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Chapter 229 I Like Movies
Zhang Qiyuan probably understood what Zhang Qiyang meant, and asked him with a smile: "You mean, I hope the Oriental Cinemas will take the lead in supporting literary films?"

"Not only literary films, but also all non-mainstream conscience films, I think we should support them. In fact, there is not much need. In the Oriental film cities in these large and medium-sized cities where the film atmosphere is relatively mature, each theater opens a small theater. It is very gratifying and encouraging to play literary films or other niche films 24 hours a day, to support these people who are making movies with their conscience. In the early stage of operation, these small Even if the movie hall loses money, it is still a small amount of money. Compared with the profit of the entire Oriental Cinema Line, this small amount of money is not worth mentioning. Establishing a reputation among high-level movie fan groups will improve the image of Oriental Cinema Line. As far as I know, Oriental Cinema Line has been suppressed by Vantone Cinema Line, right? If you want to compete with Vantone Cinema Line, there are ways Many, you must have studied it, but have you ever thought about losing the profit of a small hall to earn the reputation of the entire industry? Someone will definitely do this in the future, and it will be too late for you to do it again, because History will only remember the first person to do it."

After hearing this, Zhang Qiyuan finally did not refute Zhang Qiyang, because based on her views on theater management, she felt that this matter seemed feasible!

Zhang Qiyang continued: "Relying on the mature commercial development of Oriental Plaza, Oriental Cinemas is no worse than Vantone Cinemas in terms of hard conditions. But it still cannot take away the audience of Vantone Cinemas, which is different from the membership system of Vantone Cinemas. There is a certain relationship, but I think the more important thing is that Oriental Cinemas has not developed its own characteristics. All the business strategies of Oriental Cinemas have been learning from Wantong.”

Zhang Qiyuan explained: "The management team of Oriental Cinemas was recruited from Vantone, and this management system of the theaters was established by these people, so it cannot be said that we are learning from Vantone. The management system has grown stronger."

Zhang Qiyang said: "No matter what, the path you are taking now is the same as that of Wantong. Vantone has built a theater chain many years ago, which has already taken a great advantage. If the Oriental Cinema Circuit wants to follow the old path of Wantong Surpassing Wantong, it doesn’t seem to work in the theater industry.”

In fact, Dongfang Group is quite shameless. All their development routes are copying Vantone Group. From the development of commercial real estate to the later diversified development strategies, they are basically copying Vantone.

What Vantone Group is doing, after a simple research by the Dongfang Group, it immediately started to follow suit, and then relying on a deeper background and stronger capital, it did better than Vantone. No temper at all.

Why does Wang Dazhong hate Zhang Qiyang so much?It is because he can't understand what the Eastern Group is doing.

He didn't actually hate Zhang Qiyang, he hated the entire Eastern Group.

What he wants to bring down is not a small character like Zhang Qiyang, what he really wants to bring down is the Eastern Group.

Zhang Qiyang continued to give advice to Zhang Qiyuan: "In order to take the lead in the competition with Vantone Cinemas, Oriental Cinemas must form its own brand characteristics. Open a small hall dedicated to art films, for movie fans who really know how to appreciate movies This is definitely a way to win word of mouth. If you use the membership system to trap this part of the audience, these people who really know how to appreciate movies will want to watch movies in the future, even if they don’t watch art movies and want to watch commercial movies. Habitually come to Oriental Cinema to watch, and no longer go to other cinemas. As the Chinese film market becomes more and more mature, the appreciation level of Chinese audiences must be getting higher and higher. More and more, when the time comes, what they think of will definitely be the more artistic oriental theaters, rather than the other ordinary movie theaters that are basically the same."

The more Zhang Qiyuan listened to it, the more she felt that it was a bit reliable, and praised: "This method seems to be really feasible."

Zhang Qiyang said with a smile: "Anyway, I think it is feasible, but it needs to be tested by the market to know whether it is feasible or not. In the beginning, there is no need to open special art halls in all Oriental Cinemas, and let the theater team go Do a market survey, try to open art halls first in those movie theaters where the movie-watching atmosphere is the most mature, and audiences are most likely to go to art halls to watch art films. Do it in the early stage, don’t think about profit, just for word of mouth, do it every six months Years, or even lose money and do it for two or three years before making an overall assessment. Maybe by then, you will be able to see that these small changes have brought huge benefits to the studio.”

Zhang Qiyuan praised: "That's right, you've done some research on theater chains. How about I go back and talk to Dad, let you join the theater team to learn about management?"

Zhang Qiyang hurriedly waved his hands: "No! I didn't mean that."

"Sister, don't be embarrassed, you have considered the plan so carefully, you must have taken a fancy to the Oriental Cinemas, right?"

"Really, sister, you misunderstood me. I give you this suggestion. First, I hope that you can make the brand of Oriental Cinemas even better. Second, I hope that big cinemas like yours can take the lead in doing this. It will benefit Chinese films and those who are making films with their heart. For a film like "Xian Liang", if there is an art hall dedicated to it, I don't believe its box office will not go up."

Zhang Qiyuan nodded thoughtfully, she did not expect Zhang Qiyang's vision to become so broad.She asked curiously: "Is this "Xian Liang" really so good? You support it so much."

Zhang Qiyang said: "I am not deliberately supporting "The Virtuous", I want to support all conscientious Chinese filmmakers and the films they make."

Zhang Qiyuan looked at Zhang Qiyang with strange and brand-new eyes, and asked, "Why do you pay so much attention to Chinese movies all of a sudden?"

Zhang Qiyang said with conscience: "Because I like movies!"

"Ah? Don't you like music?"

"I also like movies. In the future, I want to get involved in the entertainment industry in all fields, and I also want to get involved in the sports world! I want to be a superstar in the cultural and sports world!"

"That's enough, let's talk about it and start bragging again. You will even get involved in the sports world."

"I didn't brag. I'm telling you the truth. I just went to the National Athletics Center this afternoon and talked with several coaches of the Chinese Athletics Team."

"What did you communicate with them?"

"They all called me into the team."

"Join the team? What team are you joining? The Young Pioneers?" Zhang Qiyuan made a rare joke with Zhang Qiyang.

"What Young Pioneers, they asked me to join the Chinese track and field team!"

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(End of this chapter)