The poor are poor, the rich are rich

Chapter 11 1 Proficiency in the "Second Philosophy": the first to come first
Chapter 3 Planning to win, turning good ideas into great wealth

Chapter 31 Proficient in the "Second Philosophy": the first to come first, ready to surprise
In business, sometimes in order to preserve strength, one must learn to "hide your strengths and bide your time", hide your talents and act accordingly.It can temporarily preserve its own strength when it is unable to compete head-on with the opponent, and then recharge its energy, wait for the opportunity, and win by surprise.

In the process of competition in the business world, the powerful and strong side is always arrogant and crazy, thinking that "I am the best in the world". When facing this situation, you must not show your strength or potential in front of them, but Only by doing everything possible to "pretend to be deaf and dumb", pretending to have no ambitions and obeying orders, so that the strings of wanting to compete with oneself can be relaxed slowly, and their thinking can be paralyzed, can they finally seize the opportunity to defeat the enemy.

This is actually the "Second Philosophy" widely praised by people in the business world.

The so-called "secondary philosophy" is not to be the first, not to be the third, but just to be the second closely behind the top of the ranking, to hide first, to accumulate momentum, and to aim for the opportunity before sprinting to the first.Maybe it's because they don't want to be a "first bird" for the time being, or maybe they want to hitch a ride behind, but in the end, no one will be willing to be second, and the second child is just a transition.

At the beginning of doing business, businessmen must learn to be the "second child". Those who are first may not necessarily be able to seize the market. They must think that the first innovative product or business model to be introduced to the market will have an absolute competitive advantage and be able to To be the market leader of the future, it turns out that being the first to enter a new market is not necessarily the last winner.

The most typical example is that Wanyan started the VCD business first, but later gave way to Backgammon and Aiduo and they made money.Wan Yan spent a lot of money telling consumers: VCD is a good thing.Until the market was cultivated and everyone knew that VCD was a good thing, Backgammon and Aiduo took action: building their own brand, improving their marketing network, and lowering the price. It was a success!And what about Wan Yan who made wedding clothes for others?It disappeared without a trace.

The so-called praying mantis catches the cicada, and the oriole is behind.Willing to be the second child, being able to be the second child is to be an oriole.Many businessmen are quite touched by this.They work hard to open up the market, but once the sales volume improves, they will worry about the future.Why?Because at this time, there must be other rich and powerful people to follow, not only to be latecomers, but also to control people with strength.Some large businessmen hold back the businesses that are risky or have no time to take care of them, and let other small businessmen develop them. When they are profitable, they will quickly develop and replace them.Although the oriole is a little bit invincible in the mantis-style late-strike, as a means of market competition, it does not violate business ethics. This tells us that if your strength in the market is not so strong, then Still willing to be the second child.

It should be pointed out that when implementing the "Second Philosophy", the information must be flexible and the action must be fast.

Of course, it is understandable for a businessman to be able to take the lead in the process of doing business, and those who "follow others" should not be regarded as laggards, especially for businessmen who have just started their business. Restricted by many factors such as , market, etc., the development of new products is difficult, and it is difficult to form a scale and generate benefits as soon as possible.The best way to solve the problem is to follow the leader.If you push forward desperately regardless of your own actual capabilities, not only will the development of new products fail to develop, but there will inevitably be various shortcomings after they are put into the market. The result is like digging your own grave and putting yourself in a difficult situation.

(End of this chapter)