Hormone-releasing factor" (LHRF), while Guillemans was the first to isolate and synthesize "growth hormone-releasing inhibitory factor" (SRIF).These scientific research results of the two confirmed the existence of brain hormones, which not only opened up a new way to control some important diseases, but also provided the possibility to find out a safe way to control the population, becoming an epoch-making milestone in the history of neuroendocrinology.In view of this series of major achievements, they won the 1977 Nobel Prize in Physiology and Medicine.The fierce competition between the two has yielded fruitful results.

From this point of view, it is reasonable for some people to compare competition to a catalyst for talent growth, a gas station, and a pressure device.

In fact, there are various forms of competition in our life, work and activities.For example, in the exams during the student period, not only the entrance exams have to be competed for, but many exams also have competition issues; as for various sports competitions, art competitions, and various evaluation activities at all levels are all tangible manifestations of competition.Even if there is no such tangible competition, the competition is still going on invisibly: who has the most outstanding work performance?Who is the best speaker?Who has the strongest hands-on ability?Even who is often praised by the leaders of the unit, etc., may form invisible competition.Therefore, we should consciously cultivate our sense of competition and competition spirit in our life and work.

The flower of opportunity blooms in competition.When you get a competition, you get a rare opportunity.If you fail, you can accumulate experience and start all over again. If you succeed, your confidence will be stronger and you will feel the joy of success.Why do you refuse such a thing!

Successful people are good at shaping their sense of competition
People with a strong sense of competition are brave enough to participate in competition and actively engage in various competitive activities. Competition often has a greater stimulating effect on such people. It can further prompt a person to establish goals and ambitions, and enhance their vitality and motivation , to narrow the gap between your ability and your goals, and it is easy to feel that life is full of vitality and struggle is full of fun.On the contrary, a person with a weak sense of competition, or a person who is afraid of competition, tends to overestimate the momentary victory or defeat in the competition, and it is not easy to understand the truth that "victory and defeat are commonplace in military affairs", let alone failure. With the mind of a successful leader, once you encounter setbacks, you want to withdraw from the activity.

Of course, in today's society, in order to win the competition, some people do not use legitimate means, but resort to improper means such as selfishness, fraud, borrowing power, and forming cliques. This is of course a wrong motive and behavior.This kind of behavior makes the competition unequal, and the result of the competition loses its real value.This kind of motivation makes competitors mean and low. Even if it allows you to get some temporary opportunities and achieve some achievements, it will definitely not have good results, because the further you go, the more you will eventually push a person astray. .

Those who are really good at competition are generally also good at cooperation.In modern society, competition is often not a competition among individual talents, but more a competition among groups of talents.In such a talent group, individual talents must cooperate well.This collaboration can improve the competitive advantage of the talent pool, so as to better participate in the competition.my country's first success in artificially synthesizing insulin has brought my country to the forefront of the world in this field and shocked peripheral scientists.They asked: "Who made it?" In fact, this is not the achievement of any one person, but the cooperation of dozens of scientific workers for many years.

(End of this chapter)