richest star

Chapter 228
Zhang Qiyuan was a little confused by what Zhang Qiyang said, didn't he just want to be a rock star?Why do you suddenly care about Chinese movies now?

After taking a sip of tea, Zhang Qiyuan chatted briefly with Zhang Qiyang: "The current Chinese film environment is like this. There is too much hot money flowing in. Many people invest in movies with the mentality of making a fortune and leaving, so it must be what kind of movie it is. To make money, which type of film is more attractive for investment; how to do marketing to make money, everyone will do marketing. This is a bit like blowing a bubble, but before the bubble bursts, this status quo is not easy to change. And I believe that the Chinese film industry Even if the bubble bursts, Chinese films still have the ability to revive. The group has verified before that no matter how tortuous the road is for Chinese films, the future is bound to be bright, so the construction of theater chains is a lucrative investment, so don’t worry about it It will be built in vain or collapse, and it is only a matter of time to recover the cost. In the next ten years or even a longer period of time, operating theaters will definitely make money."

Zhang Qiyang said: "You are looking at this matter from the perspective of operating a theater chain. If you look at it from another angle, from the perspective of a filmmaker, a movie with a conscience like "Xian Liang" cannot get the support of the theater chain. Don't you think this is too chilling for filmmakers?"

Zhang Qiyuan seriously discussed with Zhang Qiyang: "I am not in charge of the operation of the theater chain, and I don't know much about these things. But I know that if a movie can make money for the theater chain, it is impossible for the theater chain not to support this movie. Every There are many movies on the schedule at the same time. Why some movies have a high schedule and some movies have a low schedule. In addition to the influence of promotion and promotion, the quality and audience of the movie itself are important considerations for theaters. I have heard before that before some movies are released, they will organize a large number of local promotion teams to go to major theaters in major cities to negotiate with the theaters, and they will deduct as many movies as the theaters give them. Such a Even if the movie has a high initial schedule, if the audience doesn't buy it, the theater won't make any money, and they will still not support such a movie if they only take the kickback. It must be to support those movies that can make more money for them. Movies that don’t make money, no matter how conscientious you are, the theaters have no reason to support them.”

"Yes, you are right. The theater chains definitely pay more attention to movies that have higher attendance rates and can make them more money. But some movies have been eliminated by the theater chains without a large-scale market test, which is a bit wrong. It’s fair. Just like "Xian Liang", the film studio doesn’t have the money to promote it. If they have the money, they can promote it on a large scale so that more people can know about it. .”

Zhang Qiyuan said: "A movie has no money to promote, why does it have no money to promote? Have you ever thought about this problem? As far as I know, the current investment environment for Chinese movies is very hot, and a random project can make a lot of money. For a movie like "Xianliang" that has been confirmed to be released, if the film studio wants to promote it on a large scale, I think they will be able to find the money, or borrow money to gamble. In short, they have a lot of ways to do enough work on the promotion But why didn't they do it? Is it possible that the film studio itself is not so confident in the future of the film? Or in other words, it is because the surrounding investors have no confidence in the profitability of the film, so everyone is unwilling to pay for it Publicity for this film. There are not a few such films. Every month, many new films are launched in domestic theaters. Among them, there are only a few films that can be called big publicity and big production. Most of the films are released in theaters. .These movies are not aimed at the box office. They may have recovered their costs from other channels, or they may be doing this project deliberately to lose money, regardless of returns, or money laundering, or for other purposes. These types of movies are often I don’t do any publicity, and I don’t care about the box office after it’s released. For such a movie, why would the theaters support them by adding more films to them? The theaters are not being taken advantage of. I think he is not far away from being resigned."

Zhang Qiyang discussed: "Among the domestic films released every year, there are indeed many such sloppy films. But by no means all films that have no money to promote are such bad films. Some conscientious films have a slightly biased theme that is not so mainstream, or The film follows a literary route, not a commercial route to make money. It is difficult for this kind of film to find a large amount of investment to help them promote it."

Zhang Qiyuan said: "The literary films you mentioned don't have a good market in China at present. They mainly go overseas to sell their copyrights overseas. They don't care about the domestic box office at all. They don't care anymore. Why should theaters Do you care about them?"

From the perspective of a filmmaker, Zhang Qiyang retorted helplessly: "How can a literary film not care about the domestic box office? Isn't the domestic box office and the foreign box office both box office? Which filmmaker would not care about the box office at all? They don't seem to care about the domestic box office." , because they don’t get any support from domestic theaters at all, and can only pin their hopes overseas. If these aspiring directors who make literary films can get sufficient support in China, why should they You worked so hard to sell it overseas?"

Zhang Qiyuan said: "What you're talking about involves the appreciation level of domestic audiences. Literary films really don't sell well in China."

"It doesn't necessarily mean that it won't sell for money. In fact, it's not just that the appreciation level of our domestic audience needs to be improved, but also in foreign countries. In the film markets of developed countries, mainstream commercial films are also the best-selling films. Except for the French 'perverted', art films It may be more popular in France. The film market in other countries and regions is dominated by commercial films, and audiences are more willing to watch popcorn movies that make them relax and happy. In this regard, the appreciation level of audiences in our country may be more reflected Obviously. Although everyone loves to watch commercial films, I think we still have to look forward to making movies, or operating theaters. We can’t blindly instill a single commercial film in the audience. All other films will be scrapped. Don’t support it at all, there are very few films scheduled, or the time period is very rubbish. Operating theaters should be more diversified, don’t blindly pursue immediate profits, and look forward, foreign developed film markets have There are special art theaters or art cinemas to meet the appreciation requirements of different audiences. But in our country, there seems to be no such art theaters or art cinemas? There are also very unknown ones, and some movie enthusiasts do A small field with almost no influence."

　Thanks to "Leng Ran Yi Yu" for the reward!Please subscribe!Ask for a monthly pass!Ask for a recommendation ticket!

　　
　
(End of this chapter)