The poor are poor, the rich are rich

Chapter 115 2 Zong Qinghou: If you want to have a rich pocket, you must first have a rich head

Chapter 242 Zong Qinghou: If you want to have a rich pocket, you must first have a rich head

Regal Profile:

Name: Zong Qinghou
In October 1945, Zong Qinghou was born in Hangzhou, Zhejiang.

From 1964 to 1978, Zong Qinghou was engaged in production technology scheduling in Shaoxing Tea Factory, Zhejiang.

From 1978 to 1979, Zong Qinghou took the place of his mother as a salesman in the carton factory run by Hangzhou Gongnong School.

In 1987, Zong Qinghou undertook the distribution department of a school-run enterprise, riding a tricycle to deliver goods, and the smallest business only earned one yuan.

From 1987 to 1991, he served as the director of Hangzhou Wahaha Nutritional Food Factory.

In 1996, Wahaha's products expanded to three series of children's nutrition solution, milk-containing beverage and bottled water.

In 1996, five joint ventures were established with the French Danone Group.

In 1998, Very Coke was launched.

In May 2002, the Wahaha children's clothing exhibition conference was held in Beijing, taking the first step of diversification.

Since 1991, he has served as chairman and general manager of Hangzhou Wahaha Group Company.

Wahaha started in 1987. Since 1998, it has ranked first in China's food and beverage industry in terms of asset scale, output, sales revenue, profit, profit and tax for 10 consecutive years.Wahaha is undoubtedly one of the most successful companies in China, and its founder, Mr. Zong Qinghou, is undoubtedly one of the top management masters in China.

Under the current environment of reform and opening up, many people have dreams and strive to be the trendsetters of the times.And Wahaha Group, the leading beverage giant in China, has grown from an unknown school-run small factory to a leading champion in the beverage industry!Zong Qinghou, the leader of Wahaha on the way forward, is like the helmsman of a ship sailing on the sea, leading Wahaha through wind and rain, climbing to the peak of glory, and continuing to advance steadily.

As a successful entrepreneur, what kind of person is Zong Qinghou?What are the differences in his personality traits, values, behavioral habits, and intellectual abilities?Is it really as confident, conceited, and self-confident as the outside world reports?
In the 20s, Zong Qinghou, penniless, issued a military order and served as the director of a small school-run factory in Hangzhou, starting his entrepreneurial journey.At that time, the reform and opening up was in the ascendant, and everyone was looking for business opportunities, but only Zong Qinghou had a unique vision, saw the gap in the children's health care product market, and decisively organized manpower and material resources to produce Wahaha children's nutritional oral liquid.

Under the leadership of Zong Qinghou, Wahaha Group made Wahaha Oral Liquid a household name overnight with its excellent product quality, unique publicity strategy and popular advertising campaign.Relying on such a keen decision, Zong Qinghou led the Wahaha people to dig the first pot of gold.However, Zong Qinghou was not indulging in the joy of success. Next, he saw the business opportunities contained in fruit milk products, so he devoted himself to it, got rid of the increasingly saturated health care product market, and completed a magnificent turnaround.

In Zong Qinghou's view, "a brand without benefits has no value".Profit is the bounden duty of entrepreneurs, and all brand building and marketing designs are based on the premise that "profit is visible".Wahaha took the lead in using "empirical advertising". The advertising language has no cultural taste or artistry, but it is provocative to the audience and can directly increase sales.

Closeness to consumers' psychology, a wide variety of publicity methods, and excellent quality-every upgrade of Wahaha Group is inseparable from the protection of these three trump cards.And Zong Qinghou personally rushed to the forefront of market research and product development, leading Wahaha people forward together.Seeing the popularity of cola-type beverages, they produced "Very Coke" and successfully occupied the rural market; seeing the needs of urbanites for nutritional and functional beverages, they launched Nutrition Express, which became popular all over the country; felt the prospect of tea beverages , launched a series of tea beverages, such as Longjing tea, Yoyo milk tea, etc., which were immediately welcomed by the market.Always being one step ahead, always making the best taste, and always making progress, this is the only way Zong Qinghou leads Wahaha to success.Yes, Zong Qinghou is always creating opportunities for profit with a thinking brain, and wealth follows him one after another. It is precisely because of "rich brains" that "rich pockets" are realized .

Every successful company has its own way of success, and each rich man has his own secret to getting rich, but thinking is the common characteristic of many rich people.Billionaire Henry?Ford said: "Thinking is the hardest work in the world, so few people are willing to engage in it." Napoleon?Hill once repeatedly emphasized "think and grow rich".Why "think" to get rich instead of "work hard" to get rich?Successful people stress that the hardest working people never end up rich.If you want to be rich, you need to think, think independently, not follow others blindly.

"Your mind is your most useful asset when used correctly." This Jewish adage underscores the importance of "rich brains." "Make friends with all knowledge, and you can also learn knowledge from friends." It is a good thing to want to be rich, but the first thing a rich man gets rich is not his pocket but his head.A poor man with a rich head will not live a poor life for a long time, and a rich man without a rich head will not live a rich life for a few days.Therefore, we must first enrich our brains and mentality before we can become truly rich.

(End of this chapter)