Small experience, big wealth

Chapter 4 (3)
Xiaomei is a neighbor of ours. Because she has nothing to do at home, she has been to the stock market with her friends several times. Infected by the atmosphere, she did not understand the various terms and terms in the stock market. Bravely rushed into the stock market.At that time, "Changhong" was in a great situation where Changhong was in a good mood, and the price of one share reached more than 50 yuan, and it was still rising.Unable to resist the temptation of money, Xiaomei bought 52 shares at a high price of 2000 yuan.But the good times didn't last long, Xiaomei didn't have much time to buy it, "Changhong" was no longer "long red", but began to "long green", and it fell all the way.Xiaomei has never seen such a situation before. Seeing that the stock she bought at 52 yuan fell to 46 yuan in a few days, she lost 1.2 yuan in less than half a month. The psychological defense line was quickly broken, and all positions were liquidated at 45.8 yuan .But Xiaomei is always brooding over the loss of 1.2 yuan. Although she has cleared her position, she refuses to leave. Anyway, she is fine. She still goes to the stock market with her friends every day to wait and see.Hey, "Changhong" was stimulated by some kind of stimulus, so it started to rise again, and it rose to 48 yuan. Xiaomei regretted it. After weighing the pros and cons, she bought "Changhong" with all her money.In this way, Xiaomei has always bought high and sold low until now. I saw her a few days ago and heard that she still has 1000 shares of "Changhong" in her hand. The current price is 4.6 yuan, and 1000 shares are only 4600 yuan.Unexpectedly, the huge sum of 10 yuan would be gone so quickly after all the tossing about buying high and selling low. It was really scary.

Stocks are also commodities, and people want to make money, so they invest in the stock market.But if you want to make money, you must respect the law of demand. You have to buy people at low prices and sell them at high prices. Only in this way can you get income.People like Xiaomei who have no stock knowledge, financial knowledge, and lack of psychological endurance will inevitably make jokes about buying high and selling low.Moreover, there are actually many such people in the stock market, otherwise the economic bubble would not have arisen.

For example, during the "SARS" period in 2003, it was widely rumored that the price of rice had risen, and it did rise a bit, so many people bought rice one after another, and the price of rice was even higher.A neighbor who had just moved to the city from the countryside may have been frightened by starvation in the past. Seeing the price increase of rice, he bought 20 bags at once.When I got home that day, my wife kept it as a secret and said quietly to me: "The price of rice has risen. You can discuss with the neighbor next door and give us a few bags! Rice is even more expensive now!" Laughing, said: "No need, within two months, everything will return to the original price!" It turned out that less than two months later, "SARS" was brought under control, and rice returned to the original price .I heard that the 20 bags of rice bought by the neighbor next door had worms.

Business experience:
The market is unpredictable and people's psychology is unpredictable. If you want to make profits, you must study consumers. Whoever wins the psychology of consumers will win the market and profits.

For example, people's lives are better now, when decorating rooms, they pay attention to environmental protection, when they go to restaurants, people pay attention to food safety and nutrition, when buying clothes, people pay more attention to beauty and fashion, but they seldom consider durability. ... so we have to study consumer psychology from multiple perspectives.

The wool comes out to the consumer. That was a thing that happened when we were just starting out in business.

When we were having dinner that night, my wife said to me: "It's really weird. Our purchase price of MDF is 120 yuan a piece, plus transportation fees, loading and unloading fees and various taxes, we sell it for 121 yuan a piece." Zhang, but everyone thinks that we are selling expensive. There is also Dasanbao paint. Our purchase price is 50 yuan, and we only sell it for 51 yuan. Everyone shakes their heads and thinks it is expensive. I feel strange and ask Dapeng to go out and ask After a round, guess what? The density boards of other people’s homes are all sold for 120 yuan a piece, and the Dasanbao paint is sold for 50 yuan a barrel. Xiaoji’s house is even more amazing, a density board is 119 yuan a piece, and Dasanbao paint is 49 yuan a bucket. Bucket, do you think they are crazy, and they are making a lot of money!" I said, "Is it because our purchase channels are wrong, and the purchase price is higher than others, and it must be that we have not found a real wholesaler!" My wife said: "It's not at all, they all belong to Lao Wang's family in Xingye Market. I even read the sales records of the wholesaler that day. Our price is the same as that of other stores on our street. It's no different!" I nodded and said. : "I'll go to the store to have a look on Sunday." I went to the store to have a look on Sunday, and I understood.We are studying economics, so we figured everything out after an analysis.

