Small experience, big wealth

Chapter 3 (2)
For example, automobile manufacturers often divide their cars of the same brand into three to four grades, and the price of each grade is more than 10 yuan or 6 to [-] yuan higher than the other grade.In fact, high-end cars do not have more things, but the price is much higher. Why?It is also differential pricing!In order to satisfy the vanity and show-off psychology of some people, to satisfy the sense of accomplishment of some high-income groups, and to earn higher excess profits.And this strategy works surprisingly well.Knowing this truth, we may have a certain psychological preparation when choosing some series of products, and don't be fooled by their so-called "high-end".

Business experience:
The market is full of all kinds of unexpected deceptions, so learning to distinguish and identify them may be more difficult than tasting wine for a sommelier.

It is unreliable to judge the grade of a product by its packaging. Moon cakes, wine, cigarettes, cosmetics, medicines, etc. all rely on packaging to improve the grade of the product. The modern version of the story of "buying a box and returning a pearl" can be said to be intensified.

As the saying goes: A man depends on his clothes and a horse depends on his saddle.It seems that wearing a beautiful "clothes" can indeed increase the value of a commodity; as far as the operator is concerned, it is still necessary to properly package the commodity.

4.You will never be able to find the lowest price. It is a very troublesome thing to purchase as an agent for foreign-funded enterprises, because many of their equipment are purchased from abroad, so the accessories often need the original factory. Although domestic accessories can sometimes be replaced, But the effect is definitely not as good as that of the original factory, so we often have to purchase some weird, messy, and never-before-seen things from these imported product agents.

After a long time, I discovered a little secret: the price of the same thing is different in different regions, and sometimes the price difference is very large.

Almost everyone has this kind of mentality: the more links a product passes through in the circulation process, the higher the price of the product must be. I think so too, so I always want to purchase imported products from the general agent in China in order to get the lowest price.But the fact is not as we imagined. Many times, the general agent in China simply ignores you. If you annoy others, they may quote you a price, but this price is actually lower than that of the regional agent in your city. The price is still high!What's going on here?
It turned out that the foreign businessmen implemented a sales strategy of regional differential pricing, with the purpose of earning higher profits.

Because the economy between regions is unbalanced, some regions are developed and some regions are backward. In the same country, the development speed of developed regions and backward regions can sometimes differ by several decades.So their purchasing power is different.However, there is a substitution effect between similar equipment. When the price of imported equipment is too high, people will not buy it and buy domestic ones.In addition, people's demand for equipment also has a certain degree of elasticity. People's demand for equipment is low when the price is high, and people's demand for equipment is strong when the price is low.Therefore, if a unified price strategy is formulated for equipment, it is bound to lose some customers.If the price is set high, backward areas will not be able to purchase, and some customers will be lost; if the price is set low, the profits of foreign companies in developed areas will not be maximized.

Because the prices are different in different regions, for the general agent, he generally does not establish direct contact with users in various places, and he does not allow agents in various regions to sell across regions, prohibiting cross-regional sales. goods.Why do we often encounter situations where the general agent's price is higher than the regional agent's price?The purpose of the general agent is not to do business with you, but to drive you to the agent in your own area.

The purpose is to implement their differential pricing strategy, in order to maximize their profits.

If you don't believe me, just think about it. When you call those agents, the first sentence of those salesmen is always like this: "Where are you from?" It will tell you immediately: "I'm sorry, you have to contact the agent in Beijing. We in Guangzhou are only responsible for customers in South China, and Beijing is responsible for your customers in Dalian." "Crack", the phone dropped.

And what are the principles of our trading companies?Our principle is: come high and go high, come low and go low.

That is to say, you have to learn to adapt to the market and the rules of the market, and don't always think about taking shortcuts and finding the lowest price.It’s good to have shortcuts, and low prices are a good thing, but where are the shortcuts and the lowest prices?Because your process of searching for the lowest price also has time costs and search costs. As a result, the lowest price is found, but the cost of finding the lowest price remains high, which may not be worth the loss.Moreover, when the price is too low, you may have doubts: Is this true or false?

Merchants earn the price difference, the higher the purchase cost, the higher the sales price; the lower the purchase cost, the lower the sales price.Almost on the line, the lowest price does not exist.

Business experience:
The market is infinite and you will never find the lowest price.

Don't try to take shortcuts, especially in the business field. People who always want to take shortcuts are the most likely to be deceived.

Everyone counts for themselves. If you earn more, it must be because others earn less. This kind of business will not last long.

5.The higher the price, the better it is to sell. Dad couldn't stay after retirement, so he set up a small stall by himself.When the Spring Festival was approaching, he bought some white wine packaged in porcelain bottles from Hunan.But after selling for a week, only two bottles were sold.My dad is in a hurry. If the 3.5 bottles of liquor cannot be sold a year ago, they will have to hold them for a year. What should I do?
It was the consumers who bought wine that reminded him.

That day, he heard the person who bought the wine say, "This wine is so cheap? Is it real or fake?" So my dad thought, is it because the packaging is so good and the price is so low, is it not at ease?Suspect my wine is fake?Thinking about it this way, when the stall was put out the next day, the price of liquor was no longer 6 yuan, and my dad changed the price to 15 yuan.Mom saw Dad's change in price and said Dad was "crazy". No one would buy it for 6 yuan. Isn't 15 yuan even more nonsense?But a miracle happened. After the 6 yuan a bottle of wine that no one dared to buy was changed to 15 yuan a bottle, more than 30 bottles were sold in one day. My mother kept laughing behind me, saying that my father was a "ghost".

In fact, there is nothing, but my father has figured out the consumer psychology of consumers.Many wealthy people are like this. They are willing to buy expensive ones and are unwilling to buy cheap ones. Expensive things appear to be tasteful and classy. A catty of rice, a box of moon cakes worth tens of thousands of yuan, a Christmas ticket of 18 yuan, an impotence needle of 28888 yuan, and bikinis and thongs with diamonds of 73800+ yuan. ...The higher the price, the more people pursue it. Why?In fact, it is showing off and comparing, it is vanity at work!Another reason is that some commodities are rarely bought for their own use, and most of them are bought as gifts.A bottle of Wuliangye liquor costing more than 10,000 yuan, a bottle of Moutai priced at more than 600 yuan, Honghe cigarettes costing 800 yuan each, and Zhenlong Shengshi cigarettes costing 2300 yuan each... How many of them are bought for their own use?People are accustomed to using the price to measure the value of a gift, so as to infer the depth of each other's feelings. Therefore, when asking for help, thanking friends, and reciprocating gifts, in order to increase the value of the gift, increase the value of the gift, and deepen mutual feelings. Those who do not have to buy expensive goods.

This phenomenon of rising prices instead of falling sales is called the "Giffen phenomenon" in economics, and there are actually many similar phenomena in the market.

(End of this chapter)