It turns out that among the decoration materials, MDF and Dasanbao paint are the most expensive, and the demand is also the largest. When almost every house is decorated, these two things can account for about half of the purchase cost, so people pay special attention to the prices of these two things. focus on.In fact, there are too many things used to decorate a house, but those things are very sporadic, the amount is not large, and they don’t cost a lot of money, so people don’t pay much attention to them. Besides, there are too many varieties and too fragmented , even if asked the price can not remember.For example, Carpenter Zhang gave the homeowner a purchase list like this:
密度板：30张；大三宝油漆：大白5桶，小红1桶、小黄1桶、小蓝1桶；2寸铁钉：3斤；泡钉：100个；射钉、射弹：100套；纹钉：2盒；320号砂纸：20张；100号砂纸：20张；分色纸：20卷；白胶：l大桶；腻子粉：1袋；……

For the above-mentioned items, the first two items cost 4000 yuan, while the latter items cost less than 1000 yuan (some are omitted). Not to mention the price of odds and ends, even the name is the first time I heard it, and I can’t remember it at all. In the end, I remembered a density board and a big three treasures, because these two things are expensive.When the homeowner decided to buy from a rich family, he had already decided in his heart: the price of things in this house is relatively low!So his vigilance relaxed.

Merchants are not stupid, can't you remember the prices of a few big things?Then our few big things won’t make money. Anyway, a board only makes one yuan. If it doesn’t make money, it’s right to use it as an advertisement. I’ll give you the lowest price.Can't you remember the price of other odds and ends?I'll make your money off of it.Don't underestimate these trivial things, because their prices are low, so as long as you increase the price a little, the profit can reach 100%, or even 200%, 300%.

For example, color separation paper, the purchase price of a roll of color separation paper is 0.50 yuan, and the operator sets the sales price at 1 yuan. The purchaser does not think this thing is so expensive, but its profit margin has reached 100%.Another example is sandpaper, the purchase cost of a piece of sandpaper is 0.30 yuan, assuming that the sales price is set at 1 yuan a piece, then the sales profit margin of this sandpaper will reach more than 200%.But the price of these things does not have much impact on the total amount.If the first two items are capital, and the profit rate of the latter odds and ends is 5000o-/o, then the merchant of the 500 yuan commodity will earn 10 yuan, and the total profit rate will reach [-]%, which is not bad.

This is called stealing money.The purpose of setting the sales price of MDF and big three treasures at the same level as the purchase price is fishing.Once the consumer decides where to purchase, everything will be easy, nails, hinges, color separation paper... Dozens of small things, can you remember the price one by one?Only ghosts believe it!It’s easy if you can’t remember. The money that the merchants lost on the density board and the big three treasures are all recovered in other things.

Doesn't all the wool come out to the consumers in the end?
I told these truths to my wife, and she suddenly realized that it was so.

Business experience:
There is a platinum principle in the West, which goes like this: Treat others how you want others to treat you.

You should pay attention to a win-win situation in everything you do. You'd better not think about shaving your head and picking your head.If you have a countermeasure, the other party must have a trick.

You save money and let the other party make money.You can't make everything too clear, dig too finely.As the saying goes, "When the water is clear, there will be no fish, and when people observe it, there will be no friends." If you have figured out the prices of all commodities, and if you don't want merchants to make money, then your business will be impossible to close.

(End of this chapter